Rascasse Audience Intelligence

Air India Target Market in United States

A data profile of the people who buy, follow and care about Air India in United States — modelled from more than twelve digital signal sources. Air India has an estimated audience of 1,331,723 people in United States.

#35among Airline in United States#1984among Brand in United States#1470in Travel & Leisure

The average Air India fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New Jersey, New York.

Top brand affinities include Dolce Vita (TVB), Peach (airline), LAN Airlines, with strongest over-indexing on Dolce Vita (TVB) (117.03× the country average).

Demographically, the Air India audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Air India fan in United States is balanced, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Dolce Vita (TVB).

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Air India profile in United States.

Audience size
1.3M
in United States
Gender
47.4%♀
52.6% male
Age
42.3
average years
Country rank
#19369
Brand in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Air India

47.4% are female, 52.6% are male, average age 42.3.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Air India audience in United States
MetricValue
Female47.4%
Male52.6%
Average age42.3
Estimated audience size1,331,723
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Air India audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3923%
40-4925%
50+23%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Air India audience comes from United States.

Worldwide audience distribution share by country for Air India
CountryShare
India28.6%
United Kingdom9.2%
United States8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Air India audience in United States is strongest.

Fig. 05

Top regions by affinity

Air India customers by region in United States
#RegionReachAffinity×
01New Jersey~300K6.46×
02California~600K2.73×
03Illinois~200K2.40×
04New York~200K2.16×
05Connecticut~40K2.16×
06Virginia~100K1.93×
07Delaware~10K1.90×
08Washington, District of Columbia~10K1.84×
09Pennsylvania~100K1.65×
10Maryland~60K1.56×
11Washington~60K1.45×
12Indiana~50K1.20×
13Massachusetts~50K1.17×
14Texas~200K1.10×
15North Carolina~70K1.10×
16Michigan~50K1.00×
17Arizona~40K0.99×
18Missouri~30K0.92×
19Ohio~60K0.91×
20Georgia~60K0.88×
21Wisconsin~30K0.85×
22Oregon~20K0.77×
23Iowa~10K0.77×
24Kansas~10K0.77×
25Colorado~20K0.70×
26Minnesota~20K0.68×
27Nebraska~7K0.67×
28Florida~90K0.66×
29Nevada~10K0.66×
30New Hampshire~5K0.66×
31Vermont~2K0.66×
32Hawaii~6K0.63×
33Alaska~3K0.61×
34Tennessee~20K0.60×
35Kentucky~20K0.59×
36Arkansas~10K0.59×
37Rhode Island~4K0.58×
38South Carolina~20K0.54×
39North Dakota~2K0.54×
40South Dakota~2K0.52×
41Idaho~5K0.50×
42Maine~4K0.49×
43Montana~3K0.49×
44Utah~9K0.48×
45New Mexico~5K0.48×
46West Virginia~4K0.46×
47Oklahoma~10K0.42×
48Mississippi~6K0.38×
49Alabama~10K0.36×
50Louisiana~9K0.34×
Fig. 06

Affinity by region

Affinity by region — Air India, United States
0.34×1.00×6.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Air India audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Air India audience
#·InterestCategoryAffinity×
01Jet AirwaysTravel & Leisure177.65×
02Gardens by the BayTravel & Leisure149.79×
03Hong Kong International AirportTravel & Leisure138.29×
04Air India ExpressTravel & Leisure123.34×
05Dolce Vita (TVB)Movies & TV117.03×
06Jaya (singer)Music & Radio101.63×
07Peach (airline)Travel & Leisure86.76×
08LAN AirlinesTravel & Leisure85.15×
09LOT Polish AirlinesTravel & Leisure75.98×
10Azul Brazilian AirlinesTravel & Leisure72.21×
11South African AirwaysTravel & Leisure65.41×
12Austrian AirlinesTravel & Leisure59.27×
13KMC WheelsCars & Mobility56.12×
14Alliant Credit UnionBusiness & Career50.22×
15Ben Gurion AirportTravel & Leisure48.91×
16FinnairTravel & Leisure47.86×
17Marina Bay SandsTravel & Leisure46.33×
18Jennifer Love HewittMovies & TV13.21×
19Google FlightsTravel & Leisure11.00×
20Mediterranean SeaTravel & Leisure10.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Air India audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Air India audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.21×
Luxury OrientationPREMIUM1.16×
Quality AwarenessPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Air India audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.55×
Convenience OrientationPREMIUM0.59×
ExtroversionTHRILL0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Air India's target market in United States?

Air India's target market in United States covers an estimated 1,331,723 people, concentrated in California and New Jersey.

02

What is the gender split and age of Air India customers?

47.4% of the Air India audience are female, 52.6% are male, with an average age of 42.3 years.

03

Which brands do Air India fans like most?

Air India fans show strongest brand affinity for Dolce Vita (TVB) (117.03×), Peach (airline) (86.76×), and LAN Airlines (85.15×) over the country average.

04

Where do Air India fans live in United States?

Air India fans in United States are most concentrated in California (reach ~600K), New Jersey (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Air India fans also like?

Beyond Air India itself, the audience over-indexes on Peach (airline) (86.76×), LAN Airlines (85.15×), Google Flights (11×), and Hong Kong International Airport (138.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Air India audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Air India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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