Air India Audience in United States

Air India logo

Air India has an estimated audience of 2,063,189 people in United States. 47.4% are female, 52.6% are male, average age 42.3. Top regions: California, New Jersey, New York. Top brand affinities: Dolce Vita (TVB), Peach (airline), Google Flights, Hong Kong International Airport, Gardens by the Bay.

The average Air India fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New Jersey, New York. Top brand affinities include Dolce Vita (TVB), Peach (airline), Google Flights, with strongest over-indexing on Dolce Vita (TVB) (117.03× the country average). Demographically, the Air India audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Air India fans

Demographic split for Air India audience in United States
MetricValue
Female47.4%
Male52.6%
Average age42.3
Estimated audience size2,063,189

Audience persona

The typical Air India fan in United States is balanced, around 42.3 years old, with strong Travelling tendencies and a notable affinity for Dolce Vita (TVB).

Top regions in United States

Top regions ranked by reach for Air India in United States
RegionReachAffinity
California668,2822.95×
New Jersey346,9166.61×
New York245,7692.13×
Texas213,7561.21×
Illinois180,0812.62×
Pennsylvania112,5711.62×
Virginia112,1002.23×
Florida80,6640.58×
North Carolina74,0781.19×
Maryland62,7401.77×
Michigan59,2371.1×
Ohio59,0660.93×
Georgia57,0760.9×
Washington54,4281.32×
Indiana48,8441.3×
Connecticut44,7602.16×
Massachusetts43,9331.08×
Arizona43,0281.02×
Missouri32,4920.98×
Wisconsin26,6340.86×
Tennessee24,6330.6×
Colorado20,6810.64×
Minnesota19,8140.67×
Oregon18,5460.78×
Kentucky14,6190.57×
South Carolina13,8710.45×
Iowa12,8270.75×
Kansas12,6580.78×
Washington, District of Columbia12,2781.98×
Nevada11,8880.6×
Delaware10,5871.86×
Arkansas9,1960.54×
Alabama8,3360.29×
Utah7,4450.4×
Oklahoma7,4410.32×
Nebraska6,4190.62×
Louisiana6,0390.23×
New Hampshire3,8270.47×
Mississippi3,8080.22×
Hawaii3,7130.42×
Idaho3,6970.36×
New Mexico3,6050.35×
West Virginia3,0800.32×
Rhode Island2,9500.45×
Maine1,8670.25×
Alaska1,2800.29×
Vermont1,2350.34×
South Dakota1,2340.26×
North Dakota1,0940.26×
Montana1,0160.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air India audience
BrandAffinityCategory
Dolce Vita (TVB)117.03×Movies & TV
Peach (airline)86.76×Travel & Leisure
Google Flights11×Travel & Leisure
Hong Kong International Airport138.29×Travel & Leisure
Gardens by the Bay149.79×Travel & Leisure
South African Airways65.41×Travel & Leisure
Jet Airways177.65×Travel & Leisure
Mediterranean Sea10×Travel & Leisure
LOT Polish Airlines75.98×Travel & Leisure
Final Destination5.77×Movies & TV
Alliant Credit Union50.22×Business & Career
Austrian Airlines59.27×Travel & Leisure
Jennifer Love Hewitt13.21×Movies & TV
Marina Bay Sands46.33×Travel & Leisure
Air India Express123.34×Travel & Leisure
KMC Wheels56.12×Cars & Mobility
Ben Gurion Airport48.91×Travel & Leisure
LAN Airlines85.15×Travel & Leisure
Jaya (singer)101.63×Music & Radio
Turkish Airlines14.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air India audience
TraitClusterScore
TravellingTHRILL4.02
Luxury OrientationPREMIUM2.77
Quality AwarenessPREMIUM2.28
Risk AppetiteTHRILL2.24
Career OrientationPOWER1.54
Urban LifestyleOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Air India
CountryShare
India23.2%
United Kingdom11.8%
United States10.1%

See Air India audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Air India have in United States?

Air India has an estimated audience of 2,063,189 people in United States, concentrated in California and New Jersey.

What is the gender split and age of Air India fans?

47.4% of Air India fans are female, 52.6% are male, with an average age of 42.3 years.

Which brands do Air India fans like most?

Air India fans show strongest brand affinity for Dolce Vita (TVB) (117.03×), Peach (airline) (86.76×), and Google Flights (11×) over the country average.

Where do Air India fans live in United States?

Air India fans in United States are most concentrated in California (reach 668,282), New Jersey (reach 346,916), and New York (reach 245,769). These three regions account for the largest share of the active audience.

What other brands do Air India fans also like?

Beyond Air India itself, the audience over-indexes on Peach (airline) (86.76×), Google Flights (11×), Hong Kong International Airport (138.29×), and Gardens by the Bay (149.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.