Rascasse Audience Intelligence

Marina Bay Sands Target Market in United States

A data profile of the people who buy, follow and care about Marina Bay Sands in United States — modelled from more than twelve digital signal sources. Marina Bay Sands has an estimated audience of 528,580 people in United States.

#88among Hotel in United States#3635among Brand in United States#2832in Travel & Leisure

The average Marina Bay Sands fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Yas Island, Bluegreen Vacations, Burj Khalifa, with strongest over-indexing on Yas Island (1230.95× the country average).

Demographically, the Marina Bay Sands audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Travelling, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marina Bay Sands fan in United States is balanced, around 41.2 years old, with strong Travelling tendencies and a notable affinity for Yas Island.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marina Bay Sands profile in United States.

Audience size
529K
in United States
Gender
52.4%♀
47.6% male
Age
41.2
average years
Country rank
#35488
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Marina Bay Sands

52.4% are female, 47.6% are male, average age 41.2.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Marina Bay Sands audience in United States
MetricValue
Female52.4%
Male47.6%
Average age41.2
Estimated audience size528,580
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Marina Bay Sands audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Marina Bay Sands audience comes from United States.

Worldwide audience distribution share by country for Marina Bay Sands
CountryShare
Japan18.9%
Germany13.3%
India11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marina Bay Sands audience in United States is strongest.

Fig. 05

Top regions by affinity

Marina Bay Sands customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.46×
02Hawaii~5K2.11×
03California~100K1.76×
04New York~50K1.56×
05Washington~20K1.48×
06Nevada~8K1.41×
07Massachusetts~20K1.37×
08New Jersey~20K1.35×
09Virginia~20K1.29×
10Michigan~20K1.12×
11Maryland~10K1.12×
12Colorado~10K1.12×
13Florida~40K1.11×
14Illinois~20K1.09×
15Texas~50K1.07×
16Oregon~7K1.07×
17Connecticut~6K1.07×
18Arizona~10K1.05×
19Georgia~20K1.03×
20Alaska~1K1.00×
21Vermont<1K0.98×
22Kansas~4K0.96×
23Idaho~3K0.96×
24Rhode Island~2K0.95×
25New Hampshire~2K0.94×
26Utah~5K0.92×
27North Dakota~1K0.91×
28Pennsylvania~20K0.90×
29Minnesota~7K0.88×
30Louisiana~6K0.86×
31Ohio~10K0.85×
32North Carolina~10K0.85×
33Missouri~8K0.85×
34New Mexico~2K0.82×
35Maine~2K0.82×
36Montana~1K0.80×
37Indiana~8K0.78×
38Oklahoma~5K0.78×
39South Carolina~6K0.76×
40Arkansas~4K0.76×
41Delaware~1K0.76×
42Nebraska~2K0.75×
43Wisconsin~6K0.74×
44Tennessee~8K0.73×
45South Dakota<1K0.72×
46Kentucky~5K0.69×
47Iowa~3K0.68×
48West Virginia~2K0.68×
49Alabama~5K0.66×
50Mississippi~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Marina Bay Sands, United States
0.65×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marina Bay Sands audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marina Bay Sands audience
#·InterestCategoryAffinity×
01Yas IslandTravel & Leisure1230.95×
02Bluegreen VacationsTravel & Leisure405.71×
03The Dubai MallFashion & Accessoires157.74×
04Sharp AquosTechnology & Electronics130.43×
05Burj KhalifaTravel & Leisure95.65×
06Air IndiaTravel & Leisure46.33×
07Singapore AirlinesTravel & Leisure29.77×
08FlightAwareTravel & Leisure20.00×
09Air CanadaTravel & Leisure20.00×
10LufthansaTravel & Leisure20.00×
11All Nippon AirwaysTravel & Leisure20.00×
12Key FoodShopping20.00×
13Japan AirlinesTravel & Leisure20.00×
14Cathay PacificTravel & Leisure20.00×
15AsurionBusiness & Career18.93×
16Qatar AirwaysTravel & Leisure16.60×
17Travel BloggerTravel & Leisure13.79×
18Turkish AirlinesTravel & Leisure12.57×
19SingaporeTravel & Leisure9.22×
20Travel literatureTravel & Leisure9.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marina Bay Sands audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marina Bay Sands audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL6.03×
Family OrientationCONSERVATISM2.14×
IndulgenceJOY2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marina Bay Sands audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
ExtroversionTHRILL0.75×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Marina Bay Sands's target market in United States?

Marina Bay Sands's target market in United States covers an estimated 528,580 people, concentrated in California and Texas.

02

What is the gender split and age of Marina Bay Sands customers?

52.4% of the Marina Bay Sands audience are female, 47.6% are male, with an average age of 41.2 years.

03

Which brands do Marina Bay Sands fans like most?

Marina Bay Sands fans show strongest brand affinity for Yas Island (1230.95×), Bluegreen Vacations (405.71×), and Burj Khalifa (95.65×) over the country average.

04

Where do Marina Bay Sands fans live in United States?

Marina Bay Sands fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Marina Bay Sands fans also like?

Beyond Marina Bay Sands itself, the audience over-indexes on Bluegreen Vacations (405.71×), Burj Khalifa (95.65×), The Dubai Mall (157.74×), and FlightAware (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Marina Bay Sands audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marina Bay Sands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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