Marina Bay Sands Audience in United States

Marina Bay Sands has an estimated audience of 558,553 people in United States. 52.4% are female, 47.6% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Yas Island, Bluegreen Vacations, The Dubai Mall, Air India, Burj Khalifa.

The average Marina Bay Sands fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yas Island, Bluegreen Vacations, The Dubai Mall, with strongest over-indexing on Yas Island (1314.88× the country average). Demographically, the Marina Bay Sands audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Marina Bay Sands fans

Demographic split for Marina Bay Sands audience in United States
MetricValue
Female52.4%
Male47.6%
Average age41.2
Estimated audience size558,553

Audience persona

The typical Marina Bay Sands fan in United States is balanced, around 41.2 years old, with strong Travelling tendencies and a notable affinity for Yas Island.

Top regions in United States

Top regions ranked by reach for Marina Bay Sands in United States
RegionReachAffinity
California118,7241.93×
Texas55,5741.16×
New York51,6521.65×
Florida42,6881.13×
Illinois21,5621.16×
New Jersey19,7941.39×
Georgia19,0451.11×
Washington17,8161.59×
Virginia17,7471.3×
Pennsylvania16,8490.9×
Michigan15,9551.09×
Massachusetts15,3591.4×
Ohio14,5830.85×
North Carolina14,5040.86×
Arizona12,3981.09×
Maryland11,0441.15×
Colorado10,3781.18×
Tennessee8,1700.73×
Nevada8,1041.5×
Indiana7,8440.77×
Missouri7,5100.83×
Minnesota6,9380.87×
Oregon6,9091.08×
South Carolina6,5330.78×
Louisiana5,9570.83×
Connecticut5,9261.06×
Wisconsin5,9260.71×
Hawaii5,5742.32×
Alabama5,0780.65×
Kansas4,7531.08×
Utah4,5760.91×
Oklahoma4,5440.73×
Kentucky4,5300.65×
Washington, District of Columbia4,0822.43×
Arkansas3,3910.74×
Iowa2,8130.61×
Idaho2,5390.91×
Mississippi2,4150.52×
New Mexico2,1290.76×
New Hampshire1,8810.85×
Nebraska1,8420.66×
Rhode Island1,6120.91×
Maine1,3940.7×
West Virginia1,3510.52×
Montana1,1330.73×
Alaska1,0510.88×
Delaware9800.64×
North Dakota9280.81×
Vermont8370.85×
South Dakota6630.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marina Bay Sands audience
BrandAffinityCategory
Yas Island1314.88×Travel & Leisure
Bluegreen Vacations285.71×Travel & Leisure
The Dubai Mall248.26×Fashion & Accessoires
Air India89.65×Travel & Leisure
Burj Khalifa102.58×Travel & Leisure
Sharp Aquos191.36×Technology & Electronics
Autism Awareness19.03×Health
FlightAware20×Travel & Leisure
Diabetes mellitus awareness12.48×Health
Enterprise Rent-A-Car8.74×Cars & Mobility
Microblogging12.67×Technology & Electronics
Travel Blogger20.56×Travel & Leisure
Singer-songwriter5.51×Music & Radio
Singapore Airlines29.44×Travel & Leisure
Air Canada19.63×Travel & Leisure
Lufthansa19.05×Travel & Leisure
Income tax13.19×Business & Career
Planet Fitness4.34×Sports
Qatar Airways16.69×Travel & Leisure
Key Food20×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marina Bay Sands audience
TraitClusterScore
TravellingTHRILL6.44
Design AffinityPREMIUM2.37
Quality AwarenessPREMIUM2.06
IndulgenceJOY1.69
Sports ActivityPOWER1.68
Luxury OrientationPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Marina Bay Sands
CountryShare
Japan18.3%
Germany13.0%
India11.6%

See Marina Bay Sands audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Marina Bay Sands have in United States?

Marina Bay Sands has an estimated audience of 558,553 people in United States, concentrated in California and Texas.

What is the gender split and age of Marina Bay Sands fans?

52.4% of Marina Bay Sands fans are female, 47.6% are male, with an average age of 41.2 years.

Which brands do Marina Bay Sands fans like most?

Marina Bay Sands fans show strongest brand affinity for Yas Island (1314.88×), Bluegreen Vacations (285.71×), and The Dubai Mall (248.26×) over the country average.

Where do Marina Bay Sands fans live in United States?

Marina Bay Sands fans in United States are most concentrated in California (reach 118,724), Texas (reach 55,574), and New York (reach 51,652). These three regions account for the largest share of the active audience.

What other brands do Marina Bay Sands fans also like?

Beyond Marina Bay Sands itself, the audience over-indexes on Bluegreen Vacations (285.71×), The Dubai Mall (248.26×), Air India (89.65×), and Burj Khalifa (102.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marina Bay Sands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.