The Dubai Mall Audience in United States

The Dubai Mall logo

The Dubai Mall has an estimated audience of 416,117 people in United States. 52.7% are female, 47.3% are male, average age 33.2. Top regions: California, Texas, New York. Top brand affinities: Burj Al Arab, Google News, Mall of the Emirates, Dubai Marina, Burj Khalifa.

The average The Dubai Mall fan in United States is 33.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Burj Al Arab, Google News, Mall of the Emirates, with strongest over-indexing on Burj Al Arab (804.2× the country average). Demographically, the The Dubai Mall audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: POI

Demographics of The Dubai Mall fans

Demographic split for The Dubai Mall audience in United States
MetricValue
Female52.7%
Male47.3%
Average age33.2
Estimated audience size416,117

Audience persona

The typical The Dubai Mall fan in United States is balanced, around 33.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Burj Al Arab.

Top regions in United States

Top regions ranked by reach for The Dubai Mall in United States
RegionReachAffinity
California45,2090.99×
Texas31,4750.88×
New York23,9321.03×
Florida21,1040.75×
Georgia10,5320.82×
Illinois10,5030.76×
Virginia10,0120.99×
New Jersey9,5690.9×
Pennsylvania8,6880.62×
Washington8,1700.98×
North Carolina8,1680.65×
Ohio7,1180.56×
Michigan6,8830.63×
Massachusetts6,7670.83×
Maryland6,4560.9×
Minnesota5,7570.97×
Indiana5,7100.75×
Missouri4,4660.67×
Arizona4,4600.52×
Tennessee4,3130.52×
Oregon4,1300.87×
Wisconsin4,0270.64×
Louisiana3,8400.72×
Kansas3,5131.07×
Colorado3,4670.53×
Mississippi3,4551.01×
Kentucky3,4460.66×
South Carolina3,3810.54×
Alabama3,3360.57×
Nevada3,0430.76×
Oklahoma3,0020.65×
Iowa2,9180.85×
Connecticut2,8720.69×
Utah2,7990.75×
Arkansas2,5580.75×
Nebraska2,4931.19×
Idaho2,4141.16×
New Hampshire2,3501.43×
Hawaii2,3061.29×
New Mexico2,2891.1×
West Virginia2,1391.1×
Alaska2,1352.4×
Rhode Island2,0801.57×
Maine1,8901.27×
Montana1,8611.61×
South Dakota1,8371.91×
Washington, District of Columbia1,7121.37×
North Dakota1,5901.86×
Delaware1,5241.33×
Vermont1,3021.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Dubai Mall audience
BrandAffinityCategory
Burj Al Arab804.2×Travel & Leisure
Google News130.95×News
Mall of the Emirates1667.58×Shopping
Dubai Marina969.96×Travel & Leisure
Burj Khalifa360.47×Travel & Leisure
Palm Jumeirah312.29×Travel & Leisure
Downtown Dubai699.13×Travel & Leisure
Malaysia Airlines189.8×Travel & Leisure
Emirate of Abu Dhabi353.94×Travel & Leisure
Masha and the Bear192.39×Movies & TV
Arabic pop music111.97×Music & Radio
Special Offers77.91×Shopping
Dubai60.17×Travel & Leisure
New Cairo157.81×Travel & Leisure
Arabic coffee77.61×Food & Beverages
Civil law (legal system)95.93×Business & Career
Virgin Atlantic85.2×Travel & Leisure
Kuwait City153.49×Travel & Leisure
Marina Bay Sands157.74×Travel & Leisure
Atlantis, The Palm176.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Dubai Mall audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.59
TravellingTHRILL2.97
Luxury OrientationPREMIUM2.79
Community OrientationOPEN2.74
Pet OwnershipJOY2.42
Design AffinityPREMIUM2.05

Worldwide distribution

Worldwide audience distribution share by country for The Dubai Mall
CountryShare
United Arab Emirates22.4%
Saudi Arabia14.4%
China4.3%

See The Dubai Mall audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does The Dubai Mall have in United States?

The Dubai Mall has an estimated audience of 416,117 people in United States, concentrated in California and Texas.

What is the gender split and age of The Dubai Mall fans?

52.7% of The Dubai Mall fans are female, 47.3% are male, with an average age of 33.2 years.

Which brands do The Dubai Mall fans like most?

The Dubai Mall fans show strongest brand affinity for Burj Al Arab (804.2×), Google News (130.95×), and Mall of the Emirates (1667.58×) over the country average.

Where do The Dubai Mall fans live in United States?

The Dubai Mall fans in United States are most concentrated in California (reach 45,209), Texas (reach 31,475), and New York (reach 23,932). These three regions account for the largest share of the active audience.

What other brands do The Dubai Mall fans also like?

Beyond The Dubai Mall itself, the audience over-indexes on Google News (130.95×), Mall of the Emirates (1667.58×), Dubai Marina (969.96×), and Burj Khalifa (360.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Dubai Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.