Rascasse Audience Intelligence

The Dubai Mall Audience in United States

A data profile of the people who buy, follow and care about The Dubai Mall in United States — modelled from more than twelve digital signal sources. The Dubai Mall has an estimated audience of 416,117 people in United States.

#4472among POI in United States#1429in Fashion & Accessoires

The average The Dubai Mall fan in United States is 33.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Burj Al Arab, Google News, Mall of the Emirates, with strongest over-indexing on Burj Al Arab (804.2× the country average).

Demographically, the The Dubai Mall audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Dubai Mall fan in United States is balanced, around 33.2 years old, with strong Career Orientation tendencies and a notable affinity for Burj Al Arab.

Category: Fashion & Accessoires · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Dubai Mall profile in United States.

Audience size
416K
in United States
Gender
52.7%♀
47.3% male
Age
33.2
average years
Country rank
#40720
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Dubai Mall fans

52.7% are female, 47.3% are male, average age 33.2.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for The Dubai Mall audience in United States
MetricValue
Female52.7%
Male47.3%
Average age33.2
Estimated audience size416,117
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the The Dubai Mall audience in United States
Age bracketShare%
16-1932%
20-2926%
30-3920%
40-4915%
50+8%
Fig. 04

Worldwide distribution

3.8%

of the worldwide The Dubai Mall audience comes from United States.

Worldwide audience distribution share by country for The Dubai Mall
CountryShare
United Arab Emirates22.3%
Saudi Arabia14.3%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Dubai Mall audience in United States is strongest.

Fig. 05

Top regions by affinity

The Dubai Mall fans by region: top regions in United States
#RegionReachAffinity×
01Florida~40K1.43×
02California~60K1.22×
03Washington~9K1.10×
04Alaska<1K1.09×
05Vermont<1K1.06×
06New Hampshire~2K1.05×
07Montana~1K1.05×
08North Dakota<1K1.05×
09Kansas~3K1.04×
10Massachusetts~8K1.03×
11Hawaii~2K1.03×
12Delaware~1K1.03×
13Idaho~2K1.02×
14West Virginia~2K1.02×
15Maine~2K1.02×
16Washington, District of Columbia~1K1.02×
17South Dakota<1K1.02×
18Illinois~10K1.01×
19Mississippi~3K1.01×
20New Mexico~2K1.01×
21Nebraska~2K1.01×
22Rhode Island~1K1.01×
23New York~20K0.99×
24Virginia~10K0.99×
25Oklahoma~5K0.99×
26New Jersey~10K0.98×
27Arkansas~3K0.98×
28Maryland~7K0.97×
29Iowa~3K0.97×
30Louisiana~5K0.96×
31Kentucky~5K0.96×
32Connecticut~4K0.96×
33Nevada~4K0.96×
34Utah~4K0.96×
35Pennsylvania~10K0.95×
36Minnesota~6K0.95×
37Alabama~6K0.95×
38Oregon~5K0.95×
39Missouri~6K0.94×
40South Carolina~6K0.94×
41Indiana~7K0.93×
42Wisconsin~6K0.93×
43Georgia~10K0.92×
44Tennessee~8K0.92×
45Colorado~6K0.92×
46Arizona~8K0.91×
47Michigan~10K0.89×
48North Carolina~10K0.88×
49Ohio~10K0.87×
50Texas~30K0.84×
Fig. 06

Affinity by region

Affinity by region — The Dubai Mall, United States
0.84×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Dubai Mall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Dubai Mall audience
#·InterestCategoryAffinity×
01Mall of the EmiratesShopping1667.58×
02Dubai MarinaTravel & Leisure969.96×
03Burj Al ArabTravel & Leisure804.20×
04Downtown DubaiTravel & Leisure699.13×
05Burj KhalifaTravel & Leisure360.47×
06Emirate of Abu DhabiTravel & Leisure353.94×
07Palm JumeirahTravel & Leisure312.29×
08Masha and the BearMovies & TV192.39×
09Malaysia AirlinesTravel & Leisure189.80×
10Atlantis, The PalmTravel & Leisure176.18×
11New CairoTravel & Leisure157.81×
12Marina Bay SandsTravel & Leisure157.74×
13Kuwait CityTravel & Leisure153.49×
14Google NewsNews130.95×
15Arabic pop musicMusic & Radio111.97×
16Civil law (legal system)Business & Career95.93×
17Virgin AtlanticTravel & Leisure85.20×
18Special OffersShopping77.91×
19Arabic coffeeFood & Beverages77.61×
20DubaiTravel & Leisure60.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Dubai Mall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Dubai Mall audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.61×
IndulgenceJOY3.16×
Design AffinityPREMIUM3.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Dubai Mall audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.62×
Price SensitivityPREMIUM0.66×
Social Media UsageJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Dubai Mall have in United States?

The Dubai Mall has an estimated audience of 416,117 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Dubai Mall fans?

52.7% of The Dubai Mall fans are female, 47.3% are male, with an average age of 33.2 years.

03

Which brands do The Dubai Mall fans like most?

The Dubai Mall fans show strongest brand affinity for Burj Al Arab (804.2×), Google News (130.95×), and Mall of the Emirates (1667.58×) over the country average.

04

Where do The Dubai Mall fans live in United States?

The Dubai Mall fans in United States are most concentrated in California (reach ~60K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Dubai Mall fans also like?

Beyond The Dubai Mall itself, the audience over-indexes on Google News (130.95×), Mall of the Emirates (1667.58×), Dubai Marina (969.96×), and Burj Khalifa (360.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See The Dubai Mall audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Dubai Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →