Rascasse Audience Intelligence

Emirate of Abu Dhabi Audience in United States

A data profile of the people who buy, follow and care about Emirate of Abu Dhabi in United States — modelled from more than twelve digital signal sources. Emirate of Abu Dhabi has an estimated audience of 319,356 people in United States.

#240among Region in United States#5473among POI in United States#3881in Travel & Leisure

The average Emirate of Abu Dhabi fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Louvre, Burj Khalifa, The Dubai Mall, with strongest over-indexing on Louvre (308.77× the country average).

Demographically, the Emirate of Abu Dhabi audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emirate of Abu Dhabi fan in United States is balanced, around 38.3 years old, with strong Community Orientation tendencies and a notable affinity for Louvre.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emirate of Abu Dhabi profile in United States.

Audience size
319K
in United States
Gender
46.7%♀
53.3% male
Age
38.3
average years
Country rank
#46815
POI in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emirate of Abu Dhabi fans

46.7% are female, 53.3% are male, average age 38.3.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Emirate of Abu Dhabi audience in United States
MetricValue
Female46.7%
Male53.3%
Average age38.3
Estimated audience size319,356
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Emirate of Abu Dhabi audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3923%
40-4921%
50+15%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Emirate of Abu Dhabi audience comes from United States.

Worldwide audience distribution share by country for Emirate of Abu Dhabi
CountryShare
United Arab Emirates36.0%
Saudi Arabia9.5%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emirate of Abu Dhabi audience in United States is strongest.

Fig. 05

Top regions by affinity

Emirate of Abu Dhabi fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.16×
02New Hampshire~1K1.10×
03Rhode Island~1K1.09×
04New Mexico~2K1.06×
05Vermont<1K1.06×
06Hawaii~1K1.04×
07Kansas~3K1.03×
08Alaska<1K1.03×
09West Virginia~2K1.02×
10Maine~1K1.02×
11Delaware<1K1.02×
12South Dakota<1K1.02×
13Louisiana~4K1.01×
14Nevada~3K1.01×
15Arkansas~3K1.01×
16Montana<1K1.01×
17Kentucky~4K1.00×
18Oklahoma~4K1.00×
19Nebraska~2K1.00×
20Idaho~2K1.00×
21North Dakota<1K1.00×
22Wisconsin~5K0.99×
23Connecticut~3K0.99×
24Utah~3K0.99×
25Mississippi~3K0.99×
26Iowa~3K0.99×
27South Carolina~5K0.98×
28Alabama~4K0.98×
29Tennessee~6K0.97×
30Indiana~6K0.97×
31Maryland~5K0.97×
32Missouri~5K0.97×
33Minnesota~4K0.97×
34Oregon~4K0.97×
35Arizona~6K0.96×
36Washington~6K0.96×
37Massachusetts~6K0.96×
38Colorado~5K0.96×
39Michigan~8K0.95×
40New Jersey~8K0.95×
41Virginia~7K0.95×
42Ohio~9K0.94×
43Georgia~9K0.94×
44North Carolina~9K0.94×
45Pennsylvania~10K0.93×
46Illinois~10K0.93×
47Florida~20K0.91×
48New York~20K0.89×
49Texas~20K0.86×
50California~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Emirate of Abu Dhabi, United States
0.82×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emirate of Abu Dhabi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emirate of Abu Dhabi audience
#·InterestCategoryAffinity×
01The Dubai MallFashion & Accessoires353.94×
02LouvreTravel & Leisure308.77×
03Palm JumeirahTravel & Leisure249.50×
04Ferrari WorldTravel & Leisure224.92×
05Burj KhalifaTravel & Leisure208.36×
06Burj Al ArabTravel & Leisure155.30×
07OmanTravel & Leisure62.22×
08Abu DhabiTravel & Leisure56.54×
09Drone racingSports55.88×
10International educationBusiness & Career31.83×
11Nicholas HoultMovies & TV23.71×
12BodrumTravel & Leisure20.00×
13Alan TudykMovies & TV17.66×
14EmiratesTravel & Leisure16.82×
15Red SeaTravel & Leisure12.84×
16Derivative (finance)Business & Career12.68×
17Lena DunhamMovies & TV10.97×
18Antique carCars & Mobility7.78×
19Bath and BodyworksShopping5.06×
20Planet FitnessSports2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emirate of Abu Dhabi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emirate of Abu Dhabi audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.32×
Career OrientationPOWER3.08×
Risk AppetiteTHRILL2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emirate of Abu Dhabi audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
DIY MentalityTHRILL0.87×
IndividualismJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emirate of Abu Dhabi have in United States?

Emirate of Abu Dhabi has an estimated audience of 319,356 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Emirate of Abu Dhabi fans?

46.7% of Emirate of Abu Dhabi fans are female, 53.3% are male, with an average age of 38.3 years.

03

Which brands do Emirate of Abu Dhabi fans like most?

Emirate of Abu Dhabi fans show strongest brand affinity for Louvre (308.77×), Burj Khalifa (208.36×), and The Dubai Mall (353.94×) over the country average.

04

Where do Emirate of Abu Dhabi fans live in United States?

Emirate of Abu Dhabi fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Emirate of Abu Dhabi fans also like?

Beyond Emirate of Abu Dhabi itself, the audience over-indexes on Burj Khalifa (208.36×), The Dubai Mall (353.94×), Palm Jumeirah (249.5×), and Burj Al Arab (155.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Emirate of Abu Dhabi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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