Rascasse Audience Intelligence

Burj Khalifa Audience in United States

A data profile of the people who buy, follow and care about Burj Khalifa in United States — modelled from more than twelve digital signal sources. Burj Khalifa has an estimated audience of 1,207,350 people in United States.

#50among POI in United States#1800among POI in United States#1566in Travel & Leisure

The average Burj Khalifa fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Burj Al Arab, Dubai Marina, The Dubai Mall, with strongest over-indexing on Burj Al Arab (605.16× the country average).

Demographically, the Burj Khalifa audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burj Khalifa fan in United States is balanced, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Burj Al Arab.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burj Khalifa profile in United States.

Audience size
1.2M
in United States
Gender
53.5%♀
46.5% male
Age
36.8
average years
Country rank
#20802
POI in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Burj Khalifa fans

53.5% are female, 46.5% are male, average age 36.8.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Burj Khalifa audience in United States
MetricValue
Female53.5%
Male46.5%
Average age36.8
Estimated audience size1,207,350
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Burj Khalifa audience in United States
Age bracketShare%
16-1923%
20-2923%
30-3922%
40-4919%
50+14%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Burj Khalifa audience comes from United States.

Worldwide audience distribution share by country for Burj Khalifa
CountryShare
United Arab Emirates14.0%
Saudi Arabia11.0%
United States5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burj Khalifa audience in United States is strongest.

Fig. 05

Top regions by affinity

Burj Khalifa fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K1.36×
02Illinois~50K1.24×
03New Jersey~40K1.22×
04Washington, District of Columbia~4K1.22×
05New York~80K1.20×
06Utah~10K1.20×
07Virginia~30K1.18×
08Massachusetts~30K1.18×
09Texas~100K1.12×
10Colorado~20K1.12×
11California~100K1.07×
12Oregon~10K1.05×
13Oklahoma~10K1.05×
14Florida~80K1.04×
15Pennsylvania~40K1.04×
16Connecticut~10K1.04×
17Kansas~10K1.04×
18Idaho~6K1.04×
19Hawaii~5K1.04×
20Minnesota~20K1.03×
21Nebraska~6K1.03×
22Alaska~3K1.03×
23Maryland~20K1.02×
24New Hampshire~5K1.01×
25Georgia~40K1.00×
26Indiana~20K1.00×
27North Dakota~2K1.00×
28North Carolina~40K0.99×
29Maine~4K0.98×
30Arizona~20K0.97×
31Nevada~10K0.97×
32Montana~3K0.97×
33Ohio~40K0.96×
34Vermont~2K0.96×
35Michigan~30K0.95×
36Missouri~20K0.95×
37Wisconsin~20K0.93×
38Kentucky~10K0.92×
39Iowa~9K0.92×
40South Dakota~3K0.91×
41Rhode Island~3K0.89×
42Tennessee~20K0.88×
43Arkansas~9K0.88×
44West Virginia~5K0.86×
45New Mexico~5K0.85×
46Delaware~3K0.85×
47South Carolina~20K0.84×
48Alabama~10K0.80×
49Louisiana~10K0.78×
50Mississippi~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Burj Khalifa, United States
0.69×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burj Khalifa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burj Khalifa audience
#·InterestCategoryAffinity×
01Downtown DubaiTravel & Leisure655.21×
02Dubai MarinaTravel & Leisure641.67×
03Burj Al ArabTravel & Leisure605.16×
04Mall of the EmiratesShopping579.44×
05The Dubai MallFashion & Accessoires531.02×
06Palm JumeirahTravel & Leisure261.11×
07Emirate of Abu DhabiTravel & Leisure208.36×
08Atlantis, The PalmTravel & Leisure185.19×
09DAMAC PropertiesBusiness & Career151.23×
10EgyptAirTravel & Leisure144.76×
11Malaysia AirlinesTravel & Leisure124.19×
12Marina Bay SandsTravel & Leisure95.65×
13Pakistan national cricket teamSports80.41×
14Virgin AtlanticTravel & Leisure58.46×
15British AirwaysTravel & Leisure45.45×
16Dubai International AirportTravel & Leisure43.33×
17DubaiTravel & Leisure33.75×
18Google NewsNews32.85×
19Persian GulfTravel & Leisure29.84×
20United Arab EmiratesTravel & Leisure26.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burj Khalifa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burj Khalifa audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.62×
TravellingTHRILL2.56×
Design AffinityPREMIUM2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burj Khalifa audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Burj Khalifa have in United States?

Burj Khalifa has an estimated audience of 1,207,350 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Burj Khalifa fans?

53.5% of Burj Khalifa fans are female, 46.5% are male, with an average age of 36.8 years.

03

Which brands do Burj Khalifa fans like most?

Burj Khalifa fans show strongest brand affinity for Burj Al Arab (605.16×), Dubai Marina (641.67×), and The Dubai Mall (531.02×) over the country average.

04

Where do Burj Khalifa fans live in United States?

Burj Khalifa fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Burj Khalifa fans also like?

Beyond Burj Khalifa itself, the audience over-indexes on Dubai Marina (641.67×), The Dubai Mall (531.02×), Downtown Dubai (655.21×), and Palm Jumeirah (261.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Burj Khalifa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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