Burj Khalifa Audience in United States

Burj Khalifa logo

Burj Khalifa has an estimated audience of 1,207,350 people in United States. 53.5% are female, 46.5% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Burj Al Arab, Dubai Marina, The Dubai Mall, Downtown Dubai, Palm Jumeirah.

The average Burj Khalifa fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Burj Al Arab, Dubai Marina, The Dubai Mall, with strongest over-indexing on Burj Al Arab (605.16× the country average). Demographically, the Burj Khalifa audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Burj Khalifa fans

Demographic split for Burj Khalifa audience in United States
MetricValue
Female53.5%
Male46.5%
Average age36.8
Estimated audience size1,207,350

Audience persona

The typical Burj Khalifa fan in United States is balanced, around 36.8 years old, with strong Travelling tendencies and a notable affinity for Burj Al Arab.

Top regions in United States

Top regions ranked by reach for Burj Khalifa in United States
RegionReachAffinity
California149,0981.12×
Texas117,4121.13×
New York93,2381.38×
Florida93,1671.14×
Illinois52,5421.31×
Pennsylvania41,6651.02×
New Jersey38,3801.25×
Georgia37,8441.02×
Washington36,2531.5×
North Carolina35,7350.98×
Virginia35,2511.2×
Ohio35,1890.95×
Michigan30,4350.96×
Massachusetts29,1721.23×
Arizona23,9860.97×
Tennessee23,3740.97×
Maryland22,2101.07×
Indiana21,8880.99×
Colorado21,8391.15×
Missouri18,7500.96×
Minnesota18,3471.06×
Wisconsin16,3620.9×
Oklahoma14,8111.1×
Oregon14,7591.07×
South Carolina14,4580.8×
Utah13,1981.22×
Kentucky13,1190.87×
Alabama12,6990.75×
Connecticut12,4721.03×
Nevada11,6351×
Louisiana11,6210.75×
Kansas9,1860.97×
Iowa8,8030.89×
Arkansas8,4140.85×
Mississippi6,6200.67×
Idaho6,2091.03×
Nebraska5,7720.95×
Hawaii5,2901.02×
Washington, District of Columbia5,1171.41×
New Mexico5,1150.84×
New Hampshire4,6130.97×
West Virginia4,5510.81×
Maine4,0040.93×
Rhode Island3,3590.87×
Montana3,1020.93×
Delaware2,6300.79×
Alaska2,3640.92×
South Dakota2,1550.77×
North Dakota2,1510.87×
Vermont1,8660.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burj Khalifa audience
BrandAffinityCategory
Burj Al Arab605.16×Travel & Leisure
Dubai Marina641.67×Travel & Leisure
The Dubai Mall531.02×Fashion & Accessoires
Downtown Dubai655.21×Travel & Leisure
Palm Jumeirah261.11×Travel & Leisure
Mall of the Emirates579.44×Shopping
Google News32.85×News
Malaysia Airlines124.19×Travel & Leisure
Emirate of Abu Dhabi208.36×Travel & Leisure
Atlantis, The Palm185.19×Travel & Leisure
Pakistan national cricket team80.41×Sports
British Airways45.45×Travel & Leisure
Virgin Atlantic58.46×Travel & Leisure
Dubai International Airport43.33×Travel & Leisure
Dubai33.75×Travel & Leisure
Marina Bay Sands95.65×Travel & Leisure
EgyptAir144.76×Travel & Leisure
Final Destination9.26×Movies & TV
United Arab Emirates26.67×Travel & Leisure
DAMAC Properties151.23×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burj Khalifa audience
TraitClusterScore
TravellingTHRILL3.12
LGBTQ+ IdentityOPEN2.71
Luxury OrientationPREMIUM2.62
Quality AwarenessPREMIUM2.17
Community OrientationOPEN2.14
Pet OwnershipJOY2.11

Worldwide distribution

Worldwide audience distribution share by country for Burj Khalifa
CountryShare
United Arab Emirates14.0%
Saudi Arabia11.0%
United States5.6%

See Burj Khalifa audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Burj Khalifa have in United States?

Burj Khalifa has an estimated audience of 1,207,350 people in United States, concentrated in California and Texas.

What is the gender split and age of Burj Khalifa fans?

53.5% of Burj Khalifa fans are female, 46.5% are male, with an average age of 36.8 years.

Which brands do Burj Khalifa fans like most?

Burj Khalifa fans show strongest brand affinity for Burj Al Arab (605.16×), Dubai Marina (641.67×), and The Dubai Mall (531.02×) over the country average.

Where do Burj Khalifa fans live in United States?

Burj Khalifa fans in United States are most concentrated in California (reach 149,098), Texas (reach 117,412), and New York (reach 93,238). These three regions account for the largest share of the active audience.

What other brands do Burj Khalifa fans also like?

Beyond Burj Khalifa itself, the audience over-indexes on Dubai Marina (641.67×), The Dubai Mall (531.02×), Downtown Dubai (655.21×), and Palm Jumeirah (261.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burj Khalifa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.