Rascasse Audience Intelligence

United Arab Emirates Audience in United States

A data profile of the people who buy, follow and care about United Arab Emirates in United States — modelled from more than twelve digital signal sources. United Arab Emirates has an estimated audience of 5,005,965 people in United States.

#78among Country in United States#470among POI in United States#571in Travel & Leisure

The average United Arab Emirates fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Burj Khalifa, City Bank, Bahrain, with strongest over-indexing on Burj Khalifa (26.67× the country average).

Demographically, the United Arab Emirates audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United Arab Emirates fan in United States is balanced, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Burj Khalifa.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United Arab Emirates profile in United States.

Audience size
5M
in United States
Gender
48.3%♀
51.7% male
Age
36.3
average years
Country rank
#6700
POI in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United Arab Emirates fans

48.3% are female, 51.7% are male, average age 36.3.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for United Arab Emirates audience in United States
MetricValue
Female48.3%
Male51.7%
Average age36.3
Estimated audience size5,005,965
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the United Arab Emirates audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

5.3%

of the worldwide United Arab Emirates audience comes from United States.

Worldwide audience distribution share by country for United Arab Emirates
CountryShare
Saudi Arabia10.2%
United Arab Emirates7.4%
India6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United Arab Emirates audience in United States is strongest.

Fig. 05

Top regions by affinity

United Arab Emirates fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K1.20×
02Idaho~30K1.19×
03Alaska~10K1.16×
04Florida~400K1.15×
05New Hampshire~20K1.15×
06Montana~20K1.13×
07Hawaii~20K1.12×
08New York~300K1.09×
09New Jersey~100K1.08×
10Washington, District of Columbia~20K1.07×
11Arizona~100K1.06×
12Maryland~90K1.06×
13North Dakota~10K1.06×
14Indiana~100K1.05×
15Oregon~60K1.05×
16Utah~50K1.05×
17New Mexico~30K1.05×
18Michigan~100K1.04×
19Connecticut~50K1.03×
20Maine~20K1.03×
21Wisconsin~80K1.01×
22Minnesota~70K1.01×
23Tennessee~100K1.00×
24Colorado~80K1.00×
25Nevada~50K1.00×
26Missouri~80K0.99×
27Kentucky~60K0.99×
28Pennsylvania~200K0.98×
29Illinois~200K0.98×
30Virginia~100K0.98×
31Massachusetts~100K0.98×
32Kansas~40K0.98×
33Rhode Island~20K0.98×
34Delaware~10K0.98×
35Vermont~9K0.98×
36Texas~400K0.97×
37Oklahoma~50K0.96×
38South Dakota~10K0.96×
39Georgia~100K0.95×
40Iowa~40K0.94×
41California~500K0.93×
42North Carolina~100K0.93×
43Nebraska~20K0.93×
44Ohio~100K0.92×
45South Carolina~70K0.92×
46Arkansas~40K0.90×
47Alabama~60K0.88×
48West Virginia~20K0.85×
49Louisiana~50K0.75×
50Mississippi~30K0.74×
Fig. 06

Affinity by region

Affinity by region — United Arab Emirates, United States
0.74×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United Arab Emirates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United Arab Emirates audience
#·InterestCategoryAffinity×
01Burj KhalifaTravel & Leisure26.67×
02BahrainTravel & Leisure19.57×
03Palm JumeirahTravel & Leisure17.24×
04MoroccoTravel & Leisure11.11×
05Alan TudykMovies & TV10.64×
06QatarTravel & Leisure10.58×
07ShawlFashion & Accessoires8.17×
08ScarfFashion & Accessoires7.63×
09LebanonTravel & Leisure7.14×
10City BankBusiness & Career6.72×
11Land RoverCars & Mobility5.45×
12High schoolBusiness & Career2.98×
13IKEAHome & Garden2.69×
14NordstromShopping2.67×
15BaseballSports2.09×
16MLBSports1.95×
17CouponsShopping1.79×
18FurnitureHome & Garden1.75×
19Home improvementHome & Garden1.74×
20CookingFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United Arab Emirates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United Arab Emirates audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.42×
IndulgenceJOY1.50×
Career OrientationPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United Arab Emirates audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.82×
DIY MentalityTHRILL0.87×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United Arab Emirates have in United States?

United Arab Emirates has an estimated audience of 5,005,965 people in United States, concentrated in California and Texas.

02

What is the gender split and age of United Arab Emirates fans?

48.3% of United Arab Emirates fans are female, 51.7% are male, with an average age of 36.3 years.

03

Which brands do United Arab Emirates fans like most?

United Arab Emirates fans show strongest brand affinity for Burj Khalifa (26.67×), City Bank (6.72×), and Bahrain (19.57×) over the country average.

04

Where do United Arab Emirates fans live in United States?

United Arab Emirates fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do United Arab Emirates fans also like?

Beyond United Arab Emirates itself, the audience over-indexes on City Bank (6.72×), Bahrain (19.57×), Morocco (11.11×), and Alan Tudyk (10.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for United Arab Emirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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