Rascasse Audience Intelligence

Land Rover Target Market in United States

A data profile of the people who buy, follow and care about Land Rover in United States — modelled from more than twelve digital signal sources. Land Rover has an estimated audience of 8,573,792 people in United States.

#24among Car manufacturer in United States#419among Brand in United States#167in Cars & Mobility

The average Land Rover fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Range Rover, Jaguar Cars, Online shopping, with strongest over-indexing on Range Rover (12.04× the country average).

Demographically, the Land Rover audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Land Rover fan in United States is more male, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Range Rover.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Land Rover profile in United States.

Audience size
8.6M
in United States
Gender
24.2%♀
75.8% male
Age
37.4
average years
Country rank
#4150
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Land Rover

24.2% are female, 75.8% are male, average age 37.4.

Fig. 02

Gender split

24.2%
Female
75.8%
Male
Demographic split for Land Rover audience in United States
MetricValue
Female24.2%
Male75.8%
Average age37.4
Estimated audience size8,573,792
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Land Rover audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Land Rover audience comes from United States.

Worldwide audience distribution share by country for Land Rover
CountryShare
United States15.7%
Italy7.9%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Land Rover audience in United States is strongest.

Fig. 05

Top regions by affinity

Land Rover customers by region in United States
#RegionReachAffinity×
01Florida~800K1.42×
02New Jersey~300K1.34×
03Connecticut~100K1.34×
04Texas~1M1.32×
05Massachusetts~200K1.23×
06Colorado~200K1.23×
07California~1M1.20×
08Utah~90K1.19×
09New York~500K1.14×
10Georgia~300K1.10×
11Tennessee~200K1.10×
12New Hampshire~40K1.10×
13Washington~200K1.08×
14South Carolina~100K1.08×
15North Carolina~300K1.07×
16Virginia~200K1.07×
17Illinois~300K1.06×
18Pennsylvania~300K1.05×
19Arizona~200K1.04×
20Louisiana~100K1.04×
21Delaware~20K1.02×
22New Mexico~40K1.01×
23Washington, District of Columbia~30K1.01×
24Maryland~100K1.00×
25Alabama~100K1.00×
26Nevada~80K1.00×
27Oregon~100K0.99×
28Rhode Island~30K0.99×
29Arkansas~70K0.98×
30Maine~30K0.98×
31Vermont~10K0.98×
32Kansas~60K0.95×
33Oklahoma~90K0.94×
34Idaho~40K0.94×
35West Virginia~40K0.90×
36Michigan~200K0.88×
37Montana~20K0.88×
38Ohio~200K0.87×
39Indiana~100K0.87×
40Missouri~100K0.87×
41Hawaii~30K0.87×
42Kentucky~90K0.86×
43Mississippi~60K0.86×
44Minnesota~100K0.84×
45Iowa~60K0.80×
46Nebraska~30K0.79×
47Wisconsin~100K0.77×
48Alaska~10K0.76×
49North Dakota~10K0.73×
50South Dakota~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Land Rover, United States
0.71×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Land Rover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Land Rover audience
#·InterestCategoryAffinity×
01Tata MotorsCars & Mobility15.64×
02Range RoverCars & Mobility12.04×
03Jaguar CarsCars & Mobility7.35×
04Used CarsCars & Mobility4.18×
05Car classificationCars & Mobility3.79×
06HybridsCars & Mobility3.56×
07BusCars & Mobility3.44×
08Fishing reelSports3.44×
09Recreational fishingSports3.19×
10Survival skillsPolitics & Society2.63×
11RVsCars & Mobility2.47×
12Used carCars & Mobility2.38×
13SUVsCars & Mobility2.30×
14Las VegasTravel & Leisure2.22×
15AutoZoneCars & Mobility2.01×
16Motor vehicleCars & Mobility1.86×
17Online shoppingShopping1.75×
18TransportCars & Mobility1.73×
19AutomobilesCars & Mobility1.58×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Land Rover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Land Rover audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.26×
Quality AwarenessPREMIUM1.73×
Risk AppetiteTHRILL1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Land Rover audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.88×
ExtroversionTHRILL0.94×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Land Rover's target market in United States?

Land Rover's target market in United States covers an estimated 8,573,792 people, concentrated in California and Texas.

02

What is the gender split and age of Land Rover customers?

24.2% of the Land Rover audience are female, 75.8% are male, with an average age of 37.4 years.

03

Which brands do Land Rover fans like most?

Land Rover fans show strongest brand affinity for Range Rover (12.04×), Jaguar Cars (7.35×), and Online shopping (1.75×) over the country average.

04

Where do Land Rover fans live in United States?

Land Rover fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Land Rover fans also like?

Beyond Land Rover itself, the audience over-indexes on Jaguar Cars (7.35×), Online shopping (1.75×), Used Cars (4.18×), and Fitness and wellness (1.57×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Land Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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