Land Rover Audience in United States

Land Rover logo

Land Rover has an estimated audience of 8,556,390 people in United States. 24.2% are female, 75.8% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Range Rover, Online shopping, Used Cars, Fitness and wellness, SUVs.

The average Land Rover fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Range Rover, Online shopping, Used Cars, with strongest over-indexing on Range Rover (12.04× the country average). Demographically, the Land Rover audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Land Rover fans

Demographic split for Land Rover audience in United States
MetricValue
Female24.2%
Male75.8%
Average age37.4
Estimated audience size8,556,390

Audience persona

The typical Land Rover fan in United States is more male, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Range Rover.

Top regions in United States

Top regions ranked by reach for Land Rover in United States
RegionReachAffinity
California1,176,6971.25×
Texas1,056,1101.44×
Florida856,5571.48×
New York576,8731.21×
Illinois318,0491.12×
Georgia304,8981.16×
New Jersey302,6761.39×
Pennsylvania301,4161.05×
North Carolina284,1041.1×
Ohio231,1540.88×
Virginia228,3531.1×
Massachusetts215,9411.28×
Michigan203,1750.91×
Washington194,2751.13×
Tennessee189,8541.11×
Arizona185,7751.06×
Colorado171,3281.27×
Maryland149,1331.01×
South Carolina142,2281.1×
Indiana138,0210.88×
Missouri120,7330.88×
Alabama117,7590.99×
Connecticut114,5251.33×
Louisiana112,8841.02×
Minnesota103,9600.85×
Oregon99,4341.01×
Wisconsin97,7290.76×
Oklahoma92,8710.98×
Utah92,2191.2×
Kentucky89,8390.84×
Nevada83,8531.01×
Arkansas67,0910.95×
Kansas58,4200.87×
Mississippi56,9140.81×
Iowa56,5180.8×
New Mexico43,5131.01×
Idaho38,3820.89×
New Hampshire35,7361.06×
West Virginia33,9740.85×
Nebraska31,3480.73×
Hawaii31,0860.85×
Maine28,0200.91×
Washington, District of Columbia26,9611.05×
Rhode Island25,7840.95×
Delaware22,4900.95×
Montana19,9130.84×
Vermont13,6230.91×
South Dakota12,2070.62×
Alaska11,9920.66×
North Dakota11,6080.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Land Rover audience
BrandAffinityCategory
Range Rover12.04×Cars & Mobility
Online shopping1.75×Shopping
Used Cars4.18×Cars & Mobility
Fitness and wellness1.57×Sports
SUVs2.3×Cars & Mobility
Bus3.44×Cars & Mobility
Jaguar Cars7.35×Cars & Mobility
Fishing reel3.44×Sports
Tata Motors15.64×Cars & Mobility
Automobiles1.58×Cars & Mobility
Survival skills2.63×Politics & Society
AutoZone2.01×Cars & Mobility
Transport1.73×Cars & Mobility
Used car2.38×Cars & Mobility
Hybrids3.56×Cars & Mobility
Car classification3.79×Cars & Mobility
Motor vehicle1.86×Cars & Mobility
RVs2.47×Cars & Mobility
Recreational fishing3.19×Sports
Las Vegas2.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Land Rover audience
TraitClusterScore
Luxury OrientationPREMIUM2.73
Family OrientationCONSERVATISM1.91
LGBTQ+ IdentityOPEN1.84
Design AffinityPREMIUM1.69
Quality AwarenessPREMIUM1.53
Early Adopter MentalityPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for Land Rover
CountryShare
United States15.8%
Italy8.0%
Brazil7.3%

See Land Rover audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Land Rover have in United States?

Land Rover has an estimated audience of 8,556,390 people in United States, concentrated in California and Texas.

What is the gender split and age of Land Rover fans?

24.2% of Land Rover fans are female, 75.8% are male, with an average age of 37.4 years.

Which brands do Land Rover fans like most?

Land Rover fans show strongest brand affinity for Range Rover (12.04×), Online shopping (1.75×), and Used Cars (4.18×) over the country average.

Where do Land Rover fans live in United States?

Land Rover fans in United States are most concentrated in California (reach 1,176,697), Texas (reach 1,056,110), and Florida (reach 856,557). These three regions account for the largest share of the active audience.

What other brands do Land Rover fans also like?

Beyond Land Rover itself, the audience over-indexes on Online shopping (1.75×), Used Cars (4.18×), Fitness and wellness (1.57×), and SUVs (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Land Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.