A data profile of the people who buy, follow and care about Land Rover in Italy — modelled from more than twelve digital signal sources. Land Rover has an estimated audience of 4,307,308 people in Italy.
The average Land Rover fan in Italy is 40.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Used car, Range Rover, AutoScout24, with strongest over-indexing on Used car (4.91× the country average).
Demographically, the Land Rover audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Land Rover fan in Italy is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Used car.
The key figures that characterise the Land Rover profile in Italy.
35.1% are female, 64.9% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 40.3 |
| Estimated audience size | 4,307,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Land Rover audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.7% |
| Italy | 7.9% |
| Brazil | 7.2% |
Where the Land Rover audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.35× | |
| 02 | Tuscany | ~400K | 1.35× | |
| 03 | Veneto | ~400K | 1.23× | |
| 04 | Emilia-Romagna | ~400K | 1.21× | |
| 05 | Marche | ~100K | 1.12× | |
| 06 | Trentino-Alto Adige/Südtirol | ~90K | 1.12× | |
| 07 | Piedmont | ~400K | 1.11× | |
| 08 | Sicilia | ~400K | 1.10× | |
| 09 | Lazio | ~600K | 1.05× | |
| 10 | Calabria | ~100K | 0.99× | |
| 11 | Abruzzo | ~90K | 0.97× | |
| 12 | Campania | ~500K | 0.94× | |
| 13 | Liguria | ~100K | 0.93× | |
| 14 | Friuli-Venezia Giulia | ~70K | 0.92× | |
| 15 | Umbria | ~60K | 0.90× | |
| 16 | Sardinia | ~100K | 0.88× | |
| 17 | Puglia | ~300K | 0.87× | |
| 18 | Aosta Valley | ~9K | 0.84× | |
| 19 | Basilicata | ~30K | 0.73× | |
| 20 | Molise | ~10K | 0.73× |
The strongest cross-interests of the Land Rover audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Range Rover Evoque | Cars & Mobility | 7.60× | ||
| 02 | Audi A6 | Cars & Mobility | 7.00× | ||
| 03 | Range Rover | Cars & Mobility | 6.43× | ||
| 04 | Audi Q3 | Cars & Mobility | 5.14× | ||
| 05 | Used car | Cars & Mobility | 4.91× | ||
| 06 | Plug-in hybrid | Cars & Mobility | 4.81× | ||
| 07 | Crossover (automobile) | Cars & Mobility | 4.00× | ||
| 08 | Cars (film) | Movies & TV | 3.85× | ||
| 09 | Car dealership | Cars & Mobility | 3.69× | ||
| 10 | AutoScout24 | Cars & Mobility | 3.21× | ||
| 11 | Autohero | Cars & Mobility | 3.14× | ||
| 12 | Škoda Auto | Cars & Mobility | 2.93× | ||
| 13 | Hybrids | Cars & Mobility | 2.88× | ||
| 14 | Solar energy | Home & Garden | 2.71× | ||
| 15 | Door County, Wisconsin | Travel & Leisure | 2.56× | ||
| 16 | Tire | Cars & Mobility | 2.49× | ||
| 17 | SUVs | Cars & Mobility | 2.27× | ||
| 18 | Transport | Cars & Mobility | 1.85× | ||
| 19 | Education | Business & Career | 1.63× | ||
| 20 | Automobiles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.95× | |
| DIY Mentality | THRILL | 1.18× | |
| Individualism | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.65× | |
| Mindfulness | BALANCE | 0.68× | |
| Creativity | OPEN | 0.74× |
Land Rover's target market in Italy covers an estimated 4,307,308 people, concentrated in Lombardy and Lazio.
35.1% of the Land Rover audience are female, 64.9% are male, with an average age of 40.3 years.
Land Rover fans show strongest brand affinity for Used car (4.91×), Range Rover (6.43×), and AutoScout24 (3.21×) over the country average.
Land Rover fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Land Rover itself, the audience over-indexes on Range Rover (6.43×), AutoScout24 (3.21×), Plug-in hybrid (4.81×), and Crossover (automobile) (4×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Land Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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