Rascasse Audience Intelligence

Land Rover Target Market in United Kingdom

Land Rover has an estimated audience of 2.5M people in United Kingdom.

#17among Car manufacturer in United Kingdom
#342among brands in United Kingdom
#112in Cars & Mobility

The average Land Rover fan in United Kingdom is 44.0 years old, more male, and lives primarily in South East.

By number of fans, Land Rover ranks #17 among the 111 objects in Car manufacturer in United Kingdom — 15.1× the group median.

Its fans are 0.5 years older than the group average of 43.5.

Women make up 28.9% of the fan base, 1.9 percentage points fewer than the group average.

Compared with the other 110 objects in Car manufacturer, Land Rover fans stand out for their interest in Land Rover Defender, Jaguar Land Rover and Commercial vehicle.

Most fans live in South East, West Midlands, Yorkshire and the Humber.

Top affinities include Land Rover Defender, Jaguar Land Rover, Range Rover, with strongest over-indexing on Land Rover Defender (7.53× the country average).

Demographically, the Land Rover audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Quality Awareness.

The typical Land Rover fan in United Kingdom is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Land Rover Defender.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.5M
in United Kingdom
Gender
28.9%♀
71.1% male
Age
44.0
average years
Country rank
#3132
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Land Rover

28.9% are female, 71.1% are male, average age 44.0.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Land Rover audience in United Kingdom
MetricValue
Female28.9%
Male71.1%
Average age44.0
Estimated audience size2.5M
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Land Rover audience in United Kingdom
Age bracketShare%
16-2412%
25-3417%
35-4419%
45-5422%
55+30%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Land Rover audience comes from United Kingdom.

Worldwide audience distribution share by country for Land Rover
CountryShare
United States15.4%
Italy7.7%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Land Rover customers by region in United Kingdom
#RegionReachAffinity×
01West Midlands~400K1.64×
02Yorkshire and the Humber~300K1.31×
03Wales~100K1.13×
04South East~400K1.09×
05Scotland~200K1.05×
06North East~100K1.00×
07South West~200K0.87×
08Northern Ireland~60K0.83×
09East Midlands~100K0.79×
10East of England~200K0.74×
11North West~200K0.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Land Rover audience vs. the country average
#·InterestCategoryAffinity×
01Land Rover DefenderCars & Mobility7.53×
02Jaguar Land RoverCars & Mobility6.20×
03Range RoverCars & Mobility5.64×
04Crossover (automobile)Cars & Mobility4.47×
05Plug-in hybridCars & Mobility4.25×
06Škoda AutoCars & Mobility3.79×
07HybridsCars & Mobility3.24×
08SUVsCars & Mobility3.16×
09Commercial vehicleCars & Mobility3.08×
10Used carCars & Mobility3.03×
11EngineCars & Mobility2.81×
12ToolstationHome & Garden2.59×
13AutotraderCars & Mobility2.54×
14Companies HousePolitics & Society2.33×
15TransportCars & Mobility2.26×
16RoadTravel & Leisure2.26×
17AutomobilesCars & Mobility2.11×
18ScrewfixHome & Garden2.09×
19TrainingSports2.08×
20BusinessBusiness & Career1.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Land Rover audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Land Rover audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.52×
Quality AwarenessPREMIUM1.51×
Luxury OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Land Rover audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Healthy LifestyleBALANCE0.78×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United Kingdom

See Land Rover audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Land Rover over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/land-rover-2506” · Methodology