A data profile of the people who buy, follow and care about Land Rover in United Kingdom — modelled from more than twelve digital signal sources. Land Rover has an estimated audience of 3,717,777 people in United Kingdom.
The average Land Rover fan in United Kingdom is 43.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Range Rover, Toolstation, SUVs, with strongest over-indexing on Range Rover (5.64× the country average).
Demographically, the Land Rover audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Land Rover fan in United Kingdom is more male, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Range Rover.
The key figures that characterise the Land Rover profile in United Kingdom.
28.9% are female, 71.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 43.3 |
| Estimated audience size | 3,717,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Land Rover audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.7% |
| Italy | 7.9% |
| Brazil | 7.2% |
Where the Land Rover audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.64× | |
| 02 | Yorkshire and the Humber | ~400K | 1.31× | |
| 03 | Wales | ~200K | 1.11× | |
| 04 | South East | ~500K | 1.09× | |
| 05 | Scotland | ~300K | 1.04× | |
| 06 | England | ~3M | 1.03× | |
| 07 | North East | ~100K | 1.00× | |
| 08 | South West | ~300K | 0.87× | |
| 09 | Northern Ireland | ~90K | 0.82× | |
| 10 | East Midlands | ~200K | 0.79× | |
| 11 | East of England | ~300K | 0.74× | |
| 12 | North West | ~200K | 0.57× |
The strongest cross-interests of the Land Rover audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Land Rover Defender | Cars & Mobility | 7.53× | ||
| 02 | Jaguar Land Rover | Cars & Mobility | 6.20× | ||
| 03 | Range Rover | Cars & Mobility | 5.64× | ||
| 04 | Crossover (automobile) | Cars & Mobility | 4.47× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 4.25× | ||
| 06 | Škoda Auto | Cars & Mobility | 3.79× | ||
| 07 | Hybrids | Cars & Mobility | 3.24× | ||
| 08 | SUVs | Cars & Mobility | 3.16× | ||
| 09 | Used car | Cars & Mobility | 3.03× | ||
| 10 | Engine | Cars & Mobility | 2.81× | ||
| 11 | Toolstation | Home & Garden | 2.59× | ||
| 12 | Autotrader | Cars & Mobility | 2.54× | ||
| 13 | We Buy Any Car | Cars & Mobility | 2.42× | ||
| 14 | Companies House | Politics & Society | 2.33× | ||
| 15 | Transport | Cars & Mobility | 2.26× | ||
| 16 | Road | Travel & Leisure | 2.26× | ||
| 17 | Automobiles | Cars & Mobility | 2.11× | ||
| 18 | Screwfix | Home & Garden | 2.09× | ||
| 19 | Training | Sports | 2.08× | ||
| 20 | Business | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.52× | |
| Quality Awareness | PREMIUM | 1.51× | |
| Luxury Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.78× | |
| Mindfulness | BALANCE | 0.79× |
Land Rover's target market in United Kingdom covers an estimated 3,717,777 people, concentrated in England and South East.
28.9% of the Land Rover audience are female, 71.1% are male, with an average age of 43.3 years.
Land Rover fans show strongest brand affinity for Range Rover (5.64×), Toolstation (2.59×), and SUVs (3.16×) over the country average.
Land Rover fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Land Rover itself, the audience over-indexes on Toolstation (2.59×), SUVs (3.16×), Transport (2.26×), and Automobiles (2.11×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Land Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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