A data profile of the people who buy, follow and care about Range Rover in United Kingdom — modelled from more than twelve digital signal sources. Range Rover has an estimated audience of 3,094,996 people in United Kingdom.
The average Range Rover fan in United Kingdom is 44.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Land Rover, SUVs, Transport, with strongest over-indexing on Land Rover (6.05× the country average).
Demographically, the Range Rover audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Range Rover fan in United Kingdom is more male, around 44.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Land Rover.
The key figures that characterise the Range Rover profile in United Kingdom.
34.5% are female, 65.5% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 44.3 |
| Estimated audience size | 3,094,996 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Range Rover audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.4% |
| Italy | 6.2% |
| United Kingdom | 5.8% |
Where the Range Rover audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 2.42× | |
| 02 | North West | ~400K | 1.26× | |
| 03 | Greater London | ~500K | 1.18× | |
| 04 | East Midlands | ~200K | 1.07× | |
| 05 | East of England | ~300K | 1.05× | |
| 06 | South East | ~400K | 0.98× | |
| 07 | South West | ~200K | 0.97× | |
| 08 | West Midlands | ~100K | 0.88× | |
| 09 | North East | ~100K | 0.81× | |
| 10 | Yorkshire and the Humber | ~200K | 0.79× | |
| 11 | Wales | ~100K | 0.59× | |
| 12 | Scotland | ~200K | 0.57× | |
| 13 | Northern Ireland | ~40K | 0.46× |
The strongest cross-interests of the Range Rover audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Range Rover Sport | Cars & Mobility | 7.29× | ||
| 02 | Audi Q5 | Cars & Mobility | 6.94× | ||
| 03 | Jaguar Land Rover | Cars & Mobility | 6.13× | ||
| 04 | Land Rover | Cars & Mobility | 6.05× | ||
| 05 | Jaguar Cars | Cars & Mobility | 4.59× | ||
| 06 | Auto maintenance | Cars & Mobility | 4.37× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 3.86× | ||
| 08 | Business travel | Business & Career | 3.63× | ||
| 09 | Škoda Auto | Cars & Mobility | 3.37× | ||
| 10 | Hybrids | Cars & Mobility | 3.36× | ||
| 11 | Car dealership | Cars & Mobility | 3.20× | ||
| 12 | Used car | Cars & Mobility | 3.10× | ||
| 13 | SUVs | Cars & Mobility | 3.07× | ||
| 14 | Engine | Cars & Mobility | 2.69× | ||
| 15 | Companies House | Politics & Society | 2.36× | ||
| 16 | Google Maps | Internet & Social Media | 2.29× | ||
| 17 | Transport | Cars & Mobility | 2.09× | ||
| 18 | Toolstation | Home & Garden | 1.97× | ||
| 19 | Training | Sports | 1.86× | ||
| 20 | Business | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.69× | |
| Risk Appetite | THRILL | 1.53× | |
| Need for Security | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.79× | |
| Community Orientation | OPEN | 0.81× | |
| Extroversion | THRILL | 0.83× |
Range Rover's target market in United Kingdom covers an estimated 3,094,996 people, concentrated in England and Greater London.
34.5% of the Range Rover audience are female, 65.5% are male, with an average age of 44.3 years.
Range Rover fans show strongest brand affinity for Land Rover (6.05×), SUVs (3.07×), and Transport (2.09×) over the country average.
Range Rover fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Range Rover itself, the audience over-indexes on SUVs (3.07×), Transport (2.09×), Business (1.59×), and Used car (3.1×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Range Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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