Land Rover Audience in Germany
Land Rover has an estimated audience of 3,504,165 people in Germany. 35.6% are female, 64.4% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Range Rover (L405), Range Rover (L322), Peugeot 408, Driving, Carcare.
The average Land Rover fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Range Rover (L405), Range Rover (L322), Peugeot 408, with strongest over-indexing on Range Rover (L405) (13.86× the country average). Demographically, the Land Rover audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Land Rover fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 38.0 |
| Estimated audience size | 3,504,165 |
Audience persona
The typical Land Rover fan in Germany is more male, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Range Rover (L405).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 949,114 | 1.24× |
| Bayern | 665,841 | 1.18× |
| Baden-Württemberg | 547,835 | 1.15× |
| Niedersachsen | 359,536 | 1.06× |
| Hessen | 346,991 | 1.3× |
| Rheinland-Pfalz | 183,519 | 1.05× |
| Sachsen | 147,785 | 0.86× |
| Schleswig-Holstein | 136,432 | 1.08× |
| Berlin | 134,867 | 0.86× |
| Hamburg | 98,932 | 1.25× |
| Brandenburg | 97,728 | 0.9× |
| Thüringen | 70,846 | 0.79× |
| Sachsen-Anhalt | 67,197 | 0.74× |
| Mecklenburg-Vorpommern | 52,813 | 0.79× |
| Saarland | 38,855 | 0.9× |
| Bremen | 25,582 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Range Rover (L405) | 13.86× | Cars & Mobility |
| Range Rover (L322) | 13.69× | Cars & Mobility |
| Peugeot 408 | 15.13× | Cars & Mobility |
| Driving | 3.19× | Cars & Mobility |
| Carcare | 3.58× | Cars & Mobility |
| RVs | 2.24× | Cars & Mobility |
| Engine | 2.44× | Cars & Mobility |
| SUVs | 2.14× | Cars & Mobility |
| Range Rover | 4.18× | Cars & Mobility |
| Hybrids | 2.49× | Cars & Mobility |
| Used Cars | 2.69× | Cars & Mobility |
| Porsche | 2.25× | Cars & Mobility |
| Motor vehicle | 1.64× | Cars & Mobility |
| Used car | 2.02× | Cars & Mobility |
| AutoScout24 | 1.62× | Cars & Mobility |
| Lamborghini | 2.77× | Cars & Mobility |
| Hyundai | 2.44× | Cars & Mobility |
| Automobile repair shop | 2.71× | Cars & Mobility |
| Vintage car | 3.34× | Cars & Mobility |
| Transport | 1.58× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.85 |
| Indulgence | JOY | 1.39 |
| Patriotism | CONSERVATISM | 1.18 |
| DIY Mentality | THRILL | 1.17 |
| Travelling | THRILL | 1.15 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 8.0% |
| Brazil | 7.3% |
See Land Rover audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Land Rover have in Germany?
Land Rover has an estimated audience of 3,504,165 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Land Rover fans?
35.6% of Land Rover fans are female, 64.4% are male, with an average age of 38.0 years.
Which brands do Land Rover fans like most?
Land Rover fans show strongest brand affinity for Range Rover (L405) (13.86×), Range Rover (L322) (13.69×), and Peugeot 408 (15.13×) over the country average.
Where do Land Rover fans live in Germany?
Land Rover fans in Germany are most concentrated in Nordrhein-Westfalen (reach 949,114), Bayern (reach 665,841), and Baden-Württemberg (reach 547,835). These three regions account for the largest share of the active audience.
What other brands do Land Rover fans also like?
Beyond Land Rover itself, the audience over-indexes on Range Rover (L322) (13.69×), Peugeot 408 (15.13×), Driving (3.19×), and Carcare (3.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Land Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.