Rascasse Audience Intelligence

Jaguar Cars Target Market in United States

A data profile of the people who buy, follow and care about Jaguar Cars in United States — modelled from more than twelve digital signal sources. Jaguar Cars has an estimated audience of 12,526,828 people in United States.

#15among Car manufacturer in United States#278among Brand in United States#110in Cars & Mobility

The average Jaguar Cars fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Land Rover, Maserati, Used Cars, with strongest over-indexing on Land Rover (7.2× the country average).

Demographically, the Jaguar Cars audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jaguar Cars fan in United States is more male, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Land Rover.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jaguar Cars profile in United States.

Audience size
12.5M
in United States
Gender
25.5%♀
74.5% male
Age
38.7
average years
Country rank
#2851
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jaguar Cars

25.5% are female, 74.5% are male, average age 38.7.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Jaguar Cars audience in United States
MetricValue
Female25.5%
Male74.5%
Average age38.7
Estimated audience size12,526,828
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Jaguar Cars audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4919%
50+21%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Jaguar Cars audience comes from United States.

Worldwide audience distribution share by country for Jaguar Cars
CountryShare
United States33.8%
China8.5%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jaguar Cars audience in United States is strongest.

Fig. 05

Top regions by affinity

Jaguar Cars customers by region in United States
#RegionReachAffinity×
01Arkansas~60K1.27×
02Texas~600K1.23×
03Nebraska~30K1.19×
04Georgia~200K1.16×
05Mississippi~50K1.14×
06Florida~400K1.13×
07Illinois~200K1.13×
08Indiana~100K1.12×
09Oklahoma~70K1.12×
10Louisiana~80K1.11×
11California~700K1.10×
12Alabama~90K1.10×
13Utah~60K1.09×
14Kansas~50K1.09×
15North Carolina~200K1.08×
16Arizona~100K1.07×
17Missouri~100K1.06×
18New Mexico~30K1.06×
19Tennessee~100K1.04×
20Washington~100K1.03×
21Idaho~30K1.03×
22Pennsylvania~200K1.02×
23New Jersey~100K1.02×
24Virginia~100K1.02×
25Kentucky~70K1.01×
26Iowa~50K0.99×
27Ohio~200K0.98×
28Michigan~100K0.98×
29Connecticut~60K0.98×
30Delaware~20K0.98×
31South Carolina~80K0.97×
32West Virginia~30K0.97×
33North Dakota~10K0.96×
34South Dakota~10K0.95×
35New York~300K0.94×
36Washington, District of Columbia~20K0.94×
37Maryland~90K0.93×
38Minnesota~80K0.93×
39Alaska~10K0.93×
40Colorado~80K0.92×
41Nevada~50K0.92×
42Massachusetts~100K0.90×
43Wisconsin~80K0.89×
44Oregon~60K0.87×
45Montana~10K0.87×
46Hawaii~20K0.86×
47New Hampshire~20K0.86×
48Vermont~9K0.86×
49Maine~20K0.84×
50Rhode Island~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Jaguar Cars, United States
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jaguar Cars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jaguar Cars audience
#·InterestCategoryAffinity×
01KoenigseggCars & Mobility11.56×
02MaseratiCars & Mobility8.06×
03Land RoverCars & Mobility7.20×
04Max VerstappenSports7.14×
05Manual transmissionCars & Mobility6.96×
06Rolls-Royce Motor CarsCars & Mobility6.87×
07Range RoverCars & Mobility6.69×
08Performance carCars & Mobility6.45×
09StuttgartTravel & Leisure6.39×
10CarcareCars & Mobility5.05×
11MinivansCars & Mobility4.80×
12MotoGPSports4.71×
13Used CarsCars & Mobility4.19×
14Las VegasTravel & Leisure3.10×
15Property finderHome & Garden2.85×
16SUVsCars & Mobility2.28×
17AutoZoneCars & Mobility2.04×
18Google MapsInternet & Social Media1.87×
19AutomobilesCars & Mobility1.58×
20Luxury goodsFashion & Accessoires1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jaguar Cars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jaguar Cars audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.18×
Risk AppetiteTHRILL1.86×
Quality AwarenessPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jaguar Cars audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.88×
ExtroversionTHRILL1.00×
SpiritualityBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jaguar Cars's target market in United States?

Jaguar Cars's target market in United States covers an estimated 12,526,828 people, concentrated in California and Texas.

02

What is the gender split and age of Jaguar Cars customers?

25.5% of the Jaguar Cars audience are female, 74.5% are male, with an average age of 38.7 years.

03

Which brands do Jaguar Cars fans like most?

Jaguar Cars fans show strongest brand affinity for Land Rover (7.2×), Maserati (8.06×), and Used Cars (4.19×) over the country average.

04

Where do Jaguar Cars fans live in United States?

Jaguar Cars fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Jaguar Cars fans also like?

Beyond Jaguar Cars itself, the audience over-indexes on Maserati (8.06×), Used Cars (4.19×), Las Vegas (3.1×), and Stuttgart (6.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Jaguar Cars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jaguar Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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