Range Rover Audience in United States

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Range Rover has an estimated audience of 7,233,119 people in United States. 28.5% are female, 71.5% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Used Cars, Land Rover, CarGurus, SUVs, O'Reilly Auto Parts.

The average Range Rover fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Used Cars, Land Rover, CarGurus, with strongest over-indexing on Used Cars (5.13× the country average). Demographically, the Range Rover audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Range Rover fans

Demographic split for Range Rover audience in United States
MetricValue
Female28.5%
Male71.5%
Average age39.0
Estimated audience size7,233,119

Audience persona

The typical Range Rover fan in United States is more male, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Used Cars.

Top regions in United States

Top regions ranked by reach for Range Rover in United States
RegionReachAffinity
California1,060,8531.33×
Texas911,0611.47×
Florida760,7241.55×
New York530,5541.31×
Georgia321,3351.44×
Illinois289,4891.2×
New Jersey282,1621.53×
Pennsylvania263,2531.08×
North Carolina246,6751.13×
Ohio204,8920.92×
Virginia202,1951.15×
Michigan188,4131×
Arizona182,7601.24×
Massachusetts180,7591.27×
Maryland158,4331.27×
Tennessee157,7351.09×
Washington153,1641.06×
Alabama130,2431.29×
Indiana127,5860.97×
Louisiana121,2521.3×
South Carolina115,3111.06×
Colorado110,5090.97×
Missouri103,4450.89×
Minnesota94,9130.92×
Connecticut92,7871.28×
Wisconsin81,5000.75×
Kentucky76,9050.85×
Nevada75,0291.07×
Oklahoma74,3560.93×
Oregon66,4600.8×
Mississippi65,7671.1×
Arkansas59,3541×
Utah58,0680.9×
Kansas45,9240.81×
Iowa45,4070.76×
New Mexico30,3690.84×
Nebraska30,0860.83×
Idaho27,0930.75×
Hawaii25,3380.81×
New Hampshire23,8300.84×
West Virginia23,6670.7×
Washington, District of Columbia23,1021.06×
Rhode Island22,7660.99×
Delaware21,6361.08×
Maine18,7260.72×
Montana12,0330.6×
South Dakota10,7140.64×
North Dakota10,4570.7×
Alaska9,2370.6×
Vermont7,6040.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Range Rover audience
BrandAffinityCategory
Used Cars5.13×Cars & Mobility
Land Rover7.38×Cars & Mobility
CarGurus3.07×Cars & Mobility
SUVs2.03×Cars & Mobility
O'Reilly Auto Parts2.97×Cars & Mobility
AutoZone1.84×Cars & Mobility
Auto maintenance3.89×Cars & Mobility
Manual transmission6.12×Cars & Mobility
Motor vehicle1.69×Cars & Mobility
Tesla Motors2.73×Cars & Mobility
Price1.65×Shopping
Jaguar Cars5.45×Cars & Mobility
Jaguar Land Rover10.2×Cars & Mobility
Car classification3.21×Cars & Mobility
Range Rover (L405)7.2×Cars & Mobility
Wheel1.93×Cars & Mobility
Eastern Time Zone1.63×Politics & Society
Road1.9×Travel & Leisure
General Motors2.39×Cars & Mobility
Audi Q58.17×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Range Rover audience
TraitClusterScore
Luxury OrientationPREMIUM2.79
Family OrientationCONSERVATISM2.51
Quality AwarenessPREMIUM1.97
Design AffinityPREMIUM1.93
LGBTQ+ IdentityOPEN1.82
Early Adopter MentalityPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Range Rover
CountryShare
United States13.9%
United Kingdom5.9%
Italy5.7%

See Range Rover audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Range Rover have in United States?

Range Rover has an estimated audience of 7,233,119 people in United States, concentrated in California and Texas.

What is the gender split and age of Range Rover fans?

28.5% of Range Rover fans are female, 71.5% are male, with an average age of 39.0 years.

Which brands do Range Rover fans like most?

Range Rover fans show strongest brand affinity for Used Cars (5.13×), Land Rover (7.38×), and CarGurus (3.07×) over the country average.

Where do Range Rover fans live in United States?

Range Rover fans in United States are most concentrated in California (reach 1,060,853), Texas (reach 911,061), and Florida (reach 760,724). These three regions account for the largest share of the active audience.

What other brands do Range Rover fans also like?

Beyond Range Rover itself, the audience over-indexes on Land Rover (7.38×), CarGurus (3.07×), SUVs (2.03×), and O'Reilly Auto Parts (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Range Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.