Rascasse Audience Intelligence

Range Rover Target Market in United States

A data profile of the people who buy, follow and care about Range Rover in United States — modelled from more than twelve digital signal sources. Range Rover has an estimated audience of 7,159,391 people in United States.

#28among Car manufacturer in United States#512among Brand in United States#196in Cars & Mobility

The average Range Rover fan in United States is 39.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used Cars, Land Rover, Jaguar Cars, with strongest over-indexing on Used Cars (5.13× the country average).

Demographically, the Range Rover audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Range Rover fan in United States is more male, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Range Rover profile in United States.

Audience size
7.2M
in United States
Gender
28.5%♀
71.5% male
Age
39.0
average years
Country rank
#4918
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Range Rover

28.5% are female, 71.5% are male, average age 39.0.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Range Rover audience in United States
MetricValue
Female28.5%
Male71.5%
Average age39.0
Estimated audience size7,159,391
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Range Rover audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Range Rover audience comes from United States.

Worldwide audience distribution share by country for Range Rover
CountryShare
United States13.4%
Italy6.2%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Range Rover audience in United States is strongest.

Fig. 05

Top regions by affinity

Range Rover customers by region in United States
#RegionReachAffinity×
01Florida~700K1.52×
02New Jersey~300K1.51×
03Georgia~300K1.39×
04Texas~900K1.38×
05Alabama~100K1.31×
06Louisiana~100K1.30×
07California~1M1.27×
08Maryland~200K1.27×
09Connecticut~90K1.27×
10New York~500K1.25×
11Massachusetts~200K1.24×
12Arizona~200K1.23×
13Mississippi~70K1.16×
14Illinois~300K1.15×
15Delaware~20K1.13×
16Virginia~200K1.11×
17North Carolina~200K1.10×
18Tennessee~200K1.09×
19Nevada~80K1.08×
20Washington, District of Columbia~20K1.07×
21Pennsylvania~300K1.06×
22South Carolina~100K1.06×
23Washington~100K1.02×
24Rhode Island~20K1.02×
25Arkansas~60K1.01×
26Michigan~200K0.97×
27Indiana~100K0.94×
28Colorado~100K0.94×
29Oklahoma~70K0.92×
30Minnesota~90K0.91×
31Ohio~200K0.90×
32Utah~60K0.89×
33Missouri~100K0.87×
34New Mexico~30K0.87×
35New Hampshire~20K0.86×
36Kentucky~80K0.85×
37Nebraska~30K0.85×
38Hawaii~30K0.83×
39Kansas~50K0.81×
40Oregon~70K0.80×
41Iowa~50K0.77×
42Idaho~30K0.77×
43North Dakota~10K0.77×
44West Virginia~30K0.76×
45Wisconsin~80K0.75×
46Maine~20K0.75×
47South Dakota~10K0.69×
48Alaska~10K0.67×
49Vermont~9K0.67×
50Montana~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Range Rover, United States
0.64×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Range Rover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Range Rover audience
#·InterestCategoryAffinity×
01Jaguar Land RoverCars & Mobility10.20×
02Land RoverCars & Mobility7.38×
03Range Rover (L405)Cars & Mobility7.20×
04Manual transmissionCars & Mobility6.12×
05Jaguar CarsCars & Mobility5.45×
06Used CarsCars & Mobility5.13×
07Rolls-Royce Motor CarsCars & Mobility4.78×
08Auto maintenanceCars & Mobility3.89×
09Car classificationCars & Mobility3.21×
10CarGurusCars & Mobility3.07×
11O'Reilly Auto PartsCars & Mobility2.97×
12Tesla MotorsCars & Mobility2.73×
13General MotorsCars & Mobility2.39×
14SUVsCars & Mobility2.03×
15WheelCars & Mobility1.93×
16RoadTravel & Leisure1.90×
17AutoZoneCars & Mobility1.84×
18Motor vehicleCars & Mobility1.69×
19PriceShopping1.65×
20Eastern Time ZonePolitics & Society1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Range Rover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Range Rover audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.87×
Luxury OrientationPREMIUM1.78×
Career OrientationPOWER1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Range Rover audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
ExtroversionTHRILL1.01×
Community OrientationOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Range Rover's target market in United States?

Range Rover's target market in United States covers an estimated 7,159,391 people, concentrated in California and Texas.

02

What is the gender split and age of Range Rover customers?

28.5% of the Range Rover audience are female, 71.5% are male, with an average age of 39.0 years.

03

Which brands do Range Rover fans like most?

Range Rover fans show strongest brand affinity for Used Cars (5.13×), Land Rover (7.38×), and Jaguar Cars (5.45×) over the country average.

04

Where do Range Rover fans live in United States?

Range Rover fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Range Rover fans also like?

Beyond Range Rover itself, the audience over-indexes on Land Rover (7.38×), Jaguar Cars (5.45×), CarGurus (3.07×), and SUVs (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

See Range Rover audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Range Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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