Range Rover Audience in Germany
Range Rover has an estimated audience of 2,675,561 people in Germany. 25.2% are female, 74.8% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Range Rover (L405), Engine, Used Cars, Carcare.
The average Range Rover fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Range Rover (L405), Engine, with strongest over-indexing on Peugeot 408 (20.75× the country average). Demographically, the Range Rover audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Range Rover fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 39.1 |
| Estimated audience size | 2,675,561 |
Audience persona
The typical Range Rover fan in Germany is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 743,604 | 1.27× |
| Bayern | 500,517 | 1.16× |
| Baden-Württemberg | 431,896 | 1.18× |
| Hessen | 277,388 | 1.36× |
| Niedersachsen | 276,048 | 1.06× |
| Rheinland-Pfalz | 136,587 | 1.02× |
| Berlin | 128,487 | 1.07× |
| Sachsen | 102,335 | 0.78× |
| Schleswig-Holstein | 97,637 | 1.02× |
| Hamburg | 87,585 | 1.45× |
| Brandenburg | 65,460 | 0.79× |
| Thüringen | 47,057 | 0.69× |
| Sachsen-Anhalt | 45,409 | 0.66× |
| Mecklenburg-Vorpommern | 35,473 | 0.69× |
| Saarland | 28,667 | 0.87× |
| Bremen | 21,114 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 20.75× | Cars & Mobility |
| Range Rover (L405) | 9.77× | Cars & Mobility |
| Engine | 3.13× | Cars & Mobility |
| Used Cars | 3.59× | Cars & Mobility |
| Carcare | 3.92× | Cars & Mobility |
| Marktplaats.nl | 12.16× | Shopping |
| Driving | 2.83× | Cars & Mobility |
| Bus | 3.44× | Cars & Mobility |
| Range Rover (L322) | 8.44× | Cars & Mobility |
| RVs | 2.12× | Cars & Mobility |
| SUVs | 2.07× | Cars & Mobility |
| Land Rover | 3.53× | Cars & Mobility |
| Motor vehicle | 1.63× | Cars & Mobility |
| Hybrids | 2.33× | Cars & Mobility |
| Adventure | 1.69× | Travel & Leisure |
| Motorcycle sport | 2.79× | Sports |
| Bicycle touring | 2.65× | Sports |
| Lamborghini | 2.79× | Cars & Mobility |
| Porsche | 2.1× | Cars & Mobility |
| Used car | 1.88× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.94 |
| Indulgence | JOY | 1.45 |
| Early Adopter Mentality | POWER | 1.23 |
| Sports Activity | POWER | 1.2 |
| DIY Mentality | THRILL | 1.19 |
| Patriotism | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
See Range Rover audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Range Rover have in Germany?
Range Rover has an estimated audience of 2,675,561 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Range Rover fans?
25.2% of Range Rover fans are female, 74.8% are male, with an average age of 39.1 years.
Which brands do Range Rover fans like most?
Range Rover fans show strongest brand affinity for Peugeot 408 (20.75×), Range Rover (L405) (9.77×), and Engine (3.13×) over the country average.
Where do Range Rover fans live in Germany?
Range Rover fans in Germany are most concentrated in Nordrhein-Westfalen (reach 743,604), Bayern (reach 500,517), and Baden-Württemberg (reach 431,896). These three regions account for the largest share of the active audience.
What other brands do Range Rover fans also like?
Beyond Range Rover itself, the audience over-indexes on Range Rover (L405) (9.77×), Engine (3.13×), Used Cars (3.59×), and Carcare (3.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Range Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.