Rascasse Audience Intelligence

Range Rover Target Market in Germany

A data profile of the people who buy, follow and care about Range Rover in Germany — modelled from more than twelve digital signal sources. Range Rover has an estimated audience of 2,684,372 people in Germany.

#26among Car manufacturer in Germany#297among Brand in Germany#123in Cars & Mobility

The average Range Rover fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peugeot 408, Range Rover (L405), Engine, with strongest over-indexing on Peugeot 408 (20.75× the country average).

Demographically, the Range Rover audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Range Rover fan in Germany is more male, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Peugeot 408.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Range Rover profile in Germany.

Audience size
2.7M
in Germany
Gender
25.2%♀
74.8% male
Age
39.1
average years
Country rank
#2430
Brand in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Range Rover

25.2% are female, 74.8% are male, average age 39.1.

Fig. 02

Gender split

25.2%
Female
74.8%
Male
Demographic split for Range Rover audience in Germany
MetricValue
Female25.2%
Male74.8%
Average age39.1
Estimated audience size2,684,372
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Range Rover audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4922%
50+20%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Range Rover audience comes from Germany.

Worldwide audience distribution share by country for Range Rover
CountryShare
United States13.4%
Italy6.2%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Range Rover audience in Germany is strongest.

Fig. 05

Top regions by affinity

Range Rover customers by region in Germany
#RegionReachAffinity×
01Hamburg~90K1.42×
02Hessen~300K1.35×
03Nordrhein-Westfalen~700K1.24×
04Baden-Württemberg~400K1.16×
05Bayern~500K1.14×
06Niedersachsen~300K1.05×
07Berlin~100K1.03×
08Schleswig-Holstein~100K1.03×
09Rheinland-Pfalz~100K1.02×
10Bremen~20K0.95×
11Saarland~30K0.92×
12Brandenburg~70K0.79×
13Sachsen~100K0.78×
14Mecklenburg-Vorpommern~40K0.73×
15Thüringen~50K0.71×
16Sachsen-Anhalt~50K0.69×
Fig. 06

Affinity by region

Affinity by region — Range Rover, Germany
0.69×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Range Rover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Range Rover audience
#·InterestCategoryAffinity×
01Peugeot 408Cars & Mobility20.75×
02Marktplaats.nlShopping12.16×
03Range Rover (L405)Cars & Mobility9.77×
04Range Rover (L322)Cars & Mobility8.44×
05CarcareCars & Mobility3.92×
06Used CarsCars & Mobility3.59×
07Land RoverCars & Mobility3.53×
08BusCars & Mobility3.44×
09EngineCars & Mobility3.13×
10DrivingCars & Mobility2.83×
11Motorcycle sportSports2.79×
12LamborghiniCars & Mobility2.79×
13Bicycle touringSports2.65×
14HybridsCars & Mobility2.33×
15RVsCars & Mobility2.12×
16PorscheCars & Mobility2.10×
17SUVsCars & Mobility2.07×
18Used carCars & Mobility1.88×
19AdventureTravel & Leisure1.69×
20Motor vehicleCars & Mobility1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Range Rover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Range Rover audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.47×
Luxury OrientationPREMIUM1.30×
Career OrientationPOWER1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Range Rover audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.56×
SpiritualityBALANCE0.62×
CreativityOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Range Rover's target market in Germany?

Range Rover's target market in Germany covers an estimated 2,684,372 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Range Rover customers?

25.2% of the Range Rover audience are female, 74.8% are male, with an average age of 39.1 years.

03

Which brands do Range Rover fans like most?

Range Rover fans show strongest brand affinity for Peugeot 408 (20.75×), Range Rover (L405) (9.77×), and Engine (3.13×) over the country average.

04

Where do Range Rover fans live in Germany?

Range Rover fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Range Rover fans also like?

Beyond Range Rover itself, the audience over-indexes on Range Rover (L405) (9.77×), Engine (3.13×), Used Cars (3.59×), and Carcare (3.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Germany

See Range Rover audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Range Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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