Marktplaats.nl Audience in Germany
Marktplaats.nl has an estimated audience of 184,141 people in Germany. 44.1% are female, 55.9% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Rheinland-Pfalz. Top brand affinities: Laura Dern, Bad Moms, Sam Neill, Little Miss Sunshine, Build-A-Bear Workshop.
The average Marktplaats.nl fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Rheinland-Pfalz. Top brand affinities include Laura Dern, Bad Moms, Sam Neill, with strongest over-indexing on Laura Dern (139.13× the country average). Demographically, the Marktplaats.nl audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace
Demographics of Marktplaats.nl fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 33.6 |
| Estimated audience size | 184,141 |
Audience persona
The typical Marktplaats.nl fan in Germany is more male, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Laura Dern.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 284,502 | 3.61× |
| Niedersachsen | 145,689 | 3.95× |
| Rheinland-Pfalz | 37,364 | 1.97× |
| Hessen | 29,012 | 1× |
| Bayern | 24,599 | 0.4× |
| Baden-Württemberg | 24,465 | 0.47× |
| Berlin | 10,385 | 0.61× |
| Schleswig-Holstein | 8,173 | 0.6× |
| Hamburg | 4,934 | 0.58× |
| Brandenburg | 4,741 | 0.4× |
| Sachsen | 4,574 | 0.25× |
| Sachsen-Anhalt | 3,876 | 0.39× |
| Mecklenburg-Vorpommern | 3,544 | 0.49× |
| Thüringen | 3,121 | 0.32× |
| Saarland | 2,019 | 0.43× |
| Bremen | 1,669 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laura Dern | 139.13× | Movies & TV |
| Bad Moms | 116.07× | Movies & TV |
| Sam Neill | 50.71× | Movies & TV |
| Little Miss Sunshine | 75.46× | Movies & TV |
| Build-A-Bear Workshop | 85.62× | Kids & Family |
| Miss USA | 145.28× | Fashion & Accessoires |
| Ross Antony | 17.6× | Movies & TV |
| Velozes e furiosos 5 | 163.31× | Movies & TV |
| Freaky Friday (2003 film) | 20× | Movies & TV |
| Doctor Strange (film) | 28.47× | Movies & TV |
| Man of Steel (film) | 38.95× | Movies & TV |
| Fiat 500 (2007) | 12.85× | Cars & Mobility |
| Condominio | 15.85× | Home & Garden |
| Giovanni Zarrella | 9.19× | Music & Radio |
| BMW X5 (F15) | 18.25× | Cars & Mobility |
| Stefano Zarrella | 17.6× | Movies & TV |
| Ford Mondeo | 23.49× | Cars & Mobility |
| Auto auction | 49.98× | Cars & Mobility |
| Brio (company) | 31.62× | Kids & Family |
| Fiat Ducato | 12.39× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.51 |
| Quality Awareness | PREMIUM | 1.46 |
| Convenience Orientation | PREMIUM | 1.41 |
| Urban Lifestyle | OPEN | 1.4 |
| Early Adopter Mentality | POWER | 1.36 |
| Price Sensitivity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 33.2% |
| Poland | 7.9% |
| Germany | 6.7% |
See Marktplaats.nl audiences in other countries
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Frequently asked questions
How many fans does Marktplaats.nl have in Germany?
Marktplaats.nl has an estimated audience of 184,141 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Marktplaats.nl fans?
44.1% of Marktplaats.nl fans are female, 55.9% are male, with an average age of 33.6 years.
Which brands do Marktplaats.nl fans like most?
Marktplaats.nl fans show strongest brand affinity for Laura Dern (139.13×), Bad Moms (116.07×), and Sam Neill (50.71×) over the country average.
Where do Marktplaats.nl fans live in Germany?
Marktplaats.nl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 284,502), Niedersachsen (reach 145,689), and Rheinland-Pfalz (reach 37,364). These three regions account for the largest share of the active audience.
What other brands do Marktplaats.nl fans also like?
Beyond Marktplaats.nl itself, the audience over-indexes on Bad Moms (116.07×), Sam Neill (50.71×), Little Miss Sunshine (75.46×), and Build-A-Bear Workshop (85.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marktplaats.nl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.