Marktplaats.nl Audience in Germany
A data profile of the people who buy, follow and care about Marktplaats.nl in Germany — modelled from more than twelve digital signal sources. Marktplaats.nl has an estimated audience of 478,205 people in Germany.
The average Marktplaats.nl fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Rheinland-Pfalz.
Top brand affinities include Laura Dern, Bad Moms, Sam Neill, with strongest over-indexing on Laura Dern (139.13× the country average).
Demographically, the Marktplaats.nl audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Marktplaats.nl fan in Germany is more male, around 33.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Laura Dern.
At a glance
The key figures that characterise the Marktplaats.nl profile in Germany.
Search interest · 12-month trend
Audience demographics of Marktplaats.nl
44.1% are female, 55.9% are male, average age 33.6.
Gender split
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 33.6 |
| Estimated audience size | 478,205 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Marktplaats.nl audience comes from Germany.
| Country | Share |
|---|---|
| Netherlands | 35.4% |
| Germany | 13.0% |
| Poland | 6.1% |
Geography
Where the Marktplaats.nl audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~100K | 3.88× | |
| 02 | Nordrhein-Westfalen | ~300K | 3.57× | |
| 03 | Rheinland-Pfalz | ~40K | 1.97× | |
| 04 | Hessen | ~30K | 0.94× | |
| 05 | Bremen | ~2K | 0.65× | |
| 06 | Berlin | ~10K | 0.63× | |
| 07 | Schleswig-Holstein | ~8K | 0.60× | |
| 08 | Hamburg | ~5K | 0.60× | |
| 09 | Saarland | ~3K | 0.58× | |
| 10 | Mecklenburg-Vorpommern | ~4K | 0.57× | |
| 11 | Baden-Württemberg | ~20K | 0.47× | |
| 12 | Brandenburg | ~5K | 0.46× | |
| 13 | Sachsen-Anhalt | ~5K | 0.46× | |
| 14 | Thüringen | ~4K | 0.44× | |
| 15 | Bayern | ~30K | 0.43× | |
| 16 | Sachsen | ~7K | 0.39× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Marktplaats.nl audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Velozes e furiosos 5 | Movies & TV | 163.31× | ||
| 02 | Miss USA | Fashion & Accessoires | 145.28× | ||
| 03 | Laura Dern | Movies & TV | 139.13× | ||
| 04 | Bad Moms | Movies & TV | 116.07× | ||
| 05 | Build-A-Bear Workshop | Kids & Family | 85.62× | ||
| 06 | Little Miss Sunshine | Movies & TV | 75.46× | ||
| 07 | Sam Neill | Movies & TV | 50.71× | ||
| 08 | Auto auction | Cars & Mobility | 49.98× | ||
| 09 | Man of Steel (film) | Movies & TV | 38.95× | ||
| 10 | Brio (company) | Kids & Family | 31.62× | ||
| 11 | Doctor Strange (film) | Movies & TV | 28.47× | ||
| 12 | Ford Mondeo | Cars & Mobility | 23.49× | ||
| 13 | Freaky Friday (2003 film) | Movies & TV | 20.00× | ||
| 14 | BMW X5 (F15) | Cars & Mobility | 18.25× | ||
| 15 | Ross Antony | Movies & TV | 17.60× | ||
| 16 | Stefano Zarrella | Movies & TV | 17.60× | ||
| 17 | Condominio | Home & Garden | 15.85× | ||
| 18 | Fiat 500 (2007) | Cars & Mobility | 12.85× | ||
| 19 | Fiat Ducato | Cars & Mobility | 12.39× | ||
| 20 | Giovanni Zarrella | Music & Radio | 9.19× |
Personality of the Marktplaats.nl audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.22× | |
| Risk Appetite | THRILL | 1.16× | |
| Family Orientation | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.62× | |
| Career Orientation | POWER | 0.73× | |
| Community Orientation | OPEN | 0.74× |
Frequently asked questions
How many fans does Marktplaats.nl have in Germany?
Marktplaats.nl has an estimated audience of 478,205 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Marktplaats.nl fans?
44.1% of Marktplaats.nl fans are female, 55.9% are male, with an average age of 33.6 years.
Which brands do Marktplaats.nl fans like most?
Marktplaats.nl fans show strongest brand affinity for Laura Dern (139.13×), Bad Moms (116.07×), and Sam Neill (50.71×) over the country average.
Where do Marktplaats.nl fans live in Germany?
Marktplaats.nl fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Niedersachsen (reach ~100K), and Rheinland-Pfalz (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Marktplaats.nl fans also like?
Beyond Marktplaats.nl itself, the audience over-indexes on Bad Moms (116.07×), Sam Neill (50.71×), Build-A-Bear Workshop (85.62×), and Little Miss Sunshine (75.46×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Marktplaats.nl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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