Ford Mondeo Audience in Germany
Ford Mondeo has an estimated audience of 246,939 people in Germany. 19.3% are female, 80.7% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Clemens Schick, Cadillac Escalade, Renegade, Ford S-Max, Ford EcoSport.
The average Ford Mondeo fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Clemens Schick, Cadillac Escalade, Renegade, with strongest over-indexing on Clemens Schick (103.46× the country average). Demographically, the Ford Mondeo audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Ford Mondeo fans
| Metric | Value |
|---|---|
| Female | 19.3% |
| Male | 80.7% |
| Average age | 38.7 |
| Estimated audience size | 246,939 |
Audience persona
The typical Ford Mondeo fan in Germany is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Clemens Schick.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,721 | 1.11× |
| Bayern | 37,819 | 0.95× |
| Baden-Württemberg | 32,488 | 0.96× |
| Niedersachsen | 26,767 | 1.12× |
| Hessen | 18,100 | 0.96× |
| Sachsen | 13,911 | 1.15× |
| Rheinland-Pfalz | 11,046 | 0.89× |
| Berlin | 8,999 | 0.82× |
| Brandenburg | 8,382 | 1.09× |
| Schleswig-Holstein | 8,315 | 0.94× |
| Sachsen-Anhalt | 7,783 | 1.22× |
| Thüringen | 6,059 | 0.96× |
| Hamburg | 5,668 | 1.02× |
| Mecklenburg-Vorpommern | 5,340 | 1.13× |
| Saarland | 2,603 | 0.86× |
| Bremen | 1,742 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clemens Schick | 103.46× | Movies & TV |
| Cadillac Escalade | 67.79× | Cars & Mobility |
| Renegade | 103.46× | Movies & TV |
| Ford S-Max | 58.04× | Cars & Mobility |
| Ford EcoSport | 35.77× | Cars & Mobility |
| Ford Kuga | 19.9× | Cars & Mobility |
| Lexus IS | 63.31× | Cars & Mobility |
| Ford C-Max | 47.59× | Cars & Mobility |
| AutoScout24 | 4.84× | Cars & Mobility |
| Mitsubishi Outlander | 25.76× | Cars & Mobility |
| Ford B-Max | 57.6× | Cars & Mobility |
| Ford Taurus | 64.29× | Cars & Mobility |
| Škoda Kodiaq | 10.61× | Cars & Mobility |
| Automobile safety | 19.16× | Cars & Mobility |
| Hyundai Tucson | 11.03× | Cars & Mobility |
| Ford Transit | 14.58× | Cars & Mobility |
| Used car | 4.46× | Cars & Mobility |
| Solar energy | 4.51× | Home & Garden |
| OUTDOOR ADVENTURE | 7.6× | Games |
| Hyundai Santa Fe | 16.18× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.94 |
| Family Orientation | CONSERVATISM | 1.41 |
| Patriotism | CONSERVATISM | 1.36 |
| Early Adopter Mentality | POWER | 1.21 |
| Career Orientation | POWER | 1.2 |
| Price Sensitivity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 14.0% |
| Germany | 7.6% |
| United Kingdom | 7.4% |
See Ford Mondeo audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Ford Mondeo have in Germany?
Ford Mondeo has an estimated audience of 246,939 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Mondeo fans?
19.3% of Ford Mondeo fans are female, 80.7% are male, with an average age of 38.7 years.
Which brands do Ford Mondeo fans like most?
Ford Mondeo fans show strongest brand affinity for Clemens Schick (103.46×), Cadillac Escalade (67.79×), and Renegade (103.46×) over the country average.
Where do Ford Mondeo fans live in Germany?
Ford Mondeo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,721), Bayern (reach 37,819), and Baden-Württemberg (reach 32,488). These three regions account for the largest share of the active audience.
What other brands do Ford Mondeo fans also like?
Beyond Ford Mondeo itself, the audience over-indexes on Cadillac Escalade (67.79×), Renegade (103.46×), Ford S-Max (58.04×), and Ford EcoSport (35.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Mondeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.