Rascasse Audience Intelligence

Mitsubishi Outlander Audience in Germany

A data profile of the people who buy, follow and care about Mitsubishi Outlander in Germany — modelled from more than twelve digital signal sources. Mitsubishi Outlander has an estimated audience of 509,037 people in Germany.

#170among Car Model in Germany#537in Cars & Mobility

The average Mitsubishi Outlander fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Caitriona Balfe, Sam Heughan, Rest area, with strongest over-indexing on Caitriona Balfe (35.69× the country average).

Demographically, the Mitsubishi Outlander audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mitsubishi Outlander fan in Germany is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Caitriona Balfe.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitsubishi Outlander profile in Germany.

Audience size
509K
in Germany
Gender
40.2%♀
59.8% male
Age
39.6
average years
Country rank
#11561
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mitsubishi Outlander fans

40.2% are female, 59.8% are male, average age 39.6.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Mitsubishi Outlander audience in Germany
MetricValue
Female40.2%
Male59.8%
Average age39.6
Estimated audience size509,037
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Mitsubishi Outlander audience in Germany
Age bracketShare%
16-1911%
20-2926%
30-3926%
40-4918%
50+18%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Mitsubishi Outlander audience comes from Germany.

Worldwide audience distribution share by country for Mitsubishi Outlander
CountryShare
United States16.6%
Brazil6.9%
Australia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitsubishi Outlander audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mitsubishi Outlander fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.46×
02Brandenburg~20K1.45×
03Sachsen~30K1.32×
04Sachsen-Anhalt~20K1.26×
05Thüringen~20K1.25×
06Baden-Württemberg~60K0.95×
07Hessen~40K0.95×
08Bayern~70K0.93×
09Rheinland-Pfalz~20K0.92×
10Schleswig-Holstein~20K0.92×
11Niedersachsen~40K0.88×
12Berlin~20K0.84×
13Hamburg~9K0.84×
14Nordrhein-Westfalen~90K0.81×
15Saarland~4K0.70×
16Bremen~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Mitsubishi Outlander, Germany
0.66×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitsubishi Outlander audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitsubishi Outlander audience
#·InterestCategoryAffinity×
01Rest areaHome & Garden36.12×
02Caitriona BalfeFashion & Accessoires35.69×
03Toyota Prius Plug-in HybridCars & Mobility35.61×
04AngiologyHealth31.25×
05Banya (sauna)Home & Garden26.96×
06KiltFashion & Accessoires26.40×
07Sam HeughanMovies & TV25.01×
08Diana GabaldonLiterature24.71×
09Zero-emissions vehicleCars & Mobility20.72×
10CaucasusPOI18.74×
11Suzuki JimnyCars & Mobility18.52×
12Alpen (food)Food & Beverages17.06×
13RefinancingBusiness & Career16.59×
14UzbekistanTravel & Leisure16.36×
15Cleaning agentHome & Garden7.20×
16Smart deviceTechnology & Electronics7.00×
17Battery electric vehicleCars & Mobility6.52×
18Fishing reelSports6.07×
19Digital TrendsTechnology & Electronics6.04×
20Netto Marken-DiscountShopping3.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitsubishi Outlander audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitsubishi Outlander audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.23×
Need for SecurityCONSERVATISM1.62×
IndividualismJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitsubishi Outlander audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL1.11×
Sports ActivityPOWER1.14×
ExtroversionTHRILL1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mitsubishi Outlander have in Germany?

Mitsubishi Outlander has an estimated audience of 509,037 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mitsubishi Outlander fans?

40.2% of Mitsubishi Outlander fans are female, 59.8% are male, with an average age of 39.6 years.

03

Which brands do Mitsubishi Outlander fans like most?

Mitsubishi Outlander fans show strongest brand affinity for Caitriona Balfe (35.69×), Sam Heughan (25.01×), and Rest area (36.12×) over the country average.

04

Where do Mitsubishi Outlander fans live in Germany?

Mitsubishi Outlander fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mitsubishi Outlander fans also like?

Beyond Mitsubishi Outlander itself, the audience over-indexes on Sam Heughan (25.01×), Rest area (36.12×), Suzuki Jimny (18.52×), and Uzbekistan (16.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mitsubishi Outlander audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mitsubishi Outlander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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