Mitsubishi Outlander Audience in Germany
Mitsubishi Outlander has an estimated audience of 482,921 people in Germany. 40.2% are female, 59.8% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sam Heughan, Rest area, Suzuki Jimny, Caitriona Balfe, Uzbekistan.
The average Mitsubishi Outlander fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sam Heughan, Rest area, Suzuki Jimny, with strongest over-indexing on Sam Heughan (25.01× the country average). Demographically, the Mitsubishi Outlander audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Mitsubishi Outlander fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 39.6 |
| Estimated audience size | 482,921 |
Audience persona
The typical Mitsubishi Outlander fan in Germany is more male, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Sam Heughan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,842 | 0.83× |
| Bayern | 73,818 | 0.95× |
| Baden-Württemberg | 64,238 | 0.97× |
| Niedersachsen | 41,744 | 0.89× |
| Hessen | 36,383 | 0.99× |
| Sachsen | 31,849 | 1.34× |
| Rheinland-Pfalz | 22,019 | 0.91× |
| Brandenburg | 21,891 | 1.46× |
| Berlin | 20,608 | 0.95× |
| Schleswig-Holstein | 15,707 | 0.91× |
| Sachsen-Anhalt | 15,525 | 1.24× |
| Thüringen | 14,803 | 1.2× |
| Mecklenburg-Vorpommern | 13,194 | 1.43× |
| Hamburg | 9,902 | 0.91× |
| Saarland | 2,491 | 0.42× |
| Bremen | 2,419 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sam Heughan | 25.01× | Movies & TV |
| Rest area | 36.12× | Home & Garden |
| Suzuki Jimny | 18.52× | Cars & Mobility |
| Caitriona Balfe | 35.69× | Fashion & Accessoires |
| Uzbekistan | 16.36× | Travel & Leisure |
| Alpen (food) | 17.06× | Food & Beverages |
| Netto Marken-Discount | 3.22× | Shopping |
| Smart device | 7× | Technology & Electronics |
| Zero-emissions vehicle | 20.72× | Cars & Mobility |
| Caucasus | 18.74× | |
| Banya (sauna) | 26.96× | Home & Garden |
| Toyota Prius Plug-in Hybrid | 35.61× | Cars & Mobility |
| Fishing reel | 6.07× | Sports |
| Diana Gabaldon | 24.71× | Literature |
| Kilt | 26.4× | Fashion & Accessoires |
| Harry Potter | 1.98× | Movies & TV |
| Digital Trends | 6.04× | Technology & Electronics |
| Refinancing | 16.59× | Business & Career |
| Angiology | 31.25× | Health |
| Battery electric vehicle | 6.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.63 |
| Need for Security | CONSERVATISM | 1.6 |
| Early Adopter Mentality | POWER | 1.56 |
| Quality Awareness | PREMIUM | 1.56 |
| Luxury Orientation | PREMIUM | 1.4 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Brazil | 7.1% |
| Australia | 5.8% |
See Mitsubishi Outlander audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Mitsubishi Outlander have in Germany?
Mitsubishi Outlander has an estimated audience of 482,921 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mitsubishi Outlander fans?
40.2% of Mitsubishi Outlander fans are female, 59.8% are male, with an average age of 39.6 years.
Which brands do Mitsubishi Outlander fans like most?
Mitsubishi Outlander fans show strongest brand affinity for Sam Heughan (25.01×), Rest area (36.12×), and Suzuki Jimny (18.52×) over the country average.
Where do Mitsubishi Outlander fans live in Germany?
Mitsubishi Outlander fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,842), Bayern (reach 73,818), and Baden-Württemberg (reach 64,238). These three regions account for the largest share of the active audience.
What other brands do Mitsubishi Outlander fans also like?
Beyond Mitsubishi Outlander itself, the audience over-indexes on Rest area (36.12×), Suzuki Jimny (18.52×), Caitriona Balfe (35.69×), and Uzbekistan (16.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mitsubishi Outlander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.