Rascasse Audience Intelligence

Zero-emissions vehicle Audience in Germany

A data profile of the people who buy, follow and care about Zero-emissions vehicle in Germany — modelled from more than twelve digital signal sources. Zero-emissions vehicle has an estimated audience of 362,452 people in Germany.

#5583among Topic in Germany#684in Cars & Mobility

The average Zero-emissions vehicle fan in Germany is 41.0 years old, more male, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include BMW i8, 5G, Telegram, with strongest over-indexing on BMW i8 (84.81× the country average).

Demographically, the Zero-emissions vehicle audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zero-emissions vehicle fan in Germany is more male, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for BMW i8.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zero-emissions vehicle profile in Germany.

Audience size
362K
in Germany
Gender
43.0%♀
57.0% male
Age
41.0
average years
Country rank
#15140
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zero-emissions vehicle fans

43.0% are female, 57.0% are male, average age 41.0.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Zero-emissions vehicle audience in Germany
MetricValue
Female43.0%
Male57.0%
Average age41.0
Estimated audience size362,452
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Zero-emissions vehicle audience in Germany
Age bracketShare%
16-1922%
20-2916%
30-3914%
40-4916%
50+32%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Zero-emissions vehicle audience comes from Germany.

Worldwide audience distribution share by country for Zero-emissions vehicle
CountryShare
United States20.0%
Germany16.2%
United Kingdom13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zero-emissions vehicle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zero-emissions vehicle fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K8.03×
02Thüringen~9K1.00×
03Bremen~3K0.99×
04Brandenburg~10K0.97×
05Sachsen-Anhalt~9K0.97×
06Saarland~4K0.97×
07Mecklenburg-Vorpommern~7K0.96×
08Hamburg~8K0.94×
09Schleswig-Holstein~10K0.92×
10Rheinland-Pfalz~20K0.88×
11Berlin~10K0.84×
12Niedersachsen~30K0.77×
13Hessen~20K0.76×
14Baden-Württemberg~40K0.71×
15Bayern~40K0.68×
16Nordrhein-Westfalen~50K0.61×
Fig. 06

Affinity by region

Affinity by region — Zero-emissions vehicle, Germany
0.61×1.00×8.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zero-emissions vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zero-emissions vehicle audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility84.81×
025GTechnology & Electronics61.65×
03Toyota PriusCars & Mobility41.01×
04Data visualizationTechnology & Electronics39.56×
05Same-sex marriageKids & Family33.25×
06BMW iCars & Mobility28.45×
07Scotland national football teamSports24.78×
08BMW i3Cars & Mobility24.73×
09Ramadan (calendar month)Politics & Society22.92×
10MechatronicsBusiness & Career21.88×
11Data scienceBusiness & Career20.62×
12RoboticsTechnology & Electronics19.64×
13TransgenderismPolitics & Society16.56×
14TelegramInternet & Social Media15.20×
15PaybackShopping14.97×
16Computer securityBusiness & Career14.73×
17Information securityBusiness & Career13.99×
18Renewable energyBusiness & Career9.74×
19Plug-in hybridCars & Mobility7.39×
20TagesschauMovies & TV3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zero-emissions vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zero-emissions vehicle audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.27×
Early Adopter MentalityPOWER2.74×
Career OrientationPOWER1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zero-emissions vehicle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
TraditionCONSERVATISM0.81×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zero-emissions vehicle have in Germany?

Zero-emissions vehicle has an estimated audience of 362,452 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Zero-emissions vehicle fans?

43.0% of Zero-emissions vehicle fans are female, 57.0% are male, with an average age of 41.0 years.

03

Which brands do Zero-emissions vehicle fans like most?

Zero-emissions vehicle fans show strongest brand affinity for BMW i8 (84.81×), 5G (61.65×), and Telegram (15.2×) over the country average.

04

Where do Zero-emissions vehicle fans live in Germany?

Zero-emissions vehicle fans in Germany are most concentrated in Sachsen (reach ~100K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Zero-emissions vehicle fans also like?

Beyond Zero-emissions vehicle itself, the audience over-indexes on 5G (61.65×), Telegram (15.2×), Payback (14.97×), and Computer security (14.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Zero-emissions vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zero-emissions vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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