Rascasse Audience Intelligence

Scotland national football team Audience in Germany

A data profile of the people who buy, follow and care about Scotland national football team in Germany — modelled from more than twelve digital signal sources. Scotland national football team has an estimated audience of 518,966 people in Germany.

#282among Soccer in Germany#162among Team in Germany#895in Sports

The average Scotland national football team fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Der Tagesspiegel, Home Alone (franchise), Santa Claus, with strongest over-indexing on Der Tagesspiegel (25.32× the country average).

Demographically, the Scotland national football team audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Spirituality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scotland national football team fan in Germany is more female, around 45.6 years old, with strong Spirituality tendencies and a notable affinity for Der Tagesspiegel.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scotland national football team profile in Germany.

Audience size
519K
in Germany
Gender
56.6%♀
43.4% male
Age
45.6
average years
Country rank
#11397
Team in Germany
Fig. 01

Search interest · 12-month trend

+844%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scotland national football team fans

56.6% are female, 43.4% are male, average age 45.6.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Scotland national football team audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age45.6
Estimated audience size518,966
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Scotland national football team audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4920%
50+39%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Scotland national football team audience comes from Germany.

Worldwide audience distribution share by country for Scotland national football team
CountryShare
United Kingdom32.1%
Germany24.1%
Japan12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scotland national football team audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scotland national football team fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K2.04×
02Hessen~60K1.53×
03Bremen~5K1.15×
04Hamburg~10K1.13×
05Bayern~90K1.12×
06Nordrhein-Westfalen~100K1.00×
07Saarland~6K0.95×
08Baden-Württemberg~70K0.94×
09Rheinland-Pfalz~20K0.92×
10Brandenburg~10K0.91×
11Sachsen-Anhalt~10K0.90×
12Thüringen~10K0.90×
13Mecklenburg-Vorpommern~9K0.90×
14Schleswig-Holstein~20K0.88×
15Sachsen~20K0.81×
16Niedersachsen~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Scotland national football team, Germany
0.76×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scotland national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scotland national football team audience
#·InterestCategoryAffinity×
01Home Alone (franchise)Movies & TV39.24×
02Christmas musicMusic & Radio36.93×
03Rosa ParksPolitics & Society36.35×
04Gautama BuddhaPolitics & Society35.19×
05Santa ClausKids & Family33.59×
06Christmas ornamentHome & Garden33.00×
07Christmas lightsHome & Garden31.98×
08Christmas treeKids & Family31.36×
09Christmas traditionsKids & Family30.46×
10Christmas decorationHome & Garden28.49×
11Christmas marketFood & Beverages28.26×
12Der TagesspiegelNews25.32×
13TelegramInternet & Social Media22.52×
14Angela MerkelPolitics & Society20.81×
15MemeInternet & Social Media20.75×
16Christmas EveKids & Family19.74×
17Die WeltNews14.87×
18Friedrich MerzPolitics & Society13.66×
19Spiegel OnlineNews10.98×
20WhatsAppInternet & Social Media7.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scotland national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scotland national football team audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE5.09×
SustainabilityBALANCE4.96×
Social Media UsageJOY3.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scotland national football team audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Luxury OrientationPREMIUM0.91×
Urban LifestyleOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scotland national football team have in Germany?

Scotland national football team has an estimated audience of 518,966 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Scotland national football team fans?

56.6% of Scotland national football team fans are female, 43.4% are male, with an average age of 45.6 years.

03

Which brands do Scotland national football team fans like most?

Scotland national football team fans show strongest brand affinity for Der Tagesspiegel (25.32×), Home Alone (franchise) (39.24×), and Santa Claus (33.59×) over the country average.

04

Where do Scotland national football team fans live in Germany?

Scotland national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Scotland national football team fans also like?

Beyond Scotland national football team itself, the audience over-indexes on Home Alone (franchise) (39.24×), Santa Claus (33.59×), Telegram (22.52×), and Christmas tree (31.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Scotland national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scotland national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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