Scotland national football team Audience in Germany
Scotland national football team has an estimated audience of 518,966 people in Germany. 56.6% are female, 43.4% are male, average age 45.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Der Tagesspiegel, Home Alone (franchise), Santa Claus, Telegram, Christmas tree.
The average Scotland national football team fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Der Tagesspiegel, Home Alone (franchise), Santa Claus, with strongest over-indexing on Der Tagesspiegel (25.32× the country average). Demographically, the Scotland national football team audience skews more female with an average age of 45.6, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Scotland national football team fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 45.6 |
| Estimated audience size | 518,966 |
Audience persona
The typical Scotland national football team fan in Germany is more female, around 45.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Der Tagesspiegel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,171 | 0.82× |
| Bayern | 81,795 | 0.98× |
| Hessen | 66,270 | 1.68× |
| Baden-Württemberg | 53,476 | 0.76× |
| Berlin | 43,766 | 1.89× |
| Niedersachsen | 31,627 | 0.63× |
| Rheinland-Pfalz | 20,397 | 0.78× |
| Schleswig-Holstein | 14,782 | 0.79× |
| Hamburg | 14,591 | 1.24× |
| Sachsen | 14,335 | 0.56× |
| Brandenburg | 13,680 | 0.85× |
| Sachsen-Anhalt | 9,840 | 0.73× |
| Bremen | 9,146 | 2.06× |
| Saarland | 7,169 | 1.12× |
| Mecklenburg-Vorpommern | 6,491 | 0.66× |
| Thüringen | 5,910 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Der Tagesspiegel | 25.32× | News |
| Home Alone (franchise) | 39.24× | Movies & TV |
| Santa Claus | 33.59× | Kids & Family |
| Telegram | 22.52× | Internet & Social Media |
| Christmas tree | 31.36× | Kids & Family |
| Christmas market | 28.26× | Food & Beverages |
| Spiegel Online | 10.98× | News |
| Christmas decoration | 28.49× | Home & Garden |
| Meme | 20.75× | Internet & Social Media |
| Christmas music | 36.93× | Music & Radio |
| Die Welt | 14.87× | News |
| Christmas Eve | 19.74× | Kids & Family |
| Friedrich Merz | 13.66× | Politics & Society |
| Christmas ornament | 33× | Home & Garden |
| Gautama Buddha | 35.19× | Politics & Society |
| Rosa Parks | 36.35× | Politics & Society |
| Angela Merkel | 20.81× | Politics & Society |
| 7.34× | Internet & Social Media | |
| Christmas lights | 31.98× | Home & Garden |
| Christmas traditions | 30.46× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.66 |
| Risk Appetite | THRILL | 1.74 |
| Early Adopter Mentality | POWER | 1.54 |
| Spirituality | BALANCE | 1.53 |
| Social Media Usage | JOY | 1.34 |
| Tradition | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 32.3% |
| Germany | 24.3% |
| Japan | 12.2% |
See Scotland national football team audiences in other countries
- Scotland national football team — United States
- Scotland national football team — United Kingdom
- Scotland national football team — France
- Scotland national football team — Italy
- Scotland national football team — Spain
- Scotland national football team — Brazil
- Scotland national football team — Japan
- Scotland national football team — South Korea
- Scotland national football team — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Scotland national football team have in Germany?
Scotland national football team has an estimated audience of 518,966 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scotland national football team fans?
56.6% of Scotland national football team fans are female, 43.4% are male, with an average age of 45.6 years.
Which brands do Scotland national football team fans like most?
Scotland national football team fans show strongest brand affinity for Der Tagesspiegel (25.32×), Home Alone (franchise) (39.24×), and Santa Claus (33.59×) over the country average.
Where do Scotland national football team fans live in Germany?
Scotland national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,171), Bayern (reach 81,795), and Hessen (reach 66,270). These three regions account for the largest share of the active audience.
What other brands do Scotland national football team fans also like?
Beyond Scotland national football team itself, the audience over-indexes on Home Alone (franchise) (39.24×), Santa Claus (33.59×), Telegram (22.52×), and Christmas tree (31.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scotland national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.