Christmas tree Audience in Germany
Christmas tree has an estimated audience of 2,631,339 people in Germany. 68.6% are female, 31.4% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Primark, Zadar, Made in Italy, Child development, C&A.
The average Christmas tree fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Primark, Zadar, Made in Italy, with strongest over-indexing on Primark (2.89× the country average). Demographically, the Christmas tree audience skews more female with an average age of 39.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Christmas tree fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 39.3 |
| Estimated audience size | 2,631,339 |
Audience persona
The typical Christmas tree fan in Germany is more female, around 39.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Primark.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 678,883 | 1.18× |
| Bayern | 452,443 | 1.07× |
| Baden-Württemberg | 405,412 | 1.13× |
| Niedersachsen | 269,963 | 1.06× |
| Hessen | 209,731 | 1.05× |
| Sachsen | 140,225 | 1.09× |
| Rheinland-Pfalz | 133,873 | 1.02× |
| Berlin | 119,158 | 1.01× |
| Brandenburg | 85,039 | 1.04× |
| Thüringen | 77,627 | 1.16× |
| Schleswig-Holstein | 76,555 | 0.81× |
| Sachsen-Anhalt | 75,856 | 1.11× |
| Hamburg | 56,484 | 0.95× |
| Mecklenburg-Vorpommern | 39,276 | 0.78× |
| Saarland | 24,406 | 0.76× |
| Bremen | 19,424 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Primark | 2.89× | Shopping |
| Zadar | 4.68× | Travel & Leisure |
| Made in Italy | 3.6× | Business & Career |
| Child development | 2.81× | Business & Career |
| C&A | 2.32× | Shopping |
| Christmas | 2.77× | Kids & Family |
| Home Design | 2.22× | Home & Garden |
| Toddler | 2.13× | Kids & Family |
| JYSK | 2.29× | Home & Garden |
| H&M | 1.54× | Shopping |
| Women's clothing | 1.54× | Fashion & Accessoires |
| Decoration | 2.38× | Home & Garden |
| Bonprix | 1.95× | Shopping |
| Deichmann | 1.57× | Shopping |
| Handicraft | 1.55× | Home & Garden |
| Home Decoration & Design | 2.61× | Home & Garden |
| Chair | 1.83× | Home & Garden |
| Architecture & Design | 1.86× | Business & Career |
| Home Interiors | 2.32× | Home & Garden |
| Crochet | 2.31× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.02 |
| Pet Ownership | JOY | 1.55 |
| Price Sensitivity | PREMIUM | 1.41 |
| Indulgence | JOY | 1.38 |
| Creativity | OPEN | 1.37 |
| Design Affinity | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.3% |
| United Kingdom | 9.6% |
| Germany | 3.4% |
See Christmas tree audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Christmas tree have in Germany?
Christmas tree has an estimated audience of 2,631,339 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas tree fans?
68.6% of Christmas tree fans are female, 31.4% are male, with an average age of 39.3 years.
Which brands do Christmas tree fans like most?
Christmas tree fans show strongest brand affinity for Primark (2.89×), Zadar (4.68×), and Made in Italy (3.6×) over the country average.
Where do Christmas tree fans live in Germany?
Christmas tree fans in Germany are most concentrated in Nordrhein-Westfalen (reach 678,883), Bayern (reach 452,443), and Baden-Württemberg (reach 405,412). These three regions account for the largest share of the active audience.
What other brands do Christmas tree fans also like?
Beyond Christmas tree itself, the audience over-indexes on Zadar (4.68×), Made in Italy (3.6×), Child development (2.81×), and C&A (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.