Home Decoration & Design Audience in Germany
Home Decoration & Design has an estimated audience of 4,780,980 people in Germany. 66.6% are female, 33.4% are male, average age 35.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Product design, Cachorro, Bank account, Wolverine (comics), Staycation.
The average Home Decoration & Design fan in Germany is 35.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Product design, Cachorro, Bank account, with strongest over-indexing on Product design (1.91× the country average). Demographically, the Home Decoration & Design audience skews more female with an average age of 35.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home Decoration & Design fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 35.0 |
| Estimated audience size | 4,780,980 |
Audience persona
The typical Home Decoration & Design fan in Germany is more female, around 35.0 years old, with strong DIY Mentality tendencies and a notable affinity for Product design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,724,083 | 2.24× |
| Baden-Württemberg | 1,485,135 | 2.28× |
| Nordrhein-Westfalen | 1,397,655 | 1.34× |
| Hessen | 885,804 | 2.43× |
| Thüringen | 347,035 | 2.85× |
| Brandenburg | 312,382 | 2.11× |
| Niedersachsen | 295,446 | 0.64× |
| Sachsen | 280,578 | 1.2× |
| Berlin | 197,678 | 0.92× |
| Hamburg | None× | |
| Bremen | None× | |
| Rheinland-Pfalz | None× | |
| Sachsen-Anhalt | None× | |
| Saarland | None× | |
| Mecklenburg-Vorpommern | None× | |
| Schleswig-Holstein | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 1.91× | Business & Career |
| Cachorro | 3.54× | Pets & Animals |
| Bank account | 1.85× | Business & Career |
| Wolverine (comics) | 3.1× | Literature |
| Staycation | 2.06× | Home & Garden |
| Heerhugowaard | 9.74× | Travel & Leisure |
| Celtic punk | 4.38× | Music & Radio |
| Ipekyol | 2× | Shopping |
| Gloria | 2.22× | Music & Radio |
| Indigenous Australian art | 2.65× | Arts & Culture |
| Janitor | 2.7× | Home & Garden |
| Information sensitivity | 2.22× | Technology & Electronics |
| Durban University of Technology | 2.07× | Business & Career |
| Cloppenburg | 1.83× | Travel & Leisure |
| Building insulation | 1.76× | Home & Garden |
| Jason Clarke (actor) | 1.91× | Movies & TV |
| Buddy – The Buddy Holly Story | 1.94× | Music & Radio |
| Kippah | 1.9× | Fashion & Accessoires |
| Liberace | 2.26× | Music & Radio |
| ESFP | 2.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.26 |
| Design Affinity | PREMIUM | 2.24 |
| Sustainability | BALANCE | 1.67 |
| Luxury Orientation | PREMIUM | 1.59 |
| Creativity | OPEN | 1.39 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| China | 9.6% |
| Germany | 7.2% |
See Home Decoration & Design audiences in other countries
- Home Decoration & Design — United States
- Home Decoration & Design — United Kingdom
- Home Decoration & Design — France
- Home Decoration & Design — Italy
- Home Decoration & Design — Spain
- Home Decoration & Design — Brazil
- Home Decoration & Design — Japan
- Home Decoration & Design — South Korea
- Home Decoration & Design — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home Decoration & Design have in Germany?
Home Decoration & Design has an estimated audience of 4,780,980 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Home Decoration & Design fans?
66.6% of Home Decoration & Design fans are female, 33.4% are male, with an average age of 35.0 years.
Which brands do Home Decoration & Design fans like most?
Home Decoration & Design fans show strongest brand affinity for Product design (1.91×), Cachorro (3.54×), and Bank account (1.85×) over the country average.
Where do Home Decoration & Design fans live in Germany?
Home Decoration & Design fans in Germany are most concentrated in Bayern (reach 1,724,083), Baden-Württemberg (reach 1,485,135), and Nordrhein-Westfalen (reach 1,397,655). These three regions account for the largest share of the active audience.
What other brands do Home Decoration & Design fans also like?
Beyond Home Decoration & Design itself, the audience over-indexes on Cachorro (3.54×), Bank account (1.85×), Wolverine (comics) (3.1×), and Staycation (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home Decoration & Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.