A data profile of the people who buy, follow and care about Home Decoration & Design in Spain — modelled from more than twelve digital signal sources. Home Decoration & Design has an estimated audience of 2,079,307 people in Spain.
Home Decoration & Design has an estimated audience of 2,079,307 people in Spain. 68.0% are female, 32.0% are male, average age 40.2. Top brand affinities: Modern architecture, Zara Home, Apartment, Renovation, Home improvement.
Top brand affinities include Modern architecture, Zara Home, Apartment, with strongest over-indexing on Modern architecture (5.71× the country average).
Demographically, the Home Decoration & Design audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Home Decoration & Design fan in Spain is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Home Decoration & Design profile in Spain.
68.0% are female, 32.0% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 40.2 |
| Estimated audience size | 2,079,307 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 17% |
of the worldwide Home Decoration & Design audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.2% |
| China | 9.6% |
| Germany | 7.2% |
The strongest cross-interests of the Home Decoration & Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 6.75× | ||
| 02 | Scandinavian design | Home & Garden | 6.53× | ||
| 03 | Modern architecture | Arts & Culture | 5.71× | ||
| 04 | Modern furniture | Home & Garden | 5.16× | ||
| 05 | Flower bouquet | Home & Garden | 4.76× | ||
| 06 | Household goods | Home & Garden | 4.52× | ||
| 07 | Zara Home | Home & Garden | 4.24× | ||
| 08 | Property finder | Home & Garden | 3.97× | ||
| 09 | Hair conditioner | Beauty & Wellness | 3.81× | ||
| 10 | Luxury real estate | Business & Career | 3.43× | ||
| 11 | Boho-chic | Fashion & Accessoires | 3.42× | ||
| 12 | Apartment | Business & Career | 3.41× | ||
| 13 | Renovation | Home & Garden | 3.26× | ||
| 14 | Livemusic | Music & Radio | 3.05× | ||
| 15 | Volunteering | Politics & Society | 2.98× | ||
| 16 | Real property | Home & Garden | 2.76× | ||
| 17 | Home improvement | Home & Garden | 2.25× | ||
| 18 | Aldi | Shopping | 1.81× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.70× | ||
| 20 | Personal finance | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.49× | |
| DIY Mentality | THRILL | 1.99× | |
| Travelling | THRILL | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.22× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Spirituality | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Home Decoration & Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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