Home Decoration & Design Audience in United States
Home Decoration & Design has an estimated audience of 12,683,755 people in United States. 69.0% are female, 31.0% are male, average age 35.3. Top brand affinities: Elsword, Historic site, Fairy godmother, Hipster, Governor of Michigan.
Top brand affinities include Elsword, Historic site, Fairy godmother, with strongest over-indexing on Elsword (108× the country average). Demographically, the Home Decoration & Design audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Home & Garden · Type: Topic
Demographics of Home Decoration & Design fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 35.3 |
| Estimated audience size | 12,683,755 |
Audience persona
The typical Home Decoration & Design fan in United States is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 108× | Games |
| Historic site | 4.99× | Arts & Culture |
| Fairy godmother | 8.5× | Literature |
| Hipster | 9.49× | Politics & Society |
| Governor of Michigan | 6.63× | Politics & Society |
| Vocal harmony | 4.03× | Music & Radio |
| Home equity | 1.73× | Home & Garden |
| Goop | 4.28× | Internet & Social Media |
| Staycation | 2.21× | Home & Garden |
| JDSU | 2.03× | Business & Career |
| Grinch | 2.52× | Movies & TV |
| Mathcore | 4.97× | Music & Radio |
| Cherish (group) | 6× | Music & Radio |
| Jesse Plemons | 1.89× | Movies & TV |
| headspace | 4.8× | Health |
| Wok | 3.32× | Food & Beverages |
| Hibachi | 3.95× | Food & Beverages |
| Home staging | 2.62× | Home & Garden |
| Nebraska Cornhuskers football | 1.72× | Sports |
| TV Fanatic | 4.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.67 |
| Luxury Orientation | PREMIUM | 2.07 |
| LGBTQ+ Identity | OPEN | 1.54 |
| DIY Mentality | THRILL | 1.53 |
| Pet Ownership | JOY | 1.29 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| China | 9.6% |
| Germany | 7.2% |
See Home Decoration & Design audiences in other countries
- Home Decoration & Design — Germany
- Home Decoration & Design — United Kingdom
- Home Decoration & Design — France
- Home Decoration & Design — Italy
- Home Decoration & Design — Spain
- Home Decoration & Design — Brazil
- Home Decoration & Design — Japan
- Home Decoration & Design — South Korea
- Home Decoration & Design — India
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home Decoration & Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.