Rascasse Audience Intelligence

Home Decoration & Design Audience in United States

A data profile of the people who buy, follow and care about Home Decoration & Design in United States — modelled from more than twelve digital signal sources. Home Decoration & Design has an estimated audience of 12,683,755 people in United States.

#1874among Topic in United States#202in Home & Garden

The average Home Decoration & Design fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include IKEA, Home improvement, Luxury goods, with strongest over-indexing on IKEA (3.96× the country average).

Demographically, the Home Decoration & Design audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home Decoration & Design fan in United States is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Decoration & Design profile in United States.

Audience size
12.7M
in United States
Gender
69.0%♀
31.0% male
Age
35.3
average years
Country rank
#2813
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Decoration & Design fans

69.0% are female, 31.0% are male, average age 35.3.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Home Decoration & Design audience in United States
MetricValue
Female69.0%
Male31.0%
Average age35.3
Estimated audience size12,683,755
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Home Decoration & Design audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3921%
40-4919%
50+10%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Home Decoration & Design audience comes from United States.

Worldwide audience distribution share by country for Home Decoration & Design
CountryShare
United States19.2%
China9.6%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Decoration & Design audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Decoration & Design fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~600K2.25×
02New Hampshire~50K1.08×
03Washington, District of Columbia~40K1.08×
04West Virginia~60K1.06×
05North Carolina~400K1.05×
06Iowa~100K1.04×
07Nebraska~70K1.04×
08Maine~50K1.04×
09New Mexico~70K1.03×
10Rhode Island~40K1.03×
11Delaware~40K1.03×
12Wyoming~20K1.03×
13Mississippi~100K1.02×
14North Dakota~30K1.02×
15Vermont~20K1.02×
16Louisiana~200K1.01×
17Connecticut~100K1.01×
18Kansas~100K1.01×
19Idaho~60K1.01×
20Hawaii~50K1.00×
21Montana~40K1.00×
22South Dakota~30K1.00×
23Alaska~30K1.00×
24Kentucky~200K0.99×
25Oklahoma~100K0.99×
26Arkansas~100K0.99×
27South Carolina~200K0.98×
28Wisconsin~200K0.98×
29Oregon~100K0.98×
30Nevada~100K0.98×
31Utah~100K0.98×
32Tennessee~200K0.97×
33Indiana~200K0.97×
34Missouri~200K0.97×
35Minnesota~200K0.97×
36Alabama~200K0.97×
37Maryland~200K0.96×
38Colorado~200K0.96×
39Arizona~200K0.95×
40Washington~200K0.95×
41Ohio~400K0.94×
42New Jersey~300K0.94×
43Virginia~300K0.94×
44Pennsylvania~400K0.93×
45Georgia~400K0.93×
46Illinois~400K0.92×
47Florida~800K0.90×
48New York~600K0.89×
49Texas~1M0.88×
50California~1M0.84×
Fig. 06

Affinity by region

Affinity by region — Home Decoration & Design, United States
0.84×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Decoration & Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Decoration & Design audience
#·InterestCategoryAffinity×
01FendiFashion & Accessoires5.41×
02PandoraFashion & Accessoires5.33×
03IKEAHome & Garden3.96×
04EtsyFashion & Accessoires2.86×
05Decorative artsArts & Culture2.84×
06Home improvementHome & Garden2.64×
07NordstromShopping2.64×
08RenovationHome & Garden2.36×
09HandbagsFashion & Accessoires2.33×
10VeganismFood & Beverages2.30×
11Luxury goodsFashion & Accessoires2.24×
12Beauty salonsBeauty & Wellness2.06×
13FurnitureHome & Garden2.02×
14WineFood & Beverages1.95×
15Alcoholic beveragesFood & Beverages1.85×
16RecipesFood & Beverages1.83×
17CoffeeFood & Beverages1.83×
18Android (operating system)Technology & Electronics1.81×
19CookingFood & Beverages1.77×
20CouponsShopping1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Decoration & Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Decoration & Design audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.34×
IndulgenceJOY2.08×
Luxury OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Decoration & Design audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.94×
TraditionCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Decoration & Design have in United States?

Home Decoration & Design has an estimated audience of 12,683,755 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home Decoration & Design fans?

69.0% of Home Decoration & Design fans are female, 31.0% are male, with an average age of 35.3 years.

03

Which brands do Home Decoration & Design fans like most?

Home Decoration & Design fans show strongest brand affinity for IKEA (3.96×), Home improvement (2.64×), and Luxury goods (2.24×) over the country average.

04

Where do Home Decoration & Design fans live in United States?

Home Decoration & Design fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Home Decoration & Design fans also like?

Beyond Home Decoration & Design itself, the audience over-indexes on Home improvement (2.64×), Luxury goods (2.24×), Cooking (1.77×), and Nordstrom (2.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Home Decoration & Design audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Decoration & Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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