Home Decoration & Design Audience in United States
Home Decoration & Design has an estimated audience of 12,683,755 people in United States. 69.0% are female, 31.0% are male, average age 35.3. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Jeep Grand Cherokee, Google Maps.
Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (108× the country average). Demographically, the Home Decoration & Design audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Home & Garden · Type: Topic
Demographics of Home Decoration & Design fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 35.3 |
| Estimated audience size | 12,683,755 |
Audience persona
The typical Home Decoration & Design fan in United States is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 108× | Cars & Mobility |
| Honda HR-V | 72× | Cars & Mobility |
| Pre-school playgroup | 84.94× | Kids & Family |
| Jeep Grand Cherokee | 18× | Cars & Mobility |
| Google Maps | 6.22× | Internet & Social Media |
| Indeed.com | 5.63× | Business & Career |
| Capital One | 5.19× | Business & Career |
| CarGurus | 6.89× | Cars & Mobility |
| Google News | 6.53× | News |
| Enterprise Rent-A-Car | 6.51× | Cars & Mobility |
| Autism Awareness | 9.49× | Health |
| Diabetes mellitus awareness | 6.66× | Health |
| Jean Paul Gaultier | 15.31× | Fashion & Accessoires |
| Kendra Scott | 8.37× | Fashion & Accessoires |
| Singer-songwriter | 3.2× | Music & Radio |
| Apple Store | 6.16× | Shopping |
| Microblogging | 6.75× | Technology & Electronics |
| DeviantArt | 5.33× | Internet & Social Media |
| ICloud | 6.83× | Technology & Electronics |
| Circle K | 4.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.67 |
| Luxury Orientation | PREMIUM | 2.07 |
| LGBTQ+ Identity | OPEN | 1.54 |
| DIY Mentality | THRILL | 1.53 |
| Pet Ownership | JOY | 1.29 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| China | 9.6% |
| Germany | 7.2% |
See Home Decoration & Design audiences in other countries
- Home Decoration & Design — Germany
- Home Decoration & Design — United Kingdom
- Home Decoration & Design — France
- Home Decoration & Design — Italy
- Home Decoration & Design — Spain
- Home Decoration & Design — Brazil
- Home Decoration & Design — Japan
- Home Decoration & Design — South Korea
- Home Decoration & Design — India
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home Decoration & Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.