Rascasse Audience Intelligence

Coffee Audience in United States

A data profile of the people who buy, follow and care about Coffee in United States — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 78,483,558 people in United States.

#121among Topic in United States#11in Food & Beverages

The average Coffee fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Nancy Mace, Google Drive, Savannah Guthrie, with strongest over-indexing on Nancy Mace (2.26× the country average).

Demographically, the Coffee audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coffee fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Nancy Mace.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee profile in United States.

Audience size
78.5M
in United States
Gender
61.4%♀
38.6% male
Age
40.8
average years
Country rank
#152
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffee fans

61.4% are female, 38.6% are male, average age 40.8.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Coffee audience in United States
MetricValue
Female61.4%
Male38.6%
Average age40.8
Estimated audience size78,483,558
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Coffee audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Coffee audience comes from United States.

Worldwide audience distribution share by country for Coffee
CountryShare
United States18.9%
Japan4.7%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee audience in United States is strongest.

Fig. 05

Top regions by affinity

Coffee fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~1M3.23×
02Washington, District of Columbia~700K2.83×
03New York~8.5M1.90×
04Washington~3M1.80×
05Oregon~1.5M1.68×
06California~14M1.61×
07Colorado~2M1.50×
08Vermont~200K1.36×
09Massachusetts~2M1.30×
10Montana~300K1.28×
11Alaska~200K1.25×
12Wyoming~100K1.18×
13Maine~300K1.17×
14Illinois~3M1.07×
15Utah~700K1.04×
16Nevada~800K1.01×
17Rhode Island~300K1.00×
18Idaho~400K0.97×
19New Mexico~400K0.97×
20Virginia~2M0.95×
21Minnesota~1M0.95×
22Texas~6.5M0.94×
23North Carolina~2M0.89×
24New Jersey~2M0.89×
25Arizona~1.5M0.87×
26Tennessee~1.5M0.83×
27Florida~4.5M0.82×
28Pennsylvania~2M0.82×
29New Hampshire~300K0.82×
30Wisconsin~1M0.81×
31Georgia~2M0.80×
32Maryland~1M0.77×
33Missouri~1M0.77×
34Connecticut~600K0.77×
35South Carolina~900K0.75×
36Louisiana~700K0.72×
37Michigan~1.5M0.71×
38Kansas~400K0.70×
39South Dakota~100K0.68×
40Ohio~1.5M0.64×
41Nebraska~200K0.63×
42Indiana~900K0.62×
43Iowa~400K0.62×
44Oklahoma~500K0.60×
45Kentucky~600K0.59×
46Arkansas~400K0.59×
47Delaware~100K0.57×
48Alabama~600K0.50×
49West Virginia~200K0.46×
50Mississippi~300K0.44×
Fig. 06

Affinity by region

Affinity by region — Coffee, United States
0.44×1.00×3.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires2.73×
02New-adult fictionLiterature2.42×
03Savannah GuthrieMovies & TV2.27×
04Bob Evans (musician)Music & Radio2.27×
05Nancy MacePolitics & Society2.26×
06AritziaFashion & Accessoires2.21×
07Purchase discountShopping2.18×
08LabCorpHealth2.13×
09Love's Travel Stops & Country StoresShopping2.06×
10Google CalendarInternet & Social Media2.00×
11JellyRollMusic & Radio1.98×
12Ana de ArmasMovies & TV1.94×
13Maltese (dog)Pets & Animals1.84×
14Home Decoration & DesignHome & Garden1.83×
15Unique GiftsShopping1.76×
16Google DriveTechnology & Electronics1.73×
17CoachFashion & Accessoires1.72×
18Google NewsNews1.65×
19Scooby-DooMovies & TV1.63×
20First-time home buyer grantHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.15×
Need for SecurityCONSERVATISM1.11×
Luxury OrientationPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.79×
Early Adopter MentalityPOWER0.81×
Urban LifestyleOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffee have in United States?

Coffee has an estimated audience of 78,483,558 people in United States, concentrated in California and New York.

02

What is the gender split and age of Coffee fans?

61.4% of Coffee fans are female, 38.6% are male, with an average age of 40.8 years.

03

Which brands do Coffee fans like most?

Coffee fans show strongest brand affinity for Nancy Mace (2.26×), Google Drive (1.73×), and Savannah Guthrie (2.27×) over the country average.

04

Where do Coffee fans live in United States?

Coffee fans in United States are most concentrated in California (reach ~14M), New York (reach ~8.5M), and Texas (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Coffee fans also like?

Beyond Coffee itself, the audience over-indexes on Google Drive (1.73×), Savannah Guthrie (2.27×), LabCorp (2.13×), and Scooby-Doo (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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