Coffee Audience in United States
Coffee has an estimated audience of 78,483,558 people in United States. 61.4% are female, 38.6% are male, average age 40.8. Top regions: California, New York, Texas. Top brand affinities: Google Drive, Yahoo!奇摩名人娛樂, Savannah Guthrie, LabCorp, Scooby-Doo.
The average Coffee fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Drive, Yahoo!奇摩名人娛樂, Savannah Guthrie, with strongest over-indexing on Google Drive (1.73× the country average). Demographically, the Coffee audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Coffee fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 40.8 |
| Estimated audience size | 78,483,558 |
Audience persona
The typical Coffee fan in United States is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Google Drive.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 15,083,375 | 1.75× |
| New York | 9,322,605 | 2.13× |
| Texas | 7,100,040 | 1.05× |
| Florida | 4,625,265 | 0.87× |
| Washington | 3,111,834 | 1.98× |
| Illinois | 2,983,004 | 1.14× |
| Pennsylvania | 2,302,282 | 0.87× |
| North Carolina | 2,106,137 | 0.89× |
| Massachusetts | 2,064,786 | 1.34× |
| Colorado | 2,014,319 | 1.63× |
| Georgia | 1,995,705 | 0.83× |
| Virginia | 1,957,433 | 1.02× |
| New Jersey | 1,795,052 | 0.9× |
| Ohio | 1,594,578 | 0.66× |
| Oregon | 1,578,414 | 1.75× |
| Michigan | 1,490,441 | 0.73× |
| Arizona | 1,291,509 | 0.81× |
| Tennessee | 1,267,495 | 0.81× |
| Minnesota | 1,165,823 | 1.04× |
| Maryland | 1,066,438 | 0.79× |
| Hawaii | 1,057,870 | 3.14× |
| Missouri | 1,000,231 | 0.79× |
| Wisconsin | 966,967 | 0.82× |
| Indiana | 905,474 | 0.63× |
| South Carolina | 870,690 | 0.74× |
| Nevada | 801,245 | 1.06× |
| Utah | 755,498 | 1.07× |
| Louisiana | 747,501 | 0.74× |
| Washington, District of Columbia | 730,509 | 3.1× |
| Connecticut | 615,151 | 0.78× |
| Kentucky | 580,648 | 0.59× |
| Oklahoma | 526,439 | 0.6× |
| Alabama | 470,769 | 0.43× |
| Kansas | 435,287 | 0.7× |
| Iowa | 395,648 | 0.61× |
| New Mexico | 374,410 | 0.95× |
| Idaho | 365,783 | 0.93× |
| Arkansas | 364,078 | 0.56× |
| Maine | 281,649 | 1× |
| Mississippi | 258,232 | 0.4× |
| Nebraska | 246,591 | 0.63× |
| New Hampshire | 240,395 | 0.78× |
| Rhode Island | 232,252 | 0.93× |
| Montana | 225,077 | 1.03× |
| Vermont | 179,995 | 1.31× |
| West Virginia | 147,164 | 0.4× |
| Alaska | 131,567 | 0.78× |
| Delaware | 112,524 | 0.52× |
| Wyoming | 106,979 | 0.92× |
| South Dakota | 101,496 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 1.73× | Technology & Electronics |
| Yahoo!奇摩名人娛樂 | 1.8× | Internet & Social Media |
| Savannah Guthrie | 2.27× | Movies & TV |
| LabCorp | 2.13× | Health |
| Scooby-Doo | 1.63× | Movies & TV |
| Google News | 1.65× | News |
| Aritzia | 2.21× | Fashion & Accessoires |
| Maltese (dog) | 1.84× | Pets & Animals |
| Google Calendar | 2× | Internet & Social Media |
| Ana de Armas | 1.94× | Movies & TV |
| Princess Polly | 2.73× | Fashion & Accessoires |
| Purchase discount | 2.18× | Shopping |
| Coach | 1.72× | Fashion & Accessoires |
| Bob Evans (musician) | 2.27× | Music & Radio |
| JellyRoll | 1.98× | Music & Radio |
| New-adult fiction | 2.42× | Literature |
| Home Decoration & Design | 1.83× | Home & Garden |
| Unique Gifts | 1.76× | Shopping |
| Jayne Mansfield | 2.62× | Fashion & Accessoires |
| First-time home buyer grant | 1.6× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.31 |
| Indulgence | JOY | 1.02 |
| Social Media Usage | JOY | 1.01 |
| Healthy Lifestyle | BALANCE | 0.99 |
| Price Sensitivity | PREMIUM | 0.99 |
| Sports Activity | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 4.8% |
| United Kingdom | 4.2% |
See Coffee audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Coffee have in United States?
Coffee has an estimated audience of 78,483,558 people in United States, concentrated in California and New York.
What is the gender split and age of Coffee fans?
61.4% of Coffee fans are female, 38.6% are male, with an average age of 40.8 years.
Which brands do Coffee fans like most?
Coffee fans show strongest brand affinity for Google Drive (1.73×), Yahoo!奇摩名人娛樂 (1.8×), and Savannah Guthrie (2.27×) over the country average.
Where do Coffee fans live in United States?
Coffee fans in United States are most concentrated in California (reach 15,083,375), New York (reach 9,322,605), and Texas (reach 7,100,040). These three regions account for the largest share of the active audience.
What other brands do Coffee fans also like?
Beyond Coffee itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.8×), Savannah Guthrie (2.27×), LabCorp (2.13×), and Scooby-Doo (1.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.