Coffee Audience in Italy
Coffee has an estimated audience of 16,807,536 people in Italy. 57.3% are female, 42.7% are male, average age 43.1. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Loyalty, Mocaccino, The Blue Lagoon (1980 film), Tower Bridge, Music of the Heart.
The average Coffee fan in Italy is 43.1 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Loyalty, Mocaccino, The Blue Lagoon (1980 film), with strongest over-indexing on Loyalty (1.63× the country average). Demographically, the Coffee audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Coffee fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 43.1 |
| Estimated audience size | 16,807,536 |
Audience persona
The typical Coffee fan in Italy is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Loyalty.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,490,706 | 0.5× |
| Lazio | 1,245,294 | 0.61× |
| Veneto | 1,218,307 | 0.92× |
| Tuscany | 1,034,255 | 0.93× |
| Sicilia | 1,001,245 | 0.69× |
| Trentino-Alto Adige/Südtirol | 834,638 | 9.65× |
| Emilia-Romagna | 526,118 | 0.38× |
| Piedmont | 488,108 | 0.39× |
| Campania | 471,414 | 0.25× |
| Liguria | 448,739 | 0.95× |
| Sardinia | 446,752 | 0.95× |
| Puglia | 401,586 | 0.35× |
| Friuli-Venezia Giulia | 313,013 | 0.99× |
| Calabria | 102,120 | 0.2× |
| Marche | 87,645 | 0.21× |
| Umbria | 82,275 | 0.3× |
| Abruzzo | 63,783 | 0.17× |
| Basilicata | 40,549 | 0.26× |
| Aosta Valley | 37,593 | 0.88× |
| Molise | 34,093 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loyalty | 1.63× | Business & Career |
| Mocaccino | 1.59× | Food & Beverages |
| The Blue Lagoon (1980 film) | 1.5× | Movies & TV |
| Tower Bridge | 1.62× | Travel & Leisure |
| Music of the Heart | 1.7× | Movies & TV |
| Ricette della Nonna | 1.56× | Food & Beverages |
| Cocktail sauce | 1.55× | Food & Beverages |
| Dolcidee.it | 1.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.12 |
| Extroversion | THRILL | 1.08 |
| Indulgence | JOY | 0.99 |
| Luxury Orientation | PREMIUM | 0.99 |
| Social Media Usage | JOY | 0.97 |
| Price Sensitivity | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 4.8% |
| United Kingdom | 4.2% |
See Coffee audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Coffee have in Italy?
Coffee has an estimated audience of 16,807,536 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Coffee fans?
57.3% of Coffee fans are female, 42.7% are male, with an average age of 43.1 years.
Which brands do Coffee fans like most?
Coffee fans show strongest brand affinity for Loyalty (1.63×), Mocaccino (1.59×), and The Blue Lagoon (1980 film) (1.5×) over the country average.
Where do Coffee fans live in Italy?
Coffee fans in Italy are most concentrated in Lombardy (reach 1,490,706), Lazio (reach 1,245,294), and Veneto (reach 1,218,307). These three regions account for the largest share of the active audience.
What other brands do Coffee fans also like?
Beyond Coffee itself, the audience over-indexes on Mocaccino (1.59×), The Blue Lagoon (1980 film) (1.5×), Tower Bridge (1.62×), and Music of the Heart (1.7×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.