Coffee Audience in Spain
Coffee has an estimated audience of 9,511,544 people in Spain. 61.6% are female, 38.4% are male, average age 45.4. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Ana de Armas, JYSK, Kitchen utensil, Zara Kids, Google Calendar.
The average Coffee fan in Spain is 45.4 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Ana de Armas, JYSK, Kitchen utensil, with strongest over-indexing on Ana de Armas (1.79× the country average). Demographically, the Coffee audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Coffee fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 45.4 |
| Estimated audience size | 9,511,544 |
Audience persona
The typical Coffee fan in Spain is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Ana de Armas.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,733,979 | 2.17× |
| Andalusia | 2,354,294 | 1.26× |
| Community of Madrid | 1,888,724 | 1.18× |
| Comunidad Valenciana | 1,336,600 | 1.25× |
| Canary Islands | 779,393 | 1.64× |
| Balearic Islands | 662,233 | 2.48× |
| Galicia | 311,374 | 0.7× |
| Basque Autonomous Country | 308,647 | 0.87× |
| Castile and León | 251,925 | 0.61× |
| Castilla-La Mancha | 193,677 | 0.5× |
| Region of Murcia | 193,016 | 0.59× |
| Principality of Asturias | 175,671 | 0.78× |
| Aragon | 153,209 | 0.61× |
| Extremadura | 91,095 | 0.44× |
| Cantabria | 82,257 | 0.69× |
| Navarre | 71,477 | 0.6× |
| La Rioja | 38,682 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ana de Armas | 1.79× | Movies & TV |
| JYSK | 1.68× | Home & Garden |
| Kitchen utensil | 1.76× | Home & Garden |
| Zara Kids | 1.55× | Fashion & Accessoires |
| Google Calendar | 1.62× | Internet & Social Media |
| Nightwear | 1.51× | Fashion & Accessoires |
| Household goods | 1.8× | Home & Garden |
| Spring cleaning | 1.75× | Home & Garden |
| Fred. Olsen & Co. | 1.65× | Cars & Mobility |
| Cercanías | 1.54× | Cars & Mobility |
| Spot reduction | 1.51× | Health |
| Coffea | 1.53× | Food & Beverages |
| Commercial cleaning | 1.62× | Business & Career |
| Coffee cup | 2.29× | Home & Garden |
| Manolo García | 1.57× | Music & Radio |
| Longchamp | 1.52× | Fashion & Accessoires |
| The Residents | 1.84× | Music & Radio |
| Hugh Grant | 1.59× | Movies & TV |
| Coffee lovers | 2.26× | Food & Beverages |
| Arabic coffee | 1.7× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.11 |
| Community Orientation | OPEN | 1.08 |
| Need for Security | CONSERVATISM | 1.05 |
| Family Orientation | CONSERVATISM | 0.99 |
| Travelling | THRILL | 0.95 |
| Indulgence | JOY | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 4.8% |
| United Kingdom | 4.2% |
See Coffee audiences in other countries
More Food & Beverages audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Coffee have in Spain?
Coffee has an estimated audience of 9,511,544 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Coffee fans?
61.6% of Coffee fans are female, 38.4% are male, with an average age of 45.4 years.
Which brands do Coffee fans like most?
Coffee fans show strongest brand affinity for Ana de Armas (1.79×), JYSK (1.68×), and Kitchen utensil (1.76×) over the country average.
Where do Coffee fans live in Spain?
Coffee fans in Spain are most concentrated in Catalonia (reach 3,733,979), Andalusia (reach 2,354,294), and Community of Madrid (reach 1,888,724). These three regions account for the largest share of the active audience.
What other brands do Coffee fans also like?
Beyond Coffee itself, the audience over-indexes on JYSK (1.68×), Kitchen utensil (1.76×), Zara Kids (1.55×), and Google Calendar (1.62×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.