Coffee Audience in France
Coffee has an estimated audience of 9,672,693 people in France. 56.8% are female, 43.2% are male, average age 43.5. Top regions: Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities: La Centrale, Carrefour Express, vertbaudet, King Jouet, Gala.
The average Coffee fan in France is 43.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities include La Centrale, Carrefour Express, vertbaudet, with strongest over-indexing on La Centrale (1.52× the country average). Demographically, the Coffee audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Coffee fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 43.5 |
| Estimated audience size | 9,672,693 |
Audience persona
The typical Coffee fan in France is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for La Centrale.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 4,206,852 | 2.43× |
| Provence-Alpes-Côte d'Azur | 1,497,452 | 2.09× |
| Auvergne-Rhône-Alpes | 1,270,729 | 1.12× |
| Grand Est | 877,995 | 1.12× |
| Nouvelle-Aquitaine | 717,827 | 0.84× |
| Occitanie | 645,332 | 0.77× |
| Hauts-de-France | 604,168 | 0.71× |
| Normandy | 368,170 | 0.78× |
| Bourgogne-Franche-Comté | 265,563 | 0.68× |
| Brittany | 262,752 | 0.56× |
| Pays de la Loire | 246,413 | 0.46× |
| Centre-Val de Loire | 200,546 | 0.55× |
| Corsica | 42,939 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Centrale | 1.52× | Cars & Mobility |
| Carrefour Express | 1.8× | Shopping |
| vertbaudet | 1.89× | Fashion & Accessoires |
| King Jouet | 1.74× | Shopping |
| Gala | 1.76× | News |
| Decoration | 1.85× | Home & Garden |
| Coffeehouses | 1.56× | Food & Beverages |
| Pâtisserie | 1.53× | Food & Beverages |
| Groovy (programming language) | 1.66× | Technology & Electronics |
| Foodie | 1.69× | Food & Beverages |
| Local food | 1.69× | Food & Beverages |
| Home Design | 1.72× | Home & Garden |
| Mireille Mathieu | 1.52× | Music & Radio |
| Diners | 1.59× | Food & Beverages |
| Kitchenware | 1.61× | Home & Garden |
| Maisons du Monde | 1.52× | Home & Garden |
| Petit Bateau | 1.71× | Fashion & Accessoires |
| Nespresso | 1.76× | Food & Beverages |
| Garden centre | 1.71× | Home & Garden |
| Living room | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.41 |
| Extroversion | THRILL | 1.26 |
| Patriotism | CONSERVATISM | 1.07 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Social Media Usage | JOY | 1.03 |
| Price Sensitivity | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 4.8% |
| United Kingdom | 4.2% |
See Coffee audiences in other countries
More Food & Beverages audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Coffee have in France?
Coffee has an estimated audience of 9,672,693 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
What is the gender split and age of Coffee fans?
56.8% of Coffee fans are female, 43.2% are male, with an average age of 43.5 years.
Which brands do Coffee fans like most?
Coffee fans show strongest brand affinity for La Centrale (1.52×), Carrefour Express (1.8×), and vertbaudet (1.89×) over the country average.
Where do Coffee fans live in France?
Coffee fans in France are most concentrated in Île-de-France (reach 4,206,852), Provence-Alpes-Côte d'Azur (reach 1,497,452), and Auvergne-Rhône-Alpes (reach 1,270,729). These three regions account for the largest share of the active audience.
What other brands do Coffee fans also like?
Beyond Coffee itself, the audience over-indexes on Carrefour Express (1.8×), vertbaudet (1.89×), King Jouet (1.74×), and Gala (1.76×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.