A data profile of the people who buy, follow and care about Coffee in Canada — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 8,718,260 people in Canada.
The average Coffee fan in Canada is 41.4 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include 7 Jours, Salut, Bonjour!, Circulaire, with strongest over-indexing on 7 Jours (1.62× the country average).
Demographically, the Coffee audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 10 regions tracked by Rascasse.
The typical Coffee fan in Canada is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for 7 Jours.
The key figures that characterise the Coffee profile in Canada.
59.2% are female, 40.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 41.4 |
| Estimated audience size | 8,718,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Coffee audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.7% |
| United Kingdom | 4.2% |
Where the Coffee audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~3.5M | 2.64× | |
| 02 | Ontario | ~6M | 1.59× | |
| 03 | Alberta | ~1.5M | 1.23× | |
| 04 | Quebec | ~2M | 1.05× | |
| 05 | Nova Scotia | ~200K | 0.80× | |
| 06 | Manitoba | ~200K | 0.67× | |
| 07 | Prince Edward Island | ~20K | 0.58× | |
| 08 | Saskatchewan | ~200K | 0.55× | |
| 09 | New Brunswick | ~100K | 0.54× | |
| 10 | Newfoundland and Labrador | ~60K | 0.45× |
The strongest cross-interests of the Coffee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 7 Jours | Music & Radio | 1.62× | ||
| 02 | Sévigny | Travel & Leisure | 1.60× | ||
| 03 | Circulaire | Business & Career | 1.54× | ||
| 04 | Trois fois par jour | Food & Beverages | 1.54× | ||
| 05 | Teavana | Food & Beverages | 1.52× | ||
| 06 | Seattle's Best Coffee | Food & Beverages | 1.52× | ||
| 07 | Salut, Bonjour! | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Travelling | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.85× | |
| Convenience Orientation | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Coffee has an estimated audience of 8,718,260 people in Canada, concentrated in Ontario and British Columbia.
59.2% of Coffee fans are female, 40.8% are male, with an average age of 41.4 years.
Coffee fans show strongest brand affinity for 7 Jours (1.62×), Salut, Bonjour! (1.51×), and Circulaire (1.54×) over the country average.
Coffee fans in Canada are most concentrated in Ontario (reach ~6M), British Columbia (reach ~3.5M), and Quebec (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Coffee itself, the audience over-indexes on Salut, Bonjour! (1.51×), Circulaire (1.54×), Trois fois par jour (1.54×), and Sévigny (1.6×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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