Coffee Audience in Canada
Coffee has an estimated audience of 8,718,260 people in Canada. 59.2% are female, 40.8% are male, average age 41.4. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Salut, Bonjour!, 7 Jours, Circulaire, Trois fois par jour, Sévigny.
The average Coffee fan in Canada is 41.4 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Salut, Bonjour!, 7 Jours, Circulaire, with strongest over-indexing on Salut, Bonjour! (1.51× the country average). Demographically, the Coffee audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Coffee fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 41.4 |
| Estimated audience size | 8,718,260 |
Audience persona
The typical Coffee fan in Canada is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Salut, Bonjour!.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,813,602 | 1.59× |
| British Columbia | 3,442,080 | 2.64× |
| Quebec | 2,181,425 | 1.05× |
| Alberta | 1,328,515 | 1.23× |
| Manitoba | 217,953 | 0.67× |
| Nova Scotia | 207,838 | 0.8× |
| Saskatchewan | 152,793 | 0.55× |
| New Brunswick | 108,487 | 0.54× |
| Newfoundland and Labrador | 59,959 | 0.45× |
| Prince Edward Island | 24,852 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Salut, Bonjour! | 1.51× | Movies & TV |
| 7 Jours | 1.62× | Music & Radio |
| Circulaire | 1.54× | Business & Career |
| Trois fois par jour | 1.54× | Food & Beverages |
| Sévigny | 1.6× | Travel & Leisure |
| Teavana | 1.52× | Food & Beverages |
| Seattle's Best Coffee | 1.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.23 |
| Early Adopter Mentality | POWER | 1.15 |
| Travelling | THRILL | 1.07 |
| Urban Lifestyle | OPEN | 1.04 |
| Career Orientation | POWER | 1.04 |
| Individualism | JOY | 1.0 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.7% |
| United Kingdom | 4.2% |
See Coffee audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Coffee have in Canada?
Coffee has an estimated audience of 8,718,260 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Coffee fans?
59.2% of Coffee fans are female, 40.8% are male, with an average age of 41.4 years.
Which brands do Coffee fans like most?
Coffee fans show strongest brand affinity for Salut, Bonjour! (1.51×), 7 Jours (1.62×), and Circulaire (1.54×) over the country average.
Where do Coffee fans live in Canada?
Coffee fans in Canada are most concentrated in Ontario (reach 5,813,602), British Columbia (reach 3,442,080), and Quebec (reach 2,181,425). These three regions account for the largest share of the active audience.
What other brands do Coffee fans also like?
Beyond Coffee itself, the audience over-indexes on 7 Jours (1.62×), Circulaire (1.54×), Trois fois par jour (1.54×), and Sévigny (1.6×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.