Rascasse Audience Intelligence

Coffee Audience in Brazil

A data profile of the people who buy, follow and care about Coffee in Brazil — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 16,684,039 people in Brazil.

#146among Topic in Brazil#19in Food & Beverages

The average Coffee fan in Brazil is 41.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee profile in Brazil.

Audience size
16.7M
in Brazil
Gender
65.8%♀
34.2% male
Age
41.2
average years
Country rank
#222
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffee fans

65.8% are female, 34.2% are male, average age 41.2.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Coffee audience in Brazil
MetricValue
Female65.8%
Male34.2%
Average age41.2
Estimated audience size16,684,039
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Coffee audience in Brazil
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Coffee audience comes from Brazil.

Worldwide audience distribution share by country for Coffee
CountryShare
United States18.9%
Japan4.7%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Coffee fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~400K1.28×
02Alagoas~300K1.20×
03São Paulo~5M1.18×
04Santa Catarina~900K1.16×
05Paraíba~400K1.15×
06Bahia~1M1.07×
07Mato Grosso do Sul~300K1.07×
08Pernambuco~800K1.06×
09Ceará~800K1.06×
10Maranhão~400K1.05×
11Rio Grande do Norte~300K1.02×
12Paraná~1M1.01×
13Sergipe~200K1.01×
14Rio de Janeiro~1.5M1.00×
15Pará~500K0.98×
16Roraima~50K0.98×
17Espírito Santo~300K0.97×
18Amapá~60K0.97×
19Rio Grande do Sul~900K0.95×
20Piauí~200K0.92×
21Amazonas~300K0.91×
22Acre~50K0.88×
23Goiás~600K0.86×
24Minas Gerais~1.5M0.85×
25Rondônia~100K0.83×
26Mato Grosso~300K0.81×
27Tocantins~90K0.80×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Brazil

See Coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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