A data profile of the people who buy, follow and care about Petit Bateau in France — modelled from more than twelve digital signal sources. Petit Bateau has an estimated audience of 4,079,852 people in France.
The average Petit Bateau fan in France is 38.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Yves Rocher (company), vertbaudet, sandro, with strongest over-indexing on Yves Rocher (company) (3.96× the country average).
Demographically, the Petit Bateau audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Petit Bateau fan in France is more female, around 38.3 years old, with strong Individualism tendencies and a notable affinity for Yves Rocher (company).
The key figures that characterise the Petit Bateau profile in France.
75.5% are female, 24.5% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 38.3 |
| Estimated audience size | 4,079,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 18% |
Where the Petit Bateau audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.33× | |
| 02 | Brittany | ~200K | 1.22× | |
| 03 | Nouvelle-Aquitaine | ~400K | 1.16× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.14× | |
| 05 | Provence-Alpes-Côte d'Azur | ~300K | 1.05× | |
| 06 | Normandy | ~200K | 1.03× | |
| 07 | Pays de la Loire | ~200K | 1.02× | |
| 08 | Occitanie | ~300K | 0.99× | |
| 09 | Corsica | ~20K | 0.89× | |
| 10 | Grand Est | ~300K | 0.87× | |
| 11 | Centre-Val de Loire | ~100K | 0.85× | |
| 12 | Bourgogne-Franche-Comté | ~100K | 0.74× | |
| 13 | Hauts-de-France | ~300K | 0.73× |
The strongest cross-interests of the Petit Bateau audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jacadi Paris | Kids & Family | 7.45× | ||
| 02 | Smallable | Beauty & Wellness | 5.17× | ||
| 03 | Bobbies | Fashion & Accessoires | 4.74× | ||
| 04 | sandro | Fashion & Accessoires | 4.30× | ||
| 05 | vertbaudet | Fashion & Accessoires | 4.11× | ||
| 06 | Yves Rocher (company) | Beauty & Wellness | 3.96× | ||
| 07 | Child development | Business & Career | 3.38× | ||
| 08 | Pimkie | Shopping | 3.32× | ||
| 09 | Grandparent | Kids & Family | 2.40× | ||
| 10 | Promod | Fashion & Accessoires | 2.25× | ||
| 11 | Deco | Home & Garden | 2.11× | ||
| 12 | Primark | Shopping | 1.89× | ||
| 13 | Carrefour City | Shopping | 1.77× | ||
| 14 | La Redoute | Shopping | 1.74× | ||
| 15 | Sephora | Shopping | 1.74× | ||
| 16 | Brico Dépôt | Shopping | 1.67× | ||
| 17 | IKEA | Home & Garden | 1.56× | ||
| 18 | Lidl | Shopping | 1.55× | ||
| 19 | Etam | Fashion & Accessoires | 1.54× | ||
| 20 | Intermarché | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.49× | |
| Design Affinity | PREMIUM | 1.36× | |
| Creativity | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.72× | |
| Early Adopter Mentality | POWER | 0.79× |
Petit Bateau's target market in France covers an estimated 4,079,852 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
75.5% of the Petit Bateau audience are female, 24.5% are male, with an average age of 38.3 years.
Petit Bateau fans show strongest brand affinity for Yves Rocher (company) (3.96×), vertbaudet (4.11×), and sandro (4.3×) over the country average.
Petit Bateau fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Petit Bateau itself, the audience over-indexes on vertbaudet (4.11×), sandro (4.3×), Brico Dépôt (1.67×), and Smallable (5.17×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Petit Bateau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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