A data profile of the people who buy, follow and care about Grandparent in France — modelled from more than twelve digital signal sources. Grandparent has an estimated audience of 5,074,759 people in France.
Grandparent has an estimated audience of 5,074,759 people in France. 75.9% are female, 24.1% are male, average age 46.3. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Breast Cancer awareness.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (323.95× the country average).
Demographically, the Grandparent audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Grandparent fan in France is more female, around 46.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Grandparent profile in France.
75.9% are female, 24.1% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 46.3 |
| Estimated audience size | 5,074,759 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 41% |
of the worldwide Grandparent audience comes from France.
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 6.5% |
| Germany | 4.6% |
The strongest cross-interests of the Grandparent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 354.12× | ||
| 02 | Love & Sex | Kids & Family | 323.95× | ||
| 03 | Christmas Gift | Kids & Family | 66.08× | ||
| 04 | Christmas tree | Kids & Family | 32.01× | ||
| 05 | Breast Cancer awareness | Health | 28.18× | ||
| 06 | Girl power | Politics & Society | 19.04× | ||
| 07 | Kitchen garden | Home & Garden | 17.99× | ||
| 08 | Sustainable products | Politics & Society | 12.58× | ||
| 09 | Sexology | Kids & Family | 12.30× | ||
| 10 | Hormone | Health | 11.59× | ||
| 11 | Zoom lens | Technology & Electronics | 10.49× | ||
| 12 | Dentistry | Business & Career | 10.41× | ||
| 13 | Doctor of Medicine | Business & Career | 8.94× | ||
| 14 | Broadcasting of sports events | Movies & TV | 6.25× | ||
| 15 | Kitchenware | Home & Garden | 3.48× | ||
| 16 | Volunteering | Politics & Society | 3.08× | ||
| 17 | MSN | News | 2.32× | ||
| 18 | Patrick Bruel | Music & Radio | 1.90× | ||
| 19 | IKEA | Home & Garden | 1.79× | ||
| 20 | Ouest France | News | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.26× | |
| Quality Awareness | PREMIUM | 2.01× | |
| Family Orientation | CONSERVATISM | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Career Orientation | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Grandparent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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