A data profile of the people who buy, follow and care about Grandparent in Spain — modelled from more than twelve digital signal sources. Grandparent has an estimated audience of 4,249,529 people in Spain.
Grandparent has an estimated audience of 4,249,529 people in Spain. 73.3% are female, 26.7% are male, average age 45.0. Top brand affinities: IBEX 35, Aldi, Preventive healthcare, Genetics, Caixabank.
Top brand affinities include IBEX 35, Aldi, Preventive healthcare, with strongest over-indexing on IBEX 35 (2.7× the country average).
Demographically, the Grandparent audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Grandparent fan in Spain is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Grandparent profile in Spain.
73.3% are female, 26.7% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 45.0 |
| Estimated audience size | 4,249,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Grandparent audience comes from Spain.
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 6.5% |
| Germany | 4.6% |
The strongest cross-interests of the Grandparent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 4.23× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 3.29× | ||
| 03 | Preventive healthcare | Health | 3.23× | ||
| 04 | IBEX 35 | Business & Career | 2.70× | ||
| 05 | Genetics | Kids & Family | 2.48× | ||
| 06 | Knitting | Home & Garden | 2.46× | ||
| 07 | Pepco | Fashion & Accessoires | 2.29× | ||
| 08 | Bookselling | Literature | 2.27× | ||
| 09 | Tradition | Politics & Society | 2.10× | ||
| 10 | Aldi | Shopping | 2.09× | ||
| 11 | Nonprofit organization | Politics & Society | 1.93× | ||
| 12 | Caixabank | Business & Career | 1.83× | ||
| 13 | La Caixa | Business & Career | 1.67× | ||
| 14 | Religion | Business & Career | 1.67× | ||
| 15 | Organic food | Food & Beverages | 1.67× | ||
| 16 | Sewing | Home & Garden | 1.66× | ||
| 17 | Flower | Home & Garden | 1.61× | ||
| 18 | Stradivarius | Shopping | 1.57× | ||
| 19 | Home Appliances | Home & Garden | 1.56× | ||
| 20 | Banking | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.47× | |
| Family Orientation | CONSERVATISM | 2.08× | |
| Spirituality | BALANCE | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Early Adopter Mentality | POWER | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Grandparent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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