A data profile of the people who buy, follow and care about Banking in Spain — modelled from more than twelve digital signal sources. Banking has an estimated audience of 6,818,626 people in Spain.
The average Banking fan in Spain is 44.1 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include BBVA, Online banking, Bankinter, with strongest over-indexing on BBVA (2.54× the country average).
Demographically, the Banking audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Banking fan in Spain is balanced, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the Banking profile in Spain.
54.8% are female, 45.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 44.1 |
| Estimated audience size | 6,818,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Banking audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
Where the Banking audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~500K | 2.67× | |
| 02 | Canary Islands | ~800K | 2.42× | |
| 03 | Comunidad Valenciana | ~1.5M | 1.72× | |
| 04 | Catalonia | ~1.5M | 1.41× | |
| 05 | Region of Murcia | ~300K | 1.18× | |
| 06 | Andalusia | ~1.5M | 1.17× | |
| 07 | Community of Madrid | ~900K | 0.82× | |
| 08 | La Rioja | ~40K | 0.79× | |
| 09 | Cantabria | ~60K | 0.72× | |
| 10 | Navarre | ~60K | 0.71× | |
| 11 | Principality of Asturias | ~100K | 0.70× | |
| 12 | Castile and León | ~200K | 0.66× | |
| 13 | Basque Autonomous Country | ~200K | 0.65× | |
| 14 | Aragon | ~100K | 0.63× | |
| 15 | Galicia | ~200K | 0.60× | |
| 16 | Extremadura | ~90K | 0.60× | |
| 17 | Castilla-La Mancha | ~200K | 0.55× |
The strongest cross-interests of the Banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile banking | Business & Career | 9.60× | ||
| 02 | Retail banking | Business & Career | 7.46× | ||
| 03 | Online banking | Business & Career | 7.29× | ||
| 04 | Bank account | Business & Career | 7.18× | ||
| 05 | Revolut | Business & Career | 5.46× | ||
| 06 | Credit (finance) | Business & Career | 4.24× | ||
| 07 | Pension | Business & Career | 3.69× | ||
| 08 | Bankinter | Business & Career | 3.22× | ||
| 09 | Electronic funds transfer | Business & Career | 3.13× | ||
| 10 | Banco Sabadell | Business & Career | 3.03× | ||
| 11 | IBEX 35 | Business & Career | 2.94× | ||
| 12 | Financial services | Business & Career | 2.55× | ||
| 13 | BBVA | Business & Career | 2.54× | ||
| 14 | La Caixa | Business & Career | 2.47× | ||
| 15 | Gmail | Internet & Social Media | 2.39× | ||
| 16 | Caixabank | Business & Career | 2.38× | ||
| 17 | Credit cards | Business & Career | 2.27× | ||
| 18 | Loterías y Apuestas del Estado | Games | 1.75× | ||
| 19 | Libertad Digital | News | 1.59× | ||
| 20 | Design | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.86× | |
| Need for Security | CONSERVATISM | 1.60× | |
| Quality Awareness | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.71× | |
| Social Media Usage | JOY | 1.00× | |
| Urban Lifestyle | OPEN | 1.01× |
Banking has an estimated audience of 6,818,626 people in Spain, concentrated in Catalonia and Andalusia.
54.8% of Banking fans are female, 45.2% are male, with an average age of 44.1 years.
Banking fans show strongest brand affinity for BBVA (2.54×), Online banking (7.29×), and Bankinter (3.22×) over the country average.
Banking fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1.5M), and Comunidad Valenciana (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Banking itself, the audience over-indexes on Online banking (7.29×), Bankinter (3.22×), IBEX 35 (2.94×), and Banco Sabadell (3.03×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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