Banking Audience in Spain
Banking has an estimated audience of 6,818,626 people in Spain. 54.8% are female, 45.2% are male, average age 44.1. Top regions: Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities: BBVA, Online banking, Bankinter, IBEX 35, Revolut.
The average Banking fan in Spain is 44.1 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities include BBVA, Online banking, Bankinter, with strongest over-indexing on BBVA (2.54× the country average). Demographically, the Banking audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Banking fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 44.1 |
| Estimated audience size | 6,818,626 |
Audience persona
The typical Banking fan in Spain is balanced, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for BBVA.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,739,978 | 1.41× |
| Andalusia | 1,577,247 | 1.18× |
| Comunidad Valenciana | 1,324,076 | 1.73× |
| Community of Madrid | 937,991 | 0.82× |
| Canary Islands | 835,540 | 2.46× |
| Balearic Islands | 522,877 | 2.73× |
| Region of Murcia | 281,109 | 1.2× |
| Castile and León | 182,003 | 0.61× |
| Galicia | 176,802 | 0.55× |
| Basque Autonomous Country | 156,260 | 0.61× |
| Castilla-La Mancha | 122,692 | 0.44× |
| Principality of Asturias | 98,434 | 0.61× |
| Aragon | 97,730 | 0.54× |
| Extremadura | 52,235 | 0.36× |
| Cantabria | 50,002 | 0.58× |
| Navarre | 49,250 | 0.58× |
| La Rioja | 25,962 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BBVA | 2.54× | Business & Career |
| Online banking | 7.29× | Business & Career |
| Bankinter | 3.22× | Business & Career |
| IBEX 35 | 2.94× | Business & Career |
| Revolut | 5.46× | Business & Career |
| Banco Sabadell | 3.03× | Business & Career |
| Retail banking | 7.46× | Business & Career |
| Mobile banking | 9.6× | Business & Career |
| Deutsche Bank | 8.73× | Business & Career |
| La Caixa | 2.47× | Business & Career |
| Design | 1.54× | Home & Garden |
| Credit (finance) | 4.24× | Business & Career |
| Caixabank | 2.38× | Business & Career |
| Bank account | 7.18× | Business & Career |
| Financial services | 2.55× | Business & Career |
| Gmail | 2.39× | Internet & Social Media |
| Credit cards | 2.27× | Business & Career |
| Loterías y Apuestas del Estado | 1.75× | Games |
| Libertad Digital | 1.59× | News |
| Electronic funds transfer | 3.13× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.52 |
| Career Orientation | POWER | 1.35 |
| Indulgence | JOY | 1.33 |
| Quality Awareness | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
See Banking audiences in other countries
More Field of study audiences in Spain
- Music (25,479,471)
- Politics and social issues (18,124,549)
- Psychology (15,047,740)
- Education (14,931,332)
- Philosophy (13,201,802)
Frequently asked questions
How many fans does Banking have in Spain?
Banking has an estimated audience of 6,818,626 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Banking fans?
54.8% of Banking fans are female, 45.2% are male, with an average age of 44.1 years.
Which brands do Banking fans like most?
Banking fans show strongest brand affinity for BBVA (2.54×), Online banking (7.29×), and Bankinter (3.22×) over the country average.
Where do Banking fans live in Spain?
Banking fans in Spain are most concentrated in Catalonia (reach 1,739,978), Andalusia (reach 1,577,247), and Comunidad Valenciana (reach 1,324,076). These three regions account for the largest share of the active audience.
What other brands do Banking fans also like?
Beyond Banking itself, the audience over-indexes on Online banking (7.29×), Bankinter (3.22×), IBEX 35 (2.94×), and Revolut (5.46×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.