A data profile of the people who buy, follow and care about Financial services in Spain — modelled from more than twelve digital signal sources. Financial services has an estimated audience of 5,585,012 people in Spain.
The average Financial services fan in Spain is 46.3 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Maquillaje Profesional, Regalos Originales, Harry Potter, with strongest over-indexing on Maquillaje Profesional (5.11× the country average).
Demographically, the Financial services audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Financial services fan in Spain is balanced, around 46.3 years old, with strong Risk Appetite tendencies and a notable affinity for Maquillaje Profesional.
The key figures that characterise the Financial services profile in Spain.
52.4% are female, 47.6% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 46.3 |
| Estimated audience size | 5,585,012 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Financial services audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.7% |
| Brazil | 5.3% |
Where the Financial services audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~40K | 1.17× | |
| 02 | Catalonia | ~1M | 1.10× | |
| 03 | Community of Madrid | ~1M | 1.09× | |
| 04 | Comunidad Valenciana | ~700K | 1.06× | |
| 05 | Cantabria | ~70K | 1.03× | |
| 06 | Navarre | ~70K | 1.02× | |
| 07 | Extremadura | ~100K | 1.00× | |
| 08 | Castilla-La Mancha | ~200K | 0.99× | |
| 09 | Principality of Asturias | ~100K | 0.98× | |
| 10 | Region of Murcia | ~200K | 0.97× | |
| 11 | Aragon | ~100K | 0.97× | |
| 12 | Balearic Islands | ~100K | 0.95× | |
| 13 | Canary Islands | ~300K | 0.94× | |
| 14 | Castile and León | ~200K | 0.94× | |
| 15 | Basque Autonomous Country | ~200K | 0.93× | |
| 16 | Galicia | ~200K | 0.92× | |
| 17 | Andalusia | ~1M | 0.91× |
The strongest cross-interests of the Financial services audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carros | Travel & Leisure | 5.41× | ||
| 02 | Maquillaje Profesional | Beauty & Wellness | 5.11× | ||
| 03 | Disney, Oklahoma | POI | 4.57× | ||
| 04 | Club Atlético River Plate | Sports | 4.37× | ||
| 05 | Forex signals | Business & Career | 4.04× | ||
| 06 | Boca Juniors | Sports | 4.03× | ||
| 07 | Forex Online Trading | Business & Career | 3.99× | ||
| 08 | Regalos Originales | Shopping | 3.22× | ||
| 09 | Internet & Social Media | 3.20× | |||
| 10 | Brico Dépôt | Shopping | 3.10× | ||
| 11 | Sport bike | Cars & Mobility | 3.00× | ||
| 12 | Latin dance | Sports | 2.56× | ||
| 13 | Harry Potter | Movies & TV | 2.32× | ||
| 14 | El Economista | News | 2.19× | ||
| 15 | Banking | Business & Career | 2.18× | ||
| 16 | idealista.com | Home & Garden | 1.92× | ||
| 17 | La Caixa | Business & Career | 1.89× | ||
| 18 | Reggaeton | Music & Radio | 1.88× | ||
| 19 | Coches.net | Cars & Mobility | 1.86× | ||
| 20 | IBEX 35 | Business & Career | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.36× | |
| Need for Security | CONSERVATISM | 1.32× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.53× | |
| Extroversion | THRILL | 0.59× | |
| Individualism | JOY | 0.61× |
Financial services has an estimated audience of 5,585,012 people in Spain, concentrated in Catalonia and Community of Madrid.
52.4% of Financial services fans are female, 47.6% are male, with an average age of 46.3 years.
Financial services fans show strongest brand affinity for Maquillaje Profesional (5.11×), Regalos Originales (3.22×), and Harry Potter (2.32×) over the country average.
Financial services fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~1M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Financial services itself, the audience over-indexes on Regalos Originales (3.22×), Harry Potter (2.32×), Disney, Oklahoma (4.57×), and Brico Dépôt (3.1×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Financial services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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