Financial services Audience in Spain
Financial services has an estimated audience of 5,585,012 people in Spain. 52.4% are female, 47.6% are male, average age 46.3. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Maquillaje Profesional, Brico Dépôt, Harry Potter, Regalos Originales, Disney, Oklahoma.
The average Financial services fan in Spain is 46.3 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Maquillaje Profesional, Brico Dépôt, Harry Potter, with strongest over-indexing on Maquillaje Profesional (5.11× the country average). Demographically, the Financial services audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Financial services fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 46.3 |
| Estimated audience size | 5,585,012 |
Audience persona
The typical Financial services fan in Spain is balanced, around 46.3 years old, with strong Need for Security tendencies and a notable affinity for Maquillaje Profesional.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,174,033 | 1.16× |
| Community of Madrid | 1,071,319 | 1.14× |
| Andalusia | 903,436 | 0.82× |
| Comunidad Valenciana | 698,534 | 1.11× |
| Castilla-La Mancha | 217,069 | 0.96× |
| Canary Islands | 199,596 | 0.72× |
| Galicia | 157,652 | 0.6× |
| Region of Murcia | 155,916 | 0.81× |
| Castile and León | 154,459 | 0.63× |
| Basque Autonomous Country | 141,991 | 0.68× |
| Aragon | 120,066 | 0.82× |
| Extremadura | 119,577 | 0.99× |
| Principality of Asturias | 107,678 | 0.82× |
| Balearic Islands | 103,140 | 0.66× |
| La Rioja | 95,685 | 2.63× |
| Cantabria | 88,601 | 1.26× |
| Navarre | 82,884 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maquillaje Profesional | 5.11× | Beauty & Wellness |
| Brico Dépôt | 3.1× | Shopping |
| Harry Potter | 2.32× | Movies & TV |
| Regalos Originales | 3.22× | Shopping |
| Disney, Oklahoma | 4.57× | |
| Sport bike | 3× | Cars & Mobility |
| Carros | 5.41× | Travel & Leisure |
| Últimas Noticias | 2.35× | News |
| El Economista | 2.19× | News |
| IBEX 35 | 1.84× | Business & Career |
| Coches.net | 1.86× | Cars & Mobility |
| La Caixa | 1.89× | Business & Career |
| 3.2× | Internet & Social Media | |
| Banking | 2.18× | Business & Career |
| Boca Juniors | 4.03× | Sports |
| idealista.com | 1.92× | Home & Garden |
| Ester Expósito | 3.02× | Movies & TV |
| Club Atlético River Plate | 4.37× | Sports |
| Vodafone | 2× | Technology & Electronics |
| Forex signals | 4.04× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.74 |
| Community Orientation | OPEN | 1.34 |
| Quality Awareness | PREMIUM | 1.32 |
| Risk Appetite | THRILL | 1.16 |
| Family Orientation | CONSERVATISM | 1.15 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.7% |
| Brazil | 5.3% |
See Financial services audiences in other countries
- Financial services — Germany
- Financial services — United States
- Financial services — United Kingdom
- Financial services — France
- Financial services — Italy
- Financial services — Brazil
- Financial services — Japan
- Financial services — South Korea
- Financial services — India
- Financial services — Canada
- Financial services — Mexico
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Financial services have in Spain?
Financial services has an estimated audience of 5,585,012 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Financial services fans?
52.4% of Financial services fans are female, 47.6% are male, with an average age of 46.3 years.
Which brands do Financial services fans like most?
Financial services fans show strongest brand affinity for Maquillaje Profesional (5.11×), Brico Dépôt (3.1×), and Harry Potter (2.32×) over the country average.
Where do Financial services fans live in Spain?
Financial services fans in Spain are most concentrated in Catalonia (reach 1,174,033), Community of Madrid (reach 1,071,319), and Andalusia (reach 903,436). These three regions account for the largest share of the active audience.
What other brands do Financial services fans also like?
Beyond Financial services itself, the audience over-indexes on Brico Dépôt (3.1×), Harry Potter (2.32×), Regalos Originales (3.22×), and Disney, Oklahoma (4.57×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Financial services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.