Financial services Audience in France
Financial services has an estimated audience of 6,044,452 people in France. 42.2% are female, 57.8% are male, average age 45.4. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: Boursorama, Western Union, Oscaro, Société Générale, SNCF.
The average Financial services fan in France is 45.4 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include Boursorama, Western Union, Oscaro, with strongest over-indexing on Boursorama (3.06× the country average). Demographically, the Financial services audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Financial services fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 45.4 |
| Estimated audience size | 6,044,452 |
Audience persona
The typical Financial services fan in France is more male, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Boursorama.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,071,164 | 1.91× |
| Auvergne-Rhône-Alpes | 647,014 | 0.91× |
| Grand Est | 457,496 | 0.94× |
| Provence-Alpes-Côte d'Azur | 409,848 | 0.91× |
| Hauts-de-France | 394,487 | 0.74× |
| Nouvelle-Aquitaine | 392,965 | 0.74× |
| Occitanie | 373,965 | 0.72× |
| Pays de la Loire | 251,068 | 0.75× |
| Bourgogne-Franche-Comté | 222,355 | 0.91× |
| Centre-Val de Loire | 202,964 | 0.89× |
| Brittany | 193,192 | 0.65× |
| Normandy | 184,610 | 0.63× |
| Corsica | 69,054 | 2.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boursorama | 3.06× | Business & Career |
| Western Union | 6.56× | Business & Career |
| Oscaro | 3.33× | Cars & Mobility |
| Société Générale | 3.3× | Business & Career |
| SNCF | 2.83× | Cars & Mobility |
| Google News | 2.63× | News |
| Credit cards | 4.03× | Business & Career |
| AXA | 4.21× | Business & Career |
| Orange | 2.39× | Technology & Electronics |
| Bonobo (musician) | 4× | Music & Radio |
| 2.49× | Internet & Social Media | |
| Clothing | 1.57× | Fashion & Accessoires |
| Macif | 2.64× | Business & Career |
| Insurance | 3.16× | Business & Career |
| Banking | 2.47× | Business & Career |
| Personal finance | 2.07× | Business & Career |
| Crédit Agricole | 2.42× | Business & Career |
| Fitness and wellness | 1.57× | Sports |
| Design | 1.57× | Home & Garden |
| Business | 1.63× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.34 |
| Mindfulness | BALANCE | 1.82 |
| Indulgence | JOY | 1.73 |
| Community Orientation | OPEN | 1.69 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.7% |
| Brazil | 5.3% |
See Financial services audiences in other countries
- Financial services — Germany
- Financial services — United States
- Financial services — United Kingdom
- Financial services — Italy
- Financial services — Spain
- Financial services — Brazil
- Financial services — Japan
- Financial services — South Korea
- Financial services — India
- Financial services — Canada
- Financial services — Mexico
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Financial services have in France?
Financial services has an estimated audience of 6,044,452 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Financial services fans?
42.2% of Financial services fans are female, 57.8% are male, with an average age of 45.4 years.
Which brands do Financial services fans like most?
Financial services fans show strongest brand affinity for Boursorama (3.06×), Western Union (6.56×), and Oscaro (3.33×) over the country average.
Where do Financial services fans live in France?
Financial services fans in France are most concentrated in Île-de-France (reach 2,071,164), Auvergne-Rhône-Alpes (reach 647,014), and Grand Est (reach 457,496). These three regions account for the largest share of the active audience.
What other brands do Financial services fans also like?
Beyond Financial services itself, the audience over-indexes on Western Union (6.56×), Oscaro (3.33×), Société Générale (3.3×), and SNCF (2.83×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Financial services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.