Banking Audience in France
Banking has an estimated audience of 11,036,219 people in France. 48.2% are female, 51.8% are male, average age 43.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: Boursorama, La Banque postale, Crédit Industriel et Commercial, Online banking, Crédit Agricole.
The average Banking fan in France is 43.6 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include Boursorama, La Banque postale, Crédit Industriel et Commercial, with strongest over-indexing on Boursorama (2.06× the country average). Demographically, the Banking audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Banking fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 43.6 |
| Estimated audience size | 11,036,219 |
Audience persona
The typical Banking fan in France is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Boursorama.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,030,514 | 1.53× |
| Auvergne-Rhône-Alpes | 1,293,802 | 1× |
| Grand Est | 1,199,497 | 1.34× |
| Provence-Alpes-Côte d'Azur | 1,140,925 | 1.39× |
| Hauts-de-France | 1,009,907 | 1.04× |
| Occitanie | 857,688 | 0.9× |
| Nouvelle-Aquitaine | 841,760 | 0.87× |
| Normandy | 455,199 | 0.85× |
| Pays de la Loire | 356,392 | 0.58× |
| Brittany | 333,002 | 0.62× |
| Bourgogne-Franche-Comté | 324,488 | 0.73× |
| Centre-Val de Loire | 257,626 | 0.62× |
| Corsica | 84,065 | 1.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boursorama | 2.06× | Business & Career |
| La Banque postale | 2.73× | Business & Career |
| Crédit Industriel et Commercial | 3.05× | Business & Career |
| Online banking | 4.62× | Business & Career |
| Crédit Agricole | 2.15× | Business & Career |
| Payment system | 3.49× | Shopping |
| BNP Paribas | 2.54× | Business & Career |
| Macif | 2.05× | Business & Career |
| Société Générale | 2.05× | Business & Career |
| BoursoBank | 3.01× | Business & Career |
| Credit (finance) | 3.12× | Business & Career |
| Investment banking | 3.36× | Business & Career |
| Pro BTP | 2.23× | Business & Career |
| Financial services | 2.32× | Business & Career |
| Bourse Direct | 2.37× | Business & Career |
| Retail banking | 3.32× | Business & Career |
| Google News | 1.51× | News |
| Savings bank | 3.54× | Business & Career |
| Fortuneo | 2.22× | Business & Career |
| WeTransfer | 1.73× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.57 |
| Family Orientation | CONSERVATISM | 1.25 |
| Urban Lifestyle | OPEN | 1.21 |
| Quality Awareness | PREMIUM | 1.2 |
| Social Media Usage | JOY | 1.14 |
| Mindfulness | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
See Banking audiences in other countries
More Field of study audiences in France
- Music (29,220,695)
- Politics and social issues (21,378,854)
- Psychology (13,481,171)
- Architecture (13,278,718)
- Advertising (13,226,715)
Frequently asked questions
How many fans does Banking have in France?
Banking has an estimated audience of 11,036,219 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Banking fans?
48.2% of Banking fans are female, 51.8% are male, with an average age of 43.6 years.
Which brands do Banking fans like most?
Banking fans show strongest brand affinity for Boursorama (2.06×), La Banque postale (2.73×), and Crédit Industriel et Commercial (3.05×) over the country average.
Where do Banking fans live in France?
Banking fans in France are most concentrated in Île-de-France (reach 3,030,514), Auvergne-Rhône-Alpes (reach 1,293,802), and Grand Est (reach 1,199,497). These three regions account for the largest share of the active audience.
What other brands do Banking fans also like?
Beyond Banking itself, the audience over-indexes on La Banque postale (2.73×), Crédit Industriel et Commercial (3.05×), Online banking (4.62×), and Crédit Agricole (2.15×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.