A data profile of the people who buy, follow and care about Investment banking in France — modelled from more than twelve digital signal sources. Investment banking has an estimated audience of 3,131,301 people in France.
The average Investment banking fan in France is 43.1 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Boursorama, BNP Paribas, Société Générale, with strongest over-indexing on Boursorama (2.01× the country average).
Demographically, the Investment banking audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Investment banking fan in France is more male, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Boursorama.
The key figures that characterise the Investment banking profile in France.
42.4% are female, 57.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 43.1 |
| Estimated audience size | 3,131,301 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 32% |
of the worldwide Investment banking audience comes from France.
| Country | Share |
|---|---|
| United States | 9.9% |
| India | 9.5% |
| Brazil | 4.8% |
Where the Investment banking audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 2.87× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.19× | |
| 03 | Corsica | ~20K | 1.03× | |
| 04 | Hauts-de-France | ~300K | 0.98× | |
| 05 | Auvergne-Rhône-Alpes | ~400K | 0.97× | |
| 06 | Grand Est | ~200K | 0.97× | |
| 07 | Occitanie | ~300K | 0.96× | |
| 08 | Centre-Val de Loire | ~100K | 0.95× | |
| 09 | Normandy | ~100K | 0.94× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.94× | |
| 11 | Brittany | ~100K | 0.92× | |
| 12 | Pays de la Loire | ~200K | 0.91× | |
| 13 | Nouvelle-Aquitaine | ~200K | 0.89× |
The strongest cross-interests of the Investment banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Société Générale | Business & Career | 4.43× | ||
| 02 | BNP Paribas | Business & Career | 3.25× | ||
| 03 | Crédit Agricole | Business & Career | 2.83× | ||
| 04 | LCL S.A. | Business & Career | 2.57× | ||
| 05 | Revolut | Business & Career | 2.53× | ||
| 06 | BoursoBank | Business & Career | 2.15× | ||
| 07 | Financial services | Business & Career | 2.11× | ||
| 08 | TotalEnergies | Cars & Mobility | 2.08× | ||
| 09 | Boursorama | Business & Career | 2.01× | ||
| 10 | Insurance | Business & Career | 1.94× | ||
| 11 | Macif | Business & Career | 1.89× | ||
| 12 | Investment | Business & Career | 1.74× | ||
| 13 | SFR | Technology & Electronics | 1.73× | ||
| 14 | CAC 40 | Business & Career | 1.68× | ||
| 15 | Norauto | Cars & Mobility | 1.62× | ||
| 16 | Free Mobile | Technology & Electronics | 1.61× | ||
| 17 | Foot Mercato | Sports | 1.55× | ||
| 18 | Indeed.com | Business & Career | 1.54× | ||
| 19 | SNCF | Cars & Mobility | 1.53× | ||
| 20 | Le Figaro | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.82× | |
| Career Orientation | POWER | 1.79× | |
| Spirituality | BALANCE | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.98× | |
| Pet Ownership | JOY | 1.00× | |
| Design Affinity | PREMIUM | 1.00× |
Investment banking has an estimated audience of 3,131,301 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
42.4% of Investment banking fans are female, 57.6% are male, with an average age of 43.1 years.
Investment banking fans show strongest brand affinity for Boursorama (2.01×), BNP Paribas (3.25×), and Société Générale (4.43×) over the country average.
Investment banking fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Investment banking itself, the audience over-indexes on BNP Paribas (3.25×), Société Générale (4.43×), Crédit Agricole (2.83×), and LCL S.A. (2.57×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Investment banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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