A data profile of the people who buy, follow and care about Revolut in France — modelled from more than twelve digital signal sources. Revolut has an estimated audience of 3,531,856 people in France.
The average Revolut fan in France is 43.5 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Love & Sex, Google Drive, Take-out, with strongest over-indexing on Love & Sex (113.58× the country average).
Demographically, the Revolut audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Revolut fan in France is more male, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Revolut profile in France.
44.3% are female, 55.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 43.5 |
| Estimated audience size | 3,531,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Revolut audience comes from France.
| Country | Share |
|---|---|
| United Kingdom | 12.4% |
| France | 10.6% |
| Italy | 9.3% |
Where the Revolut audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.69× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.26× | |
| 03 | Auvergne-Rhône-Alpes | ~500K | 1.17× | |
| 04 | Occitanie | ~300K | 1.13× | |
| 05 | Grand Est | ~300K | 1.05× | |
| 06 | Nouvelle-Aquitaine | ~300K | 0.96× | |
| 07 | Hauts-de-France | ~300K | 0.93× | |
| 08 | Centre-Val de Loire | ~100K | 0.92× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 0.86× | |
| 10 | Normandy | ~100K | 0.82× | |
| 11 | Pays de la Loire | ~200K | 0.80× | |
| 12 | Brittany | ~100K | 0.74× | |
| 13 | Corsica | ~10K | 0.70× |
The strongest cross-interests of the Revolut audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 113.58× | ||
| 02 | Volvo S90 | Cars & Mobility | 44.00× | ||
| 03 | Fried chicken | Food & Beverages | 18.18× | ||
| 04 | Christmas Gift | Kids & Family | 13.47× | ||
| 05 | Christmas tree | Kids & Family | 13.23× | ||
| 06 | Online banking | Business & Career | 9.67× | ||
| 07 | Debit card | Business & Career | 9.65× | ||
| 08 | Take-out | Food & Beverages | 9.57× | ||
| 09 | Google Drive | Technology & Electronics | 8.28× | ||
| 10 | Property finder | Home & Garden | 8.28× | ||
| 11 | Broadcasting of sports events | Movies & TV | 6.90× | ||
| 12 | Kitchen garden | Home & Garden | 6.21× | ||
| 13 | Vehicle insurance | Cars & Mobility | 6.03× | ||
| 14 | Retail banking | Business & Career | 4.90× | ||
| 15 | BoursoBank | Business & Career | 4.51× | ||
| 16 | Fortuneo | Business & Career | 3.54× | ||
| 17 | Google Maps | Internet & Social Media | 3.46× | ||
| 18 | Personal finance | Business & Career | 2.97× | ||
| 19 | Apartment | Business & Career | 2.81× | ||
| 20 | EBay | Shopping | 2.48× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.66× | |
| Patriotism | CONSERVATISM | 2.22× | |
| Need for Security | CONSERVATISM | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.73× | |
| Extroversion | THRILL | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Revolut's target market in France covers an estimated 3,531,856 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
44.3% of the Revolut audience are female, 55.7% are male, with an average age of 43.5 years.
Revolut fans show strongest brand affinity for Love & Sex (113.58×), Google Drive (8.28×), and Take-out (9.57×) over the country average.
Revolut fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Revolut itself, the audience over-indexes on Google Drive (8.28×), Take-out (9.57×), Fried chicken (18.18×), and Online banking (9.67×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Revolut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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