Rascasse Audience Intelligence

Revolut Target Market in United States

A data profile of the people who buy, follow and care about Revolut in United States — modelled from more than twelve digital signal sources. Revolut has an estimated audience of 1,293,588 people in United States.

#4among Broker / Crypto in United States#2026among Brand in United States#1353in Business & Career

The average Revolut fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Mobile banking, Online banking, Mobile payment, with strongest over-indexing on Mobile banking (41.16× the country average).

Demographically, the Revolut audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Revolut fan in United States is balanced, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Mobile banking.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Revolut profile in United States.

Audience size
1.3M
in United States
Gender
47.0%♀
53.0% male
Age
42.0
average years
Country rank
#19787
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Revolut

47.0% are female, 53.0% are male, average age 42.0.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Revolut audience in United States
MetricValue
Female47.0%
Male53.0%
Average age42.0
Estimated audience size1,293,588
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Revolut audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4921%
50+28%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Revolut audience comes from United States.

Worldwide audience distribution share by country for Revolut
CountryShare
United Kingdom12.4%
France10.6%
Italy9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Revolut audience in United States is strongest.

Fig. 05

Top regions by affinity

Revolut customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.08×
02New York~200K2.47×
03California~200K1.60×
04Massachusetts~40K1.54×
05New Jersey~50K1.50×
06Florida~100K1.46×
07Washington~30K1.37×
08Virginia~40K1.27×
09Illinois~50K1.20×
10Connecticut~20K1.19×
11Nevada~10K1.17×
12Hawaii~6K1.15×
13Texas~100K1.12×
14Georgia~40K1.12×
15Colorado~20K1.06×
16Maryland~20K1.02×
17Oregon~10K1.02×
18Arizona~30K1.00×
19Rhode Island~4K0.99×
20Maine~4K0.97×
21Vermont~2K0.97×
22Alaska~3K0.95×
23New Hampshire~5K0.94×
24Delaware~3K0.93×
25Utah~10K0.92×
26North Carolina~30K0.91×
27Kansas~9K0.90×
28Pennsylvania~40K0.89×
29South Carolina~20K0.82×
30Ohio~30K0.79×
31Michigan~30K0.79×
32Louisiana~10K0.78×
33Missouri~20K0.77×
34West Virginia~5K0.77×
35Montana~3K0.77×
36Minnesota~10K0.76×
37Arkansas~8K0.76×
38Kentucky~10K0.75×
39Oklahoma~10K0.75×
40Alabama~10K0.74×
41North Dakota~2K0.74×
42Tennessee~20K0.73×
43Indiana~20K0.73×
44Idaho~5K0.73×
45Mississippi~8K0.72×
46Iowa~7K0.71×
47New Mexico~5K0.71×
48South Dakota~2K0.71×
49Wisconsin~10K0.70×
50Nebraska~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Revolut, United States
0.70×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Revolut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Revolut audience
#·InterestCategoryAffinity×
01Mobile bankingBusiness & Career41.16×
02Online bankingBusiness & Career10.55×
03Mobile paymentBusiness & Career7.82×
04Asset managementBusiness & Career7.76×
05Retail bankingBusiness & Career6.98×
06Sustainable energyHome & Garden5.26×
07CitibankBusiness & Career4.84×
08Money managementBusiness & Career4.67×
09Renewable energyBusiness & Career3.93×
10Investment managementBusiness & Career3.81×
11LinkedInInternet & Social Media3.66×
12Property finderHome & Garden3.31×
13Mortgage loansBusiness & Career3.19×
14First class travelTravel & Leisure3.08×
15InnovationBusiness & Career2.94×
16FedExBusiness & Career2.72×
17Vehicle insuranceCars & Mobility2.59×
18Financial servicesBusiness & Career2.37×
19BankingBusiness & Career2.26×
20AirbnbTravel & Leisure1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Revolut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Revolut audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.35×
Career OrientationPOWER2.08×
SustainabilityBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Revolut audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
TraditionCONSERVATISM0.85×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Revolut's target market in United States?

Revolut's target market in United States covers an estimated 1,293,588 people, concentrated in California and New York.

02

What is the gender split and age of Revolut customers?

47.0% of the Revolut audience are female, 53.0% are male, with an average age of 42.0 years.

03

Which brands do Revolut fans like most?

Revolut fans show strongest brand affinity for Mobile banking (41.16×), Online banking (10.55×), and Mobile payment (7.82×) over the country average.

04

Where do Revolut fans live in United States?

Revolut fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Revolut fans also like?

Beyond Revolut itself, the audience over-indexes on Online banking (10.55×), Mobile payment (7.82×), Sustainable energy (5.26×), and Mortgage loans (3.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Revolut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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