Revolut Audience in United States
Revolut has an estimated audience of 1,274,614 people in United States. 49.5% are female, 50.5% are male, average age 42.2. Top regions: California, New York, Florida. Top brand affinities: Historic site, Governor of Michigan, Elsword, Goop, CAC 40.
The average Revolut fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Historic site, Governor of Michigan, Elsword, with strongest over-indexing on Historic site (9.16× the country average). Demographically, the Revolut audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Broker / Crypto
Demographics of Revolut fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 42.2 |
| Estimated audience size | 1,274,614 |
Audience persona
The typical Revolut fan in United States is balanced, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 237,596 | 1.7× |
| New York | 182,179 | 2.56× |
| Florida | 128,430 | 1.49× |
| Texas | 118,832 | 1.08× |
| Illinois | 53,228 | 1.25× |
| New Jersey | 48,452 | 1.49× |
| Georgia | 43,265 | 1.1× |
| Virginia | 39,604 | 1.28× |
| Massachusetts | 39,513 | 1.57× |
| Pennsylvania | 37,247 | 0.87× |
| North Carolina | 34,996 | 0.91× |
| Washington | 34,973 | 1.37× |
| Ohio | 31,824 | 0.81× |
| Arizona | 27,938 | 1.07× |
| Michigan | 26,149 | 0.78× |
| Maryland | 22,452 | 1.02× |
| Colorado | 21,528 | 1.07× |
| Tennessee | 19,171 | 0.75× |
| Indiana | 16,855 | 0.72× |
| Missouri | 16,605 | 0.81× |
| Oregon | 16,103 | 1.1× |
| Nevada | 15,303 | 1.24× |
| South Carolina | 15,209 | 0.79× |
| Connecticut | 15,156 | 1.19× |
| Minnesota | 13,824 | 0.76× |
| Washington, District of Columbia | 13,546 | 3.54× |
| Wisconsin | 12,504 | 0.65× |
| Alabama | 12,489 | 0.7× |
| Louisiana | 11,954 | 0.73× |
| Kentucky | 11,679 | 0.73× |
| Oklahoma | 10,293 | 0.73× |
| Utah | 10,290 | 0.9× |
| Kansas | 8,162 | 0.81× |
| Arkansas | 7,645 | 0.73× |
| Mississippi | 6,865 | 0.65× |
| Iowa | 6,678 | 0.64× |
| Hawaii | 6,475 | 1.18× |
| New Hampshire | 4,443 | 0.88× |
| Maine | 4,147 | 0.91× |
| New Mexico | 4,044 | 0.63× |
| West Virginia | 3,995 | 0.67× |
| Idaho | 3,944 | 0.62× |
| Nebraska | 3,922 | 0.61× |
| Rhode Island | 3,648 | 0.9× |
| Delaware | 3,127 | 0.89× |
| Montana | 2,345 | 0.66× |
| Alaska | 2,298 | 0.84× |
| Vermont | 1,940 | 0.87× |
| North Dakota | 1,514 | 0.58× |
| South Dakota | 1,487 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 9.16× | Arts & Culture |
| Governor of Michigan | 11.96× | Politics & Society |
| Elsword | 24.71× | Games |
| Goop | 7.45× | Internet & Social Media |
| CAC 40 | 6.95× | Business & Career |
| Vocal harmony | 5.86× | Music & Radio |
| Grinch | 4.61× | Movies & TV |
| Wok | 7.31× | Food & Beverages |
| Hipster | 9.84× | Politics & Society |
| Fairy godmother | 7.53× | Literature |
| Overboard (film) | 7.92× | Movies & TV |
| Hibachi | 7.85× | Food & Beverages |
| Google Home | 6.25× | Technology & Electronics |
| El Paso County, Colorado | 12.05× | Travel & Leisure |
| Israel | 1.95× | Travel & Leisure |
| Cherish (group) | 10.01× | Music & Radio |
| headspace | 8.23× | Health |
| Grace Slick | 7.65× | Music & Radio |
| TV Fanatic | 8.56× | Movies & TV |
| No Escape (1994 film) | 8.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.69 |
| Career Orientation | POWER | 1.55 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Risk Appetite | THRILL | 1.26 |
| Quality Awareness | PREMIUM | 1.26 |
| Indulgence | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 12.5% |
| France | 10.7% |
| Italy | 9.3% |
See Revolut audiences in other countries
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Frequently asked questions
How many fans does Revolut have in United States?
Revolut has an estimated audience of 1,274,614 people in United States, concentrated in California and New York.
What is the gender split and age of Revolut fans?
49.5% of Revolut fans are female, 50.5% are male, with an average age of 42.2 years.
Which brands do Revolut fans like most?
Revolut fans show strongest brand affinity for Historic site (9.16×), Governor of Michigan (11.96×), and Elsword (24.71×) over the country average.
Where do Revolut fans live in United States?
Revolut fans in United States are most concentrated in California (reach 237,596), New York (reach 182,179), and Florida (reach 128,430). These three regions account for the largest share of the active audience.
What other brands do Revolut fans also like?
Beyond Revolut itself, the audience over-indexes on Governor of Michigan (11.96×), Elsword (24.71×), Goop (7.45×), and CAC 40 (6.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Revolut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.