Rascasse Audience Intelligence

Penta Target Market in United States

A data profile of the people who buy, follow and care about Penta in United States — modelled from more than twelve digital signal sources. Penta has an estimated audience of 539,143 people in United States.

#6among Broker / Crypto in United States#3599among Brand in United States#2177in Business & Career

The average Penta fan in United States is 38.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Business software, Mobile banking, Business intelligence, with strongest over-indexing on Business software (69.65× the country average).

Demographically, the Penta audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Penta fan in United States is more male, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Business software.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Penta profile in United States.

Audience size
539K
in United States
Gender
38.7%♀
61.3% male
Age
38.6
average years
Country rank
#35061
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Penta

38.7% are female, 61.3% are male, average age 38.6.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Penta audience in United States
MetricValue
Female38.7%
Male61.3%
Average age38.6
Estimated audience size539,143
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Penta audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3924%
40-4920%
50+17%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Penta audience comes from United States.

Worldwide audience distribution share by country for Penta
CountryShare
United States24.2%
Germany8.1%
Mexico6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Penta audience in United States is strongest.

Fig. 05

Top regions by affinity

Penta customers by region in United States
#RegionReachAffinity×
01Florida~80K2.24×
02Texas~80K1.74×
03North Carolina~30K1.68×
04Ohio~30K1.65×
05Louisiana~10K1.61×
06Georgia~20K1.40×
07Oklahoma~8K1.37×
08Nevada~7K1.25×
09Kentucky~9K1.22×
10South Carolina~10K1.20×
11West Virginia~3K1.20×
12Arkansas~5K1.19×
13Indiana~10K1.13×
14Mississippi~5K1.13×
15Kansas~5K1.12×
16New Mexico~3K1.10×
17Illinois~20K1.08×
18Pennsylvania~20K1.05×
19Missouri~9K1.05×
20Nebraska~3K1.05×
21Alabama~8K1.04×
22Tennessee~10K1.02×
23Iowa~5K1.01×
24Rhode Island~2K1.00×
25Wisconsin~8K0.95×
26Delaware~1K0.94×
27Washington, District of Columbia~2K0.92×
28Virginia~10K0.91×
29Michigan~10K0.90×
30Connecticut~5K0.90×
31California~50K0.89×
32North Dakota~1K0.89×
33New York~30K0.87×
34New Jersey~10K0.86×
35Arizona~10K0.86×
36New Hampshire~2K0.86×
37Maryland~8K0.85×
38Maine~2K0.84×
39South Dakota~1K0.84×
40Hawaii~2K0.78×
41Minnesota~6K0.77×
42Vermont<1K0.77×
43Massachusetts~8K0.75×
44Alaska<1K0.74×
45Colorado~6K0.72×
46Idaho~2K0.71×
47Montana~1K0.71×
48Oregon~4K0.70×
49Washington~7K0.66×
50Utah~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Penta, United States
0.65×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Penta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Penta audience
#·InterestCategoryAffinity×
01Business softwareBusiness & Career69.65×
02Mobile bankingBusiness & Career31.18×
03Business intelligenceBusiness & Career25.29×
04WordPressTechnology & Electronics20.83×
05Software as a serviceTechnology & Electronics20.10×
06Wix.comTechnology & Electronics13.73×
07Master of Business AdministrationBusiness & Career8.68×
08CryptocurrencyTechnology & Electronics6.75×
09PhilanthropyArts & Culture6.19×
10Mobile paymentBusiness & Career6.05×
11FreelancerBusiness & Career5.50×
12CoinbaseBusiness & Career4.22×
13Self-employmentBusiness & Career4.04×
14InnovationBusiness & Career3.90×
15Web serverTechnology & Electronics3.27×
16Google DriveTechnology & Electronics2.50×
17The UPS StoreShopping1.91×
18Financial servicesBusiness & Career1.77×
19United States Postal ServiceBusiness & Career1.58×
20Android (operating system)Technology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Penta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Penta audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.40×
Career OrientationPOWER1.74×
Need for SecurityCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Penta audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Pet OwnershipJOY0.87×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Penta's target market in United States?

Penta's target market in United States covers an estimated 539,143 people, concentrated in Florida and Texas.

02

What is the gender split and age of Penta customers?

38.7% of the Penta audience are female, 61.3% are male, with an average age of 38.6 years.

03

Which brands do Penta fans like most?

Penta fans show strongest brand affinity for Business software (69.65×), Mobile banking (31.18×), and Business intelligence (25.29×) over the country average.

04

Where do Penta fans live in United States?

Penta fans in United States are most concentrated in Florida (reach ~80K), Texas (reach ~80K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Penta fans also like?

Beyond Penta itself, the audience over-indexes on Mobile banking (31.18×), Business intelligence (25.29×), WordPress (20.83×), and Software as a service (20.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in United States

See Penta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Penta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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