EToro Audience in United States

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EToro has an estimated audience of 1,635,017 people in United States. 31.5% are female, 68.5% are male, average age 34.5. Top regions: California, Florida, Texas. Top brand affinities: Forex signals, Forex Online Trading, forex trader, FXCM, MetaTrader 4.

The average EToro fan in United States is 34.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Forex signals, Forex Online Trading, forex trader, with strongest over-indexing on Forex signals (116.19× the country average). Demographically, the EToro audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

Demographics of EToro fans

Demographic split for EToro audience in United States
MetricValue
Female31.5%
Male68.5%
Average age34.5
Estimated audience size1,635,017

Audience persona

The typical EToro fan in United States is more male, around 34.5 years old, with strong Risk Appetite tendencies and a notable affinity for Forex signals.

Top regions in United States

Top regions ranked by reach for EToro in United States
RegionReachAffinity
California271,1151.51×
Florida207,0191.87×
Texas179,1771.27×
New York143,6851.57×
Illinois65,4331.2×
New Jersey58,7001.41×
Georgia55,3631.1×
Colorado51,2151.99×
Pennsylvania47,9620.87×
Ohio45,5430.9×
Virginia43,4821.09×
North Carolina42,0300.85×
Washington39,0101.19×
Michigan37,0030.87×
Massachusetts34,7261.08×
Arizona34,0771.02×
Maryland30,7661.09×
Tennessee26,1670.8×
Indiana25,0020.84×
Missouri21,2620.81×
Oregon20,0931.07×
Kentucky20,0370.98×
South Carolina17,7610.72×
Connecticut17,4771.07×
Alabama16,8160.74×
Louisiana15,9580.76×
Kansas15,5451.21×
Wisconsin13,6420.55×
Nevada13,5980.86×
Washington, District of Columbia13,3182.71×
Oklahoma13,1220.72×
Utah12,6420.86×
Minnesota12,1040.52×
West Virginia10,4561.37×
Mississippi9,6850.72×
Arkansas9,4460.7×
Iowa7,4030.55×
New Hampshire7,0951.1×
Delaware6,3341.4×
Idaho5,9890.73×
Maine5,9131.01×
Nebraska5,3230.65×
Hawaii5,1300.73×
New Mexico5,0260.61×
Rhode Island4,0040.77×
Montana3,9400.87×
Alaska3,5711.02×
North Dakota3,4591.03×
South Dakota1,6320.43×
Vermont1,6190.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EToro audience
BrandAffinityCategory
Forex signals116.19×Business & Career
Forex Online Trading94.78×Business & Career
forex trader46×Business & Career
FXCM47.09×Business & Career
MetaTrader 448.45×Business & Career
Interactive Brokers47.52×Business & Career
Swing trading20.27×Business & Career
Fundamental analysis34.3×Business & Career
Zero Hedge32.21×Business & Career
Digital currency14.17×Business & Career
Forex signal19.7×Business & Career
Technical analysis16.61×Business & Career
Life Coach19.58×Business & Career
Derivative (finance)18.2×Business & Career
Benson Boone8.32×Music & Radio
Electronic trading platform15.36×Business & Career
TradingView8.29×Business & Career
Commodity market17.92×Business & Career
Social trading87.3×Business & Career
Litecoin22.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EToro audience
TraitClusterScore
Risk AppetiteTHRILL2.67
Quality AwarenessPREMIUM2.19
Career OrientationPOWER1.5
Early Adopter MentalityPOWER1.42
Need for SecurityCONSERVATISM1.41
Urban LifestyleOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for EToro
CountryShare
United States10.8%
Italy9.4%
Germany8.0%

See EToro audiences in other countries

More Broker / Crypto audiences in United States

Frequently asked questions

How many fans does EToro have in United States?

EToro has an estimated audience of 1,635,017 people in United States, concentrated in California and Florida.

What is the gender split and age of EToro fans?

31.5% of EToro fans are female, 68.5% are male, with an average age of 34.5 years.

Which brands do EToro fans like most?

EToro fans show strongest brand affinity for Forex signals (116.19×), Forex Online Trading (94.78×), and forex trader (46×) over the country average.

Where do EToro fans live in United States?

EToro fans in United States are most concentrated in California (reach 271,115), Florida (reach 207,019), and Texas (reach 179,177). These three regions account for the largest share of the active audience.

What other brands do EToro fans also like?

Beyond EToro itself, the audience over-indexes on Forex Online Trading (94.78×), forex trader (46×), FXCM (47.09×), and MetaTrader 4 (48.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for EToro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.