Rascasse Audience Intelligence

EToro Target Market in United States

A data profile of the people who buy, follow and care about EToro in United States — modelled from more than twelve digital signal sources. EToro has an estimated audience of 1,611,226 people in United States.

#3among Broker / Crypto in United States#1737among Brand in United States#1198in Business & Career

The average EToro fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Forex signals, Forex Online Trading, forex trader, with strongest over-indexing on Forex signals (116.19× the country average).

Demographically, the EToro audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical EToro fan in United States is more male, around 34.5 years old, with strong Risk Appetite tendencies and a notable affinity for Forex signals.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EToro profile in United States.

Audience size
1.6M
in United States
Gender
31.5%♀
68.5% male
Age
34.5
average years
Country rank
#16814
Brand in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of EToro

31.5% are female, 68.5% are male, average age 34.5.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for EToro audience in United States
MetricValue
Female31.5%
Male68.5%
Average age34.5
Estimated audience size1,611,226
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the EToro audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4915%
50+13%
Fig. 04

Worldwide distribution

10.8%

of the worldwide EToro audience comes from United States.

Worldwide audience distribution share by country for EToro
CountryShare
United States10.8%
Italy9.2%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EToro audience in United States is strongest.

Fig. 05

Top regions by affinity

EToro customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.24×
02Florida~200K1.81×
03New Hampshire~10K1.70×
04Colorado~40K1.64×
05West Virginia~10K1.58×
06New York~100K1.53×
07California~300K1.45×
08New Jersey~60K1.37×
09Texas~200K1.22×
10Washington~40K1.21×
11Virginia~50K1.20×
12Delaware~5K1.17×
13Connecticut~20K1.15×
14Illinois~60K1.12×
15Arizona~40K1.11×
16Massachusetts~40K1.10×
17Georgia~50K1.08×
18Kansas~10K1.08×
19Maryland~30K1.03×
20Oregon~20K1.00×
21Alaska~4K1.00×
22North Dakota~3K0.98×
23Nevada~20K0.97×
24Maine~6K0.95×
25Utah~10K0.90×
26Kentucky~20K0.89×
27Pennsylvania~50K0.88×
28Nebraska~7K0.88×
29Rhode Island~5K0.88×
30Montana~4K0.88×
31North Carolina~40K0.87×
32Michigan~40K0.87×
33Oklahoma~20K0.86×
34Hawaii~6K0.85×
35Vermont~2K0.85×
36Ohio~40K0.83×
37Missouri~20K0.83×
38Arkansas~10K0.83×
39Indiana~20K0.82×
40Idaho~7K0.82×
41New Mexico~7K0.81×
42Tennessee~30K0.80×
43South Carolina~20K0.80×
44Louisiana~20K0.80×
45South Dakota~3K0.80×
46Mississippi~10K0.79×
47Alabama~20K0.77×
48Iowa~10K0.71×
49Wisconsin~20K0.65×
50Minnesota~10K0.64×
Fig. 06

Affinity by region

Affinity by region — EToro, United States
0.64×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EToro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EToro audience
#·InterestCategoryAffinity×
01Forex signalsBusiness & Career116.19×
02Forex Online TradingBusiness & Career94.78×
03Plus500Business & Career54.80×
04MetaTrader 4Business & Career48.45×
05Interactive BrokersBusiness & Career47.52×
06FXCMBusiness & Career47.09×
07forex traderBusiness & Career46.00×
08Fundamental analysisBusiness & Career34.30×
09Zero HedgeBusiness & Career32.21×
10Swing tradingBusiness & Career20.27×
11Forex signalBusiness & Career19.70×
12Life CoachBusiness & Career19.58×
13Derivative (finance)Business & Career18.20×
14Commodity marketBusiness & Career17.92×
15City BankBusiness & Career17.09×
16Technical analysisBusiness & Career16.61×
17Electronic trading platformBusiness & Career15.36×
18Digital currencyBusiness & Career14.17×
19CoinbaseBusiness & Career9.88×
20TradingViewBusiness & Career8.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EToro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EToro audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.43×
Career OrientationPOWER2.35×
Quality AwarenessPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EToro audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Community OrientationOPEN0.71×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is EToro's target market in United States?

EToro's target market in United States covers an estimated 1,611,226 people, concentrated in California and Florida.

02

What is the gender split and age of EToro customers?

31.5% of the EToro audience are female, 68.5% are male, with an average age of 34.5 years.

03

Which brands do EToro fans like most?

EToro fans show strongest brand affinity for Forex signals (116.19×), Forex Online Trading (94.78×), and forex trader (46×) over the country average.

04

Where do EToro fans live in United States?

EToro fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do EToro fans also like?

Beyond EToro itself, the audience over-indexes on Forex Online Trading (94.78×), forex trader (46×), FXCM (47.09×), and City Bank (17.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in United States

See EToro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for EToro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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