Rascasse Audience Intelligence

Zero Hedge Audience in United States

A data profile of the people who buy, follow and care about Zero Hedge in United States — modelled from more than twelve digital signal sources. Zero Hedge has an estimated audience of 1,081,030 people in United States.

#696among Website / Newspaper / Magazine in United States#1483in Business & Career

The average Zero Hedge fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Litecoin, Drudge Report, The Matrix (franchise), with strongest over-indexing on Litecoin (136.04× the country average).

Demographically, the Zero Hedge audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zero Hedge fan in United States is more male, around 30.3 years old, with strong Patriotism tendencies and a notable affinity for Litecoin.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zero Hedge profile in United States.

Audience size
1.1M
in United States
Gender
31.7%♀
68.3% male
Age
30.3
average years
Country rank
#22477
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Zero Hedge

31.7% are female, 68.3% are male, average age 30.3.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for Zero Hedge audience in United States
MetricValue
Female31.7%
Male68.3%
Average age30.3
Estimated audience size1,081,030
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Zero Hedge audience in United States
Age bracketShare%
16-1955%
20-2912%
30-3910%
40-4910%
50+13%
Fig. 04

Worldwide distribution

53.9%

of the worldwide Zero Hedge audience comes from United States.

Worldwide audience distribution share by country for Zero Hedge
CountryShare
United States53.9%
Canada11.7%
Australia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zero Hedge audience in United States is strongest.

Fig. 05

Top regions by affinity

Zero Hedge fans by region: top regions in United States
#RegionReachAffinity×
01Montana~7K2.12×
02Idaho~10K2.00×
03Maine~7K1.77×
04Wyoming~3K1.58×
05New Hampshire~7K1.55×
06Alaska~4K1.52×
07Connecticut~20K1.41×
08Vermont~3K1.26×
09Washington~30K1.23×
10Colorado~20K1.14×
11Oregon~20K1.13×
12Missouri~20K1.07×
13Nebraska~6K1.07×
14Illinois~40K1.06×
15Minnesota~20K1.06×
16Massachusetts~20K1.04×
17New Jersey~30K1.03×
18Wisconsin~20K1.03×
19Kansas~10K1.03×
20Rhode Island~4K1.01×
21Florida~80K1.00×
22Pennsylvania~40K0.99×
23Arkansas~9K0.96×
24West Virginia~5K0.95×
25North Carolina~30K0.94×
26Michigan~30K0.94×
27Tennessee~20K0.94×
28Kentucky~10K0.94×
29Arizona~20K0.93×
30Indiana~20K0.93×
31South Carolina~20K0.90×
32Iowa~9K0.89×
33South Dakota~2K0.88×
34New York~60K0.86×
35Virginia~20K0.84×
36Ohio~30K0.82×
37Delaware~3K0.81×
38New Mexico~5K0.80×
39Nevada~9K0.78×
40Maryland~20K0.75×
41Alabama~10K0.73×
42Mississippi~7K0.71×
43Georgia~20K0.69×
44Louisiana~10K0.68×
45Hawaii~3K0.68×
46California~80K0.66×
47Texas~70K0.66×
48Utah~7K0.66×
49Oklahoma~8K0.60×
50Washington, District of Columbia~2K0.54×
Fig. 06

Affinity by region

Affinity by region — Zero Hedge, United States
0.54×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zero Hedge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zero Hedge audience
#·InterestCategoryAffinity×
01LitecoinBusiness & Career136.04×
02Crédit AgricoleBusiness & Career76.16×
03Société GénéraleBusiness & Career73.19×
04Drudge ReportSports34.20×
05Multiple citizenshipPolitics & Society33.51×
06EToroBusiness & Career32.21×
07The Matrix (franchise)Movies & TV25.56×
08EthereumBusiness & Career25.05×
09Crazy, Stupid, Love.Movies & TV20.00×
10Forex Online TradingBusiness & Career20.00×
11RT (TV network)Movies & TV14.86×
12Giant FoodFood & Beverages13.33×
13CoinbaseBusiness & Career12.19×
14United States national football teamSports11.40×
15Renewable energyBusiness & Career4.44×
16ActivismPolitics & Society3.46×
17RadioTechnology & Electronics3.04×
18Donald TrumpPolitics & Society2.75×
19CNNMovies & TV2.70×
20Nonprofit organizationPolitics & Society2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zero Hedge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zero Hedge audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.05×
IndividualismJOY2.66×
SpiritualityBALANCE2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zero Hedge audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.75×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zero Hedge have in United States?

Zero Hedge has an estimated audience of 1,081,030 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Zero Hedge fans?

31.7% of Zero Hedge fans are female, 68.3% are male, with an average age of 30.3 years.

03

Which brands do Zero Hedge fans like most?

Zero Hedge fans show strongest brand affinity for Litecoin (136.04×), Drudge Report (34.2×), and The Matrix (franchise) (25.56×) over the country average.

04

Where do Zero Hedge fans live in United States?

Zero Hedge fans in United States are most concentrated in California (reach ~80K), Florida (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Zero Hedge fans also like?

Beyond Zero Hedge itself, the audience over-indexes on Drudge Report (34.2×), The Matrix (franchise) (25.56×), Coinbase (12.19×), and EToro (32.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Zero Hedge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zero Hedge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →