Zero Hedge Audience in United States

Zero Hedge logo

Zero Hedge has an estimated audience of 1,169,690 people in United States. 31.7% are female, 68.3% are male, average age 30.3. Top regions: California, Florida, Texas. Top brand affinities: Houston County, Georgia, Emily Batty, Grammarly, Buying and Selling Real Estate, Stamp collecting.

The average Zero Hedge fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Houston County, Georgia, Emily Batty, Grammarly, with strongest over-indexing on Houston County, Georgia (32.87× the country average). Demographically, the Zero Hedge audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Zero Hedge fans

Demographic split for Zero Hedge audience in United States
MetricValue
Female31.7%
Male68.3%
Average age30.3
Estimated audience size1,169,690

Audience persona

The typical Zero Hedge fan in United States is more male, around 30.3 years old, with strong Patriotism tendencies and a notable affinity for Houston County, Georgia.

Top regions in United States

Top regions ranked by reach for Zero Hedge in United States
RegionReachAffinity
California91,9730.72×
Florida82,2211.04×
Texas71,8000.71×
New York59,9610.92×
Illinois44,5071.14×
Pennsylvania39,6701.01×
North Carolina34,6670.98×
New Jersey32,0911.08×
Ohio31,5530.88×
Washington30,3131.29×
Michigan29,7570.97×
Georgia25,6890.71×
Virginia25,4930.89×
Tennessee23,1420.99×
Arizona22,9110.96×
Massachusetts22,2340.96×
Indiana21,6061.01×
Colorado21,0961.14×
Missouri19,4961.03×
Minnesota18,3411.09×
Wisconsin17,3990.99×
Connecticut17,1751.46×
South Carolina16,3860.93×
Maryland16,1810.8×
Oregon14,9841.12×
Kentucky13,1320.9×
Alabama11,4240.7×
Idaho10,4361.78×
Louisiana10,0470.67×
Arkansas9,1970.95×
Kansas9,1951×
Nevada8,9910.79×
Iowa8,4550.88×
Oklahoma8,1710.63×
Maine7,6421.82×
Montana6,6992.06×
New Hampshire6,6551.44×
Utah6,5130.62×
Mississippi6,4390.67×
Nebraska5,9361.01×
West Virginia4,9780.91×
New Mexico4,6740.8×
Rhode Island3,7511.01×
Alaska3,3901.35×
Hawaii3,3470.67×
Wyoming2,7501.59×
Vermont2,4771.21×
South Dakota2,4350.9×
Delaware2,1440.66×
Washington, District of Columbia1,9330.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zero Hedge audience
BrandAffinityCategory
Houston County, Georgia32.87×Travel & Leisure
Emily Batty131.28×Sports
Grammarly4.72×Business & Career
Buying and Selling Real Estate7.18×Home & Garden
Stamp collecting4.05×Home & Garden
Litter box1.64×Pets & Animals
Israel1.58×Travel & Leisure
Pillow1.58×Home & Garden
Nationality1.51×Politics & Society
Nebraska Cornhuskers football2.53×Sports
Enfamil4.62×Kids & Family
Jesse Plemons2.3×Movies & TV
Kendra Scott1.79×Fashion & Accessoires
Grinch2.41×Movies & TV
South Asian cuisine5.2×Food & Beverages
Home staging2.88×Home & Garden
Vilas County, Wisconsin15.69×Travel & Leisure
Defenders of Wildlife14.65×Pets & Animals
UK garage2.8×Music & Radio
Monogram1.92×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zero Hedge audience
TraitClusterScore
PatriotismCONSERVATISM2.5
IndividualismJOY2.24
SpiritualityBALANCE1.62
Risk AppetiteTHRILL1.51
Need for SecurityCONSERVATISM1.51
TraditionCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Zero Hedge
CountryShare
United States56.0%
Canada11.1%
Australia4.4%

See Zero Hedge audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Zero Hedge have in United States?

Zero Hedge has an estimated audience of 1,169,690 people in United States, concentrated in California and Florida.

What is the gender split and age of Zero Hedge fans?

31.7% of Zero Hedge fans are female, 68.3% are male, with an average age of 30.3 years.

Which brands do Zero Hedge fans like most?

Zero Hedge fans show strongest brand affinity for Houston County, Georgia (32.87×), Emily Batty (131.28×), and Grammarly (4.72×) over the country average.

Where do Zero Hedge fans live in United States?

Zero Hedge fans in United States are most concentrated in California (reach 91,973), Florida (reach 82,221), and Texas (reach 71,800). These three regions account for the largest share of the active audience.

What other brands do Zero Hedge fans also like?

Beyond Zero Hedge itself, the audience over-indexes on Emily Batty (131.28×), Grammarly (4.72×), Buying and Selling Real Estate (7.18×), and Stamp collecting (4.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zero Hedge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.