Rascasse Audience Intelligence

The Matrix (franchise) Audience in United States

A data profile of the people who buy, follow and care about The Matrix (franchise) in United States — modelled from more than twelve digital signal sources. The Matrix (franchise) has an estimated audience of 3,032,844 people in United States.

#470among Movie / TV Show / Series in United States#1340in Movies & TV

The average The Matrix (franchise) fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gateway Pundit, The Matrix, Carrie-Anne Moss, with strongest over-indexing on Gateway Pundit (17.87× the country average).

Demographically, the The Matrix (franchise) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Matrix (franchise) fan in United States is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Gateway Pundit.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Matrix (franchise) profile in United States.

Audience size
3M
in United States
Gender
38.8%♀
61.2% male
Age
38.9
average years
Country rank
#10206
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Matrix (franchise) viewers

38.8% are female, 61.2% are male, average age 38.9.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for The Matrix (franchise) audience in United States
MetricValue
Female38.8%
Male61.2%
Average age38.9
Estimated audience size3,032,844
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the The Matrix (franchise) audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3923%
40-4918%
50+20%
Fig. 04

Worldwide distribution

42.6%

of the worldwide The Matrix (franchise) audience comes from United States.

Worldwide audience distribution share by country for The Matrix (franchise)
CountryShare
United States42.6%
United Kingdom8.6%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Matrix (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Matrix (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.19×
02California~400K1.18×
03Oregon~40K1.16×
04Washington~70K1.12×
05Idaho~20K1.12×
06Colorado~50K1.11×
07Texas~300K1.10×
08New York~200K1.10×
09Arizona~60K1.08×
10Missouri~50K1.08×
11Alaska~7K1.08×
12Massachusetts~60K1.07×
13Oklahoma~40K1.07×
14Connecticut~30K1.07×
15Illinois~100K1.04×
16Minnesota~40K1.04×
17Montana~8K1.04×
18Vermont~5K1.03×
19Georgia~90K1.02×
20Ohio~90K1.02×
21Indiana~50K1.02×
22Kansas~20K1.01×
23New Mexico~10K1.01×
24North Carolina~90K1.00×
25Rhode Island~9K1.00×
26Michigan~80K0.99×
27Nevada~30K0.99×
28Maine~10K0.99×
29Pennsylvania~100K0.98×
30Virginia~70K0.98×
31Tennessee~60K0.98×
32Kentucky~40K0.98×
33Arkansas~20K0.98×
34New Jersey~70K0.97×
35Maryland~50K0.97×
36Nebraska~10K0.96×
37Wisconsin~40K0.95×
38Louisiana~40K0.95×
39Florida~200K0.93×
40New Hampshire~10K0.93×
41Alabama~40K0.92×
42Iowa~20K0.92×
43South Carolina~40K0.91×
44Delaware~7K0.91×
45North Dakota~5K0.89×
46Washington, District of Columbia~8K0.88×
47Hawaii~10K0.87×
48South Dakota~6K0.87×
49West Virginia~10K0.86×
50Mississippi~20K0.85×
Fig. 06

Affinity by region

Affinity by region — The Matrix (franchise), United States
0.85×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Matrix (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Matrix (franchise) audience
#·InterestCategoryAffinity×
01Carrie-Anne MossFashion & Accessoires63.21×
02The MatrixMovies & TV37.79×
03Point BreakMovies & TV20.16×
04Gateway PunditNews17.87×
05Kill BillMovies & TV17.39×
0628 Days LaterMovies & TV13.90×
07Scary Movie (film series)Movies & TV12.62×
08ConstitutionPolitics & Society12.44×
09Rand PaulPolitics & Society11.57×
10DuneMovies & TV9.88×
11DuckDuckGoInternet & Social Media9.83×
12Donald Trump Jr.Politics & Society9.67×
13Benjamin NetanyahuPolitics & Society8.21×
14Melania TrumpPolitics & Society8.00×
15Chuck NorrisMovies & TV7.99×
16Dick CheneyPolitics & Society6.73×
17PeacemakerMovies & TV4.12×
18Mitch McConnellPolitics & Society3.39×
19Donald TrumpPolitics & Society3.15×
20SupermanMovies & TV2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Matrix (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Matrix (franchise) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.76×
IndividualismJOY2.47×
TraditionCONSERVATISM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Matrix (franchise) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
IndulgenceJOY0.91×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Matrix (franchise) have in United States?

The Matrix (franchise) has an estimated audience of 3,032,844 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Matrix (franchise) viewers?

38.8% of The Matrix (franchise) fans are female, 61.2% are male, with an average age of 38.9 years.

03

Which brands do The Matrix (franchise) fans like most?

The Matrix (franchise) fans show strongest brand affinity for Gateway Pundit (17.87×), The Matrix (37.79×), and Carrie-Anne Moss (63.21×) over the country average.

04

Where do The Matrix (franchise) fans live in United States?

The Matrix (franchise) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Matrix (franchise) fans also like?

Beyond The Matrix (franchise) itself, the audience over-indexes on The Matrix (37.79×), Carrie-Anne Moss (63.21×), Melania Trump (8×), and Scary Movie (film series) (12.62×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Matrix (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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