The Matrix (franchise) Audience in United States

The Matrix (franchise) logo

The Matrix (franchise) has an estimated audience of 2,946,511 people in United States. 38.8% are female, 61.2% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Carrie-Anne Moss, Gateway Pundit, The Matrix, Chuck Norris, 28 Days Later.

The average The Matrix (franchise) fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Carrie-Anne Moss, Gateway Pundit, The Matrix, with strongest over-indexing on Carrie-Anne Moss (63.21× the country average). Demographically, the The Matrix (franchise) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Matrix (franchise) fans

Demographic split for The Matrix (franchise) audience in United States
MetricValue
Female38.8%
Male61.2%
Average age38.9
Estimated audience size2,946,511

Audience persona

The typical The Matrix (franchise) fan in United States is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Carrie-Anne Moss.

Top regions in United States

Top regions ranked by reach for The Matrix (franchise) in United States
RegionReachAffinity
California393,9551.22×
Texas271,0341.07×
New York188,4261.14×
Florida188,3450.94×
Illinois109,9471.12×
Pennsylvania100,8881.02×
Georgia97,0981.07×
Ohio95,8071.06×
North Carolina90,1011.02×
Michigan84,6291.1×
New Jersey73,2630.98×
Virginia72,5811.01×
Washington70,3581.19×
Arizona64,1241.07×
Massachusetts63,0171.09×
Tennessee60,2521.02×
Indiana56,3421.05×
Colorado55,4011.19×
Maryland52,2251.03×
Missouri51,8611.09×
Minnesota42,3801×
Wisconsin42,0890.95×
Oregon41,2101.22×
South Carolina40,5030.91×
Alabama37,2880.91×
Louisiana35,8120.94×
Kentucky35,8000.97×
Oklahoma34,3021.05×
Utah32,8121.24×
Connecticut31,0231.05×
Nevada28,1790.99×
Arkansas23,3360.96×
Kansas22,9430.99×
Iowa22,8190.94×
Mississippi18,8170.78×
Idaho15,7291.06×
New Mexico13,9240.94×
Nebraska12,4700.84×
West Virginia11,3950.83×
New Hampshire11,3490.98×
Maine10,8271.03×
Hawaii10,7940.85×
Rhode Island9,2020.98×
Washington, District of Columbia8,6410.98×
Montana7,9920.98×
Delaware6,6860.82×
Alaska5,7970.92×
South Dakota5,6310.83×
Vermont5,1120.99×
North Dakota4,7580.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Matrix (franchise) audience
BrandAffinityCategory
Carrie-Anne Moss63.21×Fashion & Accessoires
Gateway Pundit17.87×News
The Matrix37.79×Movies & TV
Chuck Norris7.99×Movies & TV
28 Days Later13.9×Movies & TV
Constitution12.44×Politics & Society
Fox News Channel3.57×Movies & TV
Scary Movie (film series)12.62×Movies & TV
Kill Bill17.39×Movies & TV
Peacemaker4.12×Movies & TV
DuckDuckGo9.83×Internet & Social Media
Dune9.88×Movies & TV
Superman2.77×Movies & TV
Friends3.4×Movies & TV
Benjamin Netanyahu8.21×Politics & Society
Green Lantern13.31×Movies & TV
Point Break20.16×Movies & TV
Inglourious Basterds14.66×Movies & TV
Mel Gibson12.37×Movies & TV
Beetlejuice4.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Matrix (franchise) audience
TraitClusterScore
PatriotismCONSERVATISM3.1
SpiritualityBALANCE1.5
TraditionCONSERVATISM1.45
IndividualismJOY1.3
Early Adopter MentalityPOWER1.24
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for The Matrix (franchise)
CountryShare
United States41.9%
United Kingdom8.7%
India6.4%

See The Matrix (franchise) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Matrix (franchise) have in United States?

The Matrix (franchise) has an estimated audience of 2,946,511 people in United States, concentrated in California and Texas.

What is the gender split and age of The Matrix (franchise) fans?

38.8% of The Matrix (franchise) fans are female, 61.2% are male, with an average age of 38.9 years.

Which brands do The Matrix (franchise) fans like most?

The Matrix (franchise) fans show strongest brand affinity for Carrie-Anne Moss (63.21×), Gateway Pundit (17.87×), and The Matrix (37.79×) over the country average.

Where do The Matrix (franchise) fans live in United States?

The Matrix (franchise) fans in United States are most concentrated in California (reach 393,955), Texas (reach 271,034), and New York (reach 188,426). These three regions account for the largest share of the active audience.

What other brands do The Matrix (franchise) fans also like?

Beyond The Matrix (franchise) itself, the audience over-indexes on Gateway Pundit (17.87×), The Matrix (37.79×), Chuck Norris (7.99×), and 28 Days Later (13.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Matrix (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.