The Matrix Audience in United States

The Matrix has an estimated audience of 2,691,217 people in United States. 42.4% are female, 57.6% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Alexandra Daddario, Apple Store, Dakota Johnson, Sarah Jessica Parker.

The average The Matrix fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Alexandra Daddario, Apple Store, with strongest over-indexing on Finnair (675× the country average). Demographically, the The Matrix audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of The Matrix fans

Demographic split for The Matrix audience in United States
MetricValue
Female42.4%
Male57.6%
Average age35.7
Estimated audience size2,691,217

Audience persona

The typical The Matrix fan in United States is more male, around 35.7 years old, with strong Need for Security tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for The Matrix in United States
RegionReachAffinity
California370,6311.25×
Texas258,8891.12×
Florida203,1461.11×
New York180,3211.2×
Illinois99,3131.11×
Pennsylvania91,5691.01×
Georgia88,5121.07×
North Carolina83,9721.04×
Ohio83,9281.01×
Michigan74,7091.06×
New Jersey71,1351.04×
Virginia70,2221.07×
Arizona64,5421.17×
Washington63,7841.18×
Massachusetts57,4331.08×
Indiana53,4641.09×
Tennessee52,6260.97×
Colorado47,2181.11×
Missouri46,1391.06×
Maryland44,8530.97×
Wisconsin38,8310.96×
Minnesota38,2270.99×
Oregon37,0981.2×
Alabama36,9740.98×
South Carolina36,7610.91×
Kentucky32,1180.95×
Louisiana31,9470.92×
Oklahoma30,5301.02×
Nevada29,0821.12×
Connecticut27,5211.02×
Utah26,9021.12×
Arkansas21,2570.96×
Kansas20,8240.98×
Iowa20,3870.92×
Mississippi17,6170.79×
Idaho13,6051.01×
New Mexico12,6420.94×
Hawaii11,7291.01×
Nebraska11,5480.86×
West Virginia9,9510.79×
New Hampshire9,9150.93×
Maine9,2100.96×
Rhode Island8,4170.98×
Washington, District of Columbia7,7410.96×
Montana7,5691.01×
Delaware6,1620.83×
Alaska5,3440.93×
South Dakota5,0300.81×
North Dakota4,5740.83×
Vermont4,2190.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Matrix audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Alexandra Daddario18.81×Movies & TV
Apple Store13.99×Shopping
Dakota Johnson16.13×Movies & TV
Sarah Jessica Parker20.61×Movies & TV
The Matrix (franchise)27.27×Movies & TV
24 (TV series)28.75×Movies & TV
Eddie Bauer18.1×Fashion & Accessoires
Die Hard25.22×Movies & TV
Novak Djokovic17.12×Sports
Emilia Clarke16.13×Movies & TV
Angry Birds20.97×Games
Grammarly20.72×Business & Career
Patrick Swayze15.11×Movies & TV
Humidifier26.02×Home & Garden
Dazed & Confused (magazine)22.5×Fashion & Accessoires
MoneyGram18.56×Business & Career
Mark Ruffalo18.27×Movies & TV
Patrick Dempsey18.33×Movies & TV
Nina Dobrev17.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Matrix audience
TraitClusterScore
Need for SecurityCONSERVATISM1.51
PatriotismCONSERVATISM1.33
Risk AppetiteTHRILL1.31
TraditionCONSERVATISM1.29
MindfulnessBALANCE1.25
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for The Matrix
CountryShare
United States23.9%
China9.1%
Germany5.5%

See The Matrix audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does The Matrix have in United States?

The Matrix has an estimated audience of 2,691,217 people in United States, concentrated in California and Texas.

What is the gender split and age of The Matrix fans?

42.4% of The Matrix fans are female, 57.6% are male, with an average age of 35.7 years.

Which brands do The Matrix fans like most?

The Matrix fans show strongest brand affinity for Finnair (675×), Alexandra Daddario (18.81×), and Apple Store (13.99×) over the country average.

Where do The Matrix fans live in United States?

The Matrix fans in United States are most concentrated in California (reach 370,631), Texas (reach 258,889), and Florida (reach 203,146). These three regions account for the largest share of the active audience.

What other brands do The Matrix fans also like?

Beyond The Matrix itself, the audience over-indexes on Alexandra Daddario (18.81×), Apple Store (13.99×), Dakota Johnson (16.13×), and Sarah Jessica Parker (20.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Matrix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.