Rascasse Audience Intelligence

Keanu Reeves Audience in United States

A data profile of the people who buy, follow and care about Keanu Reeves in United States — modelled from more than twelve digital signal sources. Keanu Reeves has an estimated audience of 10,434,600 people in United States.

#48among Actor Actress or TV Star in United States#174among Person in United States#247in Movies & TV

The average Keanu Reeves fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Diane Keaton, Peacemaker, with strongest over-indexing on Superman (2.77× the country average).

Demographically, the Keanu Reeves audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keanu Reeves fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keanu Reeves profile in United States.

Audience size
10.4M
in United States
Gender
40.9%♀
59.1% male
Age
40.5
average years
Country rank
#3433
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keanu Reeves fans

40.9% are female, 59.1% are male, average age 40.5.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Keanu Reeves audience in United States
MetricValue
Female40.9%
Male59.1%
Average age40.5
Estimated audience size10,434,600
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Keanu Reeves audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Keanu Reeves audience comes from United States.

Worldwide audience distribution share by country for Keanu Reeves
CountryShare
United States25.9%
Brazil7.9%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keanu Reeves audience in United States is strongest.

Fig. 05

Top regions by affinity

Keanu Reeves fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K1.25×
02New Mexico~60K1.19×
03Oregon~100K1.18×
04Oklahoma~100K1.17×
05California~1.5M1.16×
06Arizona~200K1.16×
07Washington~200K1.16×
08Idaho~60K1.15×
09Utah~100K1.14×
10Nevada~100K1.13×
11Missouri~200K1.07×
12Arkansas~90K1.07×
13Texas~900K1.06×
14Colorado~200K1.06×
15Indiana~200K1.04×
16Kansas~80K1.03×
17Montana~30K1.03×
18Alaska~20K1.03×
19Kentucky~100K1.02×
20Florida~700K1.01×
21Tennessee~200K1.01×
22West Virginia~50K1.01×
23Ohio~300K1.00×
24Michigan~300K1.00×
25North Dakota~20K0.99×
26New York~600K0.98×
27Nebraska~50K0.98×
28Pennsylvania~300K0.96×
29Illinois~300K0.96×
30Connecticut~100K0.96×
31New Hampshire~40K0.96×
32North Carolina~300K0.95×
33New Jersey~300K0.95×
34Maine~40K0.95×
35Iowa~80K0.94×
36South Dakota~20K0.94×
37South Carolina~100K0.92×
38Wisconsin~100K0.92×
39Minnesota~100K0.92×
40Alabama~100K0.92×
41Georgia~300K0.91×
42Virginia~200K0.91×
43Louisiana~100K0.90×
44Massachusetts~200K0.89×
45Maryland~200K0.88×
46Mississippi~70K0.86×
47Rhode Island~30K0.84×
48Vermont~20K0.83×
49Delaware~20K0.82×
50Washington, District of Columbia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Keanu Reeves, United States
0.71×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keanu Reeves audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keanu Reeves audience
#·InterestCategoryAffinity×
01Point BreakMovies & TV15.45×
02Dennis HopperMovies & TV13.49×
03The Matrix (franchise)Movies & TV11.75×
04Diane KeatonMovies & TV5.49×
05Jim CarreyMovies & TV4.74×
06Haul truckCars & Mobility4.33×
07Avatar (Swedish band)Music & Radio4.16×
08GodzillaMovies & TV3.45×
09PeacemakerMovies & TV3.28×
10SupermanMovies & TV2.77×
11Rob ReinerMovies & TV2.69×
12Science fiction moviesMovies & TV2.46×
13Harry PotterMovies & TV2.17×
14Rock musicMusic & Radio1.87×
15Video gamesGames1.85×
16Online shoppingShopping1.75×
17Comedy moviesMovies & TV1.68×
18BusinessBusiness & Career1.64×
19Donald TrumpPolitics & Society1.61×
20FamilyKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keanu Reeves audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keanu Reeves audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
Need for SecurityCONSERVATISM1.46×
Design AffinityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keanu Reeves audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.93×
Price SensitivityPREMIUM0.93×
Convenience OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keanu Reeves have in United States?

Keanu Reeves has an estimated audience of 10,434,600 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Keanu Reeves fans?

40.9% of Keanu Reeves fans are female, 59.1% are male, with an average age of 40.5 years.

03

Which brands do Keanu Reeves fans like most?

Keanu Reeves fans show strongest brand affinity for Superman (2.77×), Diane Keaton (5.49×), and Peacemaker (3.28×) over the country average.

04

Where do Keanu Reeves fans live in United States?

Keanu Reeves fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Keanu Reeves fans also like?

Beyond Keanu Reeves itself, the audience over-indexes on Diane Keaton (5.49×), Peacemaker (3.28×), Point Break (15.45×), and Online shopping (1.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Keanu Reeves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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