Keanu Reeves Audience in United States

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Keanu Reeves has an estimated audience of 10,382,854 people in United States. 40.9% are female, 59.1% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Superman, Diane Keaton, Peacemaker, Point Break, Online shopping.

The average Keanu Reeves fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Diane Keaton, Peacemaker, with strongest over-indexing on Superman (2.77× the country average). Demographically, the Keanu Reeves audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Keanu Reeves fans

Demographic split for Keanu Reeves audience in United States
MetricValue
Female40.9%
Male59.1%
Average age40.5
Estimated audience size10,382,854

Audience persona

The typical Keanu Reeves fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Keanu Reeves in United States
RegionReachAffinity
California1,410,6651.24×
Texas992,0661.11×
Florida737,9331.05×
New York592,8231.02×
Illinois352,2461.02×
Pennsylvania340,2550.97×
Ohio334,8231.05×
North Carolina303,6500.97×
Georgia302,3000.95×
Michigan287,8061.06×
New Jersey257,8430.98×
Arizona248,4691.17×
Washington245,4681.18×
Virginia236,8050.94×
Tennessee218,6271.05×
Indiana210,6121.11×
Massachusetts185,8150.91×
Missouri184,8491.1×
Colorado177,3311.08×
Maryland157,2920.88×
South Carolina147,1470.94×
Wisconsin145,3500.93×
Oregon142,1601.19×
Oklahoma138,0681.2×
Minnesota137,2340.92×
Kentucky135,8801.04×
Alabama134,6210.93×
Louisiana121,6060.91×
Nevada116,0721.16×
Utah108,5001.17×
Connecticut101,1000.97×
Arkansas91,0961.06×
Kansas83,5641.02×
Iowa80,5810.94×
Mississippi71,9090.84×
New Mexico60,4161.16×
Idaho57,6701.11×
Hawaii52,1581.17×
Nebraska49,4300.95×
West Virginia48,0850.99×
New Hampshire37,2720.91×
Maine33,6090.9×
Montana28,1970.98×
Rhode Island27,2050.82×
Washington, District of Columbia22,9660.74×
Delaware21,9950.77×
South Dakota21,8160.91×
North Dakota20,2490.95×
Alaska19,9050.9×
Vermont14,3830.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keanu Reeves audience
BrandAffinityCategory
Superman2.77×Movies & TV
Diane Keaton5.49×Movies & TV
Peacemaker3.28×Movies & TV
Point Break15.45×Movies & TV
Online shopping1.75×Shopping
Godzilla3.45×Movies & TV
The Matrix (franchise)11.75×Movies & TV
Business1.64×Business & Career
Rock music1.87×Music & Radio
Video games1.85×Games
Science fiction movies2.46×Movies & TV
Harry Potter2.17×Movies & TV
Family1.56×Kids & Family
Jim Carrey4.74×Movies & TV
Batman2.83×Movies & TV
Euphoria1.56×Movies & TV
Haul truck4.33×Cars & Mobility
Comedy movies1.68×Movies & TV
Ana de Armas4.05×Movies & TV
Dennis Hopper13.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keanu Reeves audience
TraitClusterScore
PatriotismCONSERVATISM1.91
Risk AppetiteTHRILL1.46
Early Adopter MentalityPOWER1.41
ExtroversionTHRILL1.35
IndividualismJOY1.29
TraditionCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Keanu Reeves
CountryShare
United States26.0%
Brazil7.6%
Germany5.9%

See Keanu Reeves audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Keanu Reeves have in United States?

Keanu Reeves has an estimated audience of 10,382,854 people in United States, concentrated in California and Texas.

What is the gender split and age of Keanu Reeves fans?

40.9% of Keanu Reeves fans are female, 59.1% are male, with an average age of 40.5 years.

Which brands do Keanu Reeves fans like most?

Keanu Reeves fans show strongest brand affinity for Superman (2.77×), Diane Keaton (5.49×), and Peacemaker (3.28×) over the country average.

Where do Keanu Reeves fans live in United States?

Keanu Reeves fans in United States are most concentrated in California (reach 1,410,665), Texas (reach 992,066), and Florida (reach 737,933). These three regions account for the largest share of the active audience.

What other brands do Keanu Reeves fans also like?

Beyond Keanu Reeves itself, the audience over-indexes on Diane Keaton (5.49×), Peacemaker (3.28×), Point Break (15.45×), and Online shopping (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keanu Reeves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.