Rascasse Audience Intelligence

Keanu Reeves Audience in Germany

A data profile of the people who buy, follow and care about Keanu Reeves in Germany — modelled from more than twelve digital signal sources. Keanu Reeves has an estimated audience of 2,380,332 people in Germany.

The average Keanu Reeves fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Carrie-Anne Moss, Sandra Bullock, TikTok, with strongest over-indexing on Carrie-Anne Moss (81.82× the country average).

Demographically, the Keanu Reeves audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Keanu Reeves fan in Germany is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Carrie-Anne Moss.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keanu Reeves profile in Germany.

Audience size
2.4M
in Germany
Gender
42.5%
57.5% male
Age
38.4
average years
Country rank
#2789
Person in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keanu Reeves fans

42.5% are female, 57.5% are male, average age 38.4.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Keanu Reeves audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age38.4
Estimated audience size2,380,332
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Keanu Reeves audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3924%
40-4923%
50+14%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Keanu Reeves audience comes from Germany.

Worldwide audience distribution share by country for Keanu Reeves
CountryShare
United States25.9%
Brazil7.9%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keanu Reeves audience in Germany is strongest.

Fig. 05

Top regions by affinity

Keanu Reeves fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.10×
02Berlin~100K1.10×
03Hessen~200K1.05×
04Nordrhein-Westfalen~500K1.02×
05Rheinland-Pfalz~100K1.02×
06Niedersachsen~200K1.01×
07Schleswig-Holstein~90K1.01×
08Baden-Württemberg~300K1.00×
09Brandenburg~70K1.00×
10Hamburg~50K1.00×
11Sachsen-Anhalt~60K0.99×
12Bayern~400K0.97×
13Thüringen~60K0.97×
14Saarland~30K0.97×
15Bremen~20K0.91×
16Mecklenburg-Vorpommern~40K0.89×
Fig. 06

Affinity by region

Affinity by region — Keanu Reeves, Germany
0.89×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keanu Reeves audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keanu Reeves audience
#·InterestCategoryAffinity×
01Carrie-Anne MossFashion & Accessoires81.82×
02Point BreakMovies & TV32.05×
03John Wick 2Movies & TV29.75×
04Dennis HopperMovies & TV22.52×
05Sandra BullockMovies & TV21.20×
06Wonder Woman (2009 film)Movies & TV18.23×
07Armie HammerMovies & TV17.96×
08Nikolai KinskiMovies & TV17.31×
09BatmanMovies & TV16.88×
10Clemens SchickMovies & TV16.45×
11From Dusk till DawnMovies & TV15.21×
12The NeverEnding Story (film)Movies & TV14.82×
13Predator (alien)Movies & TV9.58×
14DrachenlordInternet & Social Media7.32×
15Millie Bobby BrownMovies & TV5.75×
16Bruce WillisMovies & TV4.91×
17Let the Right One In (film)Movies & TV4.90×
18EA Sports FCGames4.69×
19TikTokInternet & Social Media4.03×
20ShoppingShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keanu Reeves audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Keanu Reeves audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
MindfulnessBALANCE1.47×
Family OrientationCONSERVATISM1.29×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Keanu Reeves audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
CreativityOPEN0.84×
Price SensitivityPREMIUM0.87×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Keanu Reeves have in Germany?

Keanu Reeves has an estimated audience of 2,380,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Keanu Reeves fans?

42.5% of Keanu Reeves fans are female, 57.5% are male, with an average age of 38.4 years.

03

Which brands do Keanu Reeves fans like most?

Keanu Reeves fans show strongest brand affinity for Carrie-Anne Moss (81.82×), Sandra Bullock (21.2×), and TikTok (4.03×) over the country average.

04

Where do Keanu Reeves fans live in Germany?

Keanu Reeves fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Keanu Reeves fans also like?

Beyond Keanu Reeves itself, the audience over-indexes on Sandra Bullock (21.2×), TikTok (4.03×), John Wick 2 (29.75×), and Point Break (32.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Keanu Reeves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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