Video games Audience in United States

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Video games has an estimated audience of 106,768,341 people in United States. 46.8% are female, 53.2% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Pokémon (video game series), Tabletop role-playing game, Harmonica, Anime convention, Fairy Tail.

The average Video games fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pokémon (video game series), Tabletop role-playing game, Harmonica, with strongest over-indexing on Pokémon (video game series) (4.17× the country average). Demographically, the Video games audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Video games fans

Demographic split for Video games audience in United States
MetricValue
Female46.8%
Male53.2%
Average age38.9
Estimated audience size106,768,341

Audience persona

The typical Video games fan in United States is balanced, around 38.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pokémon (video game series).

Top regions in United States

Top regions ranked by reach for Video games in United States
RegionReachAffinity
California12,035,5681.03×
Texas9,901,6011.08×
Florida7,298,6991.01×
New York6,141,2881.03×
Illinois3,782,8861.06×
Pennsylvania3,691,3931.03×
North Carolina3,678,4241.14×
Ohio3,585,7351.09×
Georgia3,152,3640.96×
Michigan3,099,3581.11×
Virginia2,793,7221.07×
Washington2,634,1031.23×
New Jersey2,457,6240.91×
Indiana2,248,5461.15×
Tennessee2,199,0371.03×
Arizona2,114,7410.97×
Massachusetts2,078,0250.99×
Missouri1,864,3991.08×
Maryland1,797,3930.98×
Wisconsin1,656,9271.03×
Colorado1,642,3340.98×
South Carolina1,557,6760.97×
Minnesota1,556,8371.02×
Kentucky1,457,3081.09×
Oregon1,451,6151.19×
Oklahoma1,385,1261.17×
Alabama1,343,1170.9×
Louisiana1,250,7580.91×
Connecticut1,174,2131.1×
Utah1,091,4591.14×
Nevada1,085,2851.05×
Arkansas978,0391.11×
Kansas976,2831.16×
Iowa929,7831.06×
Mississippi925,5871.05×
Idaho621,0711.16×
Nebraska531,7800.99×
New Mexico491,1790.92×
West Virginia490,1110.99×
New Hampshire390,2420.93×
Hawaii356,6290.78×
Maine345,0140.9×
Rhode Island289,7830.85×
Montana258,5690.87×
Delaware238,4030.81×
Washington, District of Columbia231,7070.72×
South Dakota204,9260.83×
North Dakota201,2180.92×
Alaska195,1670.85×
Vermont153,3090.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Video games audience
BrandAffinityCategory
Pokémon (video game series)4.17×Games
Tabletop role-playing game4.33×Games
Harmonica3.67×Music & Radio
Anime convention2.04×Literature
Fairy Tail4.88×Literature
MLB.com2.5×Sports
Gothic fashion2.9×Fashion & Accessoires
Webtoon4.69×Internet & Social Media
Anime and manga fandom1.89×Literature
Tabletop game2.11×Games
Sabrina Carpenter1.93×Music & Radio
Miniature wargaming3.61×Games
Digital painting4.07×Arts & Culture
YouTube Music1.64×Internet & Social Media
Final Fantasy VII4.13×Games
Rick and Morty2.14×Movies & TV
Funimation3.29×Movies & TV
Final Fantasy3.19×Games
Shōnen manga2.71×Literature
Mangaka4.28×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Video games audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.51
Early Adopter MentalityPOWER1.3
Social Media UsageJOY1.22
ExtroversionTHRILL1.15
IndividualismJOY0.99
Price SensitivityPREMIUM0.94

Worldwide distribution

Worldwide audience distribution share by country for Video games
CountryShare
United States19.5%
India5.7%
Brazil4.3%

See Video games audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Video games have in United States?

Video games has an estimated audience of 106,768,341 people in United States, concentrated in California and Texas.

What is the gender split and age of Video games fans?

46.8% of Video games fans are female, 53.2% are male, with an average age of 38.9 years.

Which brands do Video games fans like most?

Video games fans show strongest brand affinity for Pokémon (video game series) (4.17×), Tabletop role-playing game (4.33×), and Harmonica (3.67×) over the country average.

Where do Video games fans live in United States?

Video games fans in United States are most concentrated in California (reach 12,035,568), Texas (reach 9,901,601), and Florida (reach 7,298,699). These three regions account for the largest share of the active audience.

What other brands do Video games fans also like?

Beyond Video games itself, the audience over-indexes on Tabletop role-playing game (4.33×), Harmonica (3.67×), Anime convention (2.04×), and Fairy Tail (4.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.