Rascasse Audience Intelligence

Video games Audience in United States

A data profile of the people who buy, follow and care about Video games in United States — modelled from more than twelve digital signal sources. Video games has an estimated audience of 106,768,341 people in United States.

#1among Gaming genre in United States#49among Topic in United States#2in Games

The average Video games fan in United States is 38.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon (video game series), Tabletop role-playing game, Harmonica, with strongest over-indexing on Pokémon (video game series) (4.17× the country average).

Demographically, the Video games audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Video games fan in United States is balanced, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pokémon (video game series).

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video games profile in United States.

Audience size
106.8M
in United States
Gender
46.8%♀
53.2% male
Age
38.9
average years
Country rank
#63
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video games fans

46.8% are female, 53.2% are male, average age 38.9.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Video games audience in United States
MetricValue
Female46.8%
Male53.2%
Average age38.9
Estimated audience size106,768,341
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Video games audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Video games audience comes from United States.

Worldwide audience distribution share by country for Video games
CountryShare
United States19.5%
India5.7%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video games audience in United States is strongest.

Fig. 05

Top regions by affinity

Video games fans by region: top regions in United States
#RegionReachAffinity×
01Utah~1M1.18×
02Washington~2.5M1.17×
03Oregon~1.5M1.16×
04Kansas~1M1.16×
05Idaho~600K1.15×
06North Carolina~3.5M1.13×
07Kentucky~1.5M1.13×
08Oklahoma~1.5M1.13×
09Indiana~2M1.11×
10Nebraska~600K1.10×
11Texas~10M1.09×
12Arkansas~1M1.09×
13California~13M1.08×
14Connecticut~1M1.08×
15Illinois~4M1.07×
16Virginia~3M1.07×
17Missouri~2M1.07×
18Pennsylvania~4M1.06×
19Michigan~3M1.05×
20Ohio~3.5M1.04×
21Iowa~900K1.04×
22Wisconsin~1.5M1.03×
23South Carolina~1.5M1.03×
24New Jersey~2.5M1.01×
25North Dakota~200K1.01×
26Georgia~3.5M1.00×
27Minnesota~1.5M1.00×
28Nevada~1M1.00×
29Mississippi~900K1.00×
30Arizona~2M0.98×
31West Virginia~500K0.98×
32New York~6M0.97×
33Massachusetts~2M0.97×
34Maryland~2M0.97×
35Colorado~1.5M0.96×
36Tennessee~2M0.94×
37New Mexico~500K0.94×
38Florida~6.5M0.92×
39South Dakota~200K0.92×
40New Hampshire~400K0.91×
41Alaska~200K0.91×
42Alabama~1.5M0.90×
43Rhode Island~300K0.90×
44Delaware~300K0.90×
45Maine~300K0.89×
46Louisiana~1M0.88×
47Montana~300K0.87×
48Vermont~200K0.87×
49Hawaii~400K0.84×
50Washington, District of Columbia~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Video games, United States
0.68×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video games audience
#·InterestCategoryAffinity×
01Fairy TailLiterature4.88×
02WebtoonInternet & Social Media4.69×
03Tabletop role-playing gameGames4.33×
04MangakaLiterature4.28×
05Pokémon (video game series)Games4.17×
06Final Fantasy VIIGames4.13×
07Digital paintingArts & Culture4.07×
08HarmonicaMusic & Radio3.67×
09Miniature wargamingGames3.61×
10FunimationMovies & TV3.29×
11Final FantasyGames3.19×
12Gothic fashionFashion & Accessoires2.90×
13Shōnen mangaLiterature2.71×
14MLB.comSports2.50×
15Tabletop gameGames2.11×
16Anime conventionLiterature2.04×
17Sabrina CarpenterMusic & Radio1.93×
18Anime and manga fandomLiterature1.89×
19YouTube MusicInternet & Social Media1.64×
20Role-playing gamesGames1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Video games audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.92×
Quality AwarenessPREMIUM0.88×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Video games audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.65×
Need for SecurityCONSERVATISM0.67×
SpiritualityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Video games have in United States?

Video games has an estimated audience of 106,768,341 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Video games fans?

46.8% of Video games fans are female, 53.2% are male, with an average age of 38.9 years.

03

Which brands do Video games fans like most?

Video games fans show strongest brand affinity for Pokémon (video game series) (4.17×), Tabletop role-playing game (4.33×), and Harmonica (3.67×) over the country average.

04

Where do Video games fans live in United States?

Video games fans in United States are most concentrated in California (reach ~13M), Texas (reach ~10M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Video games fans also like?

Beyond Video games itself, the audience over-indexes on Tabletop role-playing game (4.33×), Harmonica (3.67×), Fairy Tail (4.88×), and Anime convention (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Video games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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