Rascasse Audience Intelligence

Online games Audience in United States

A data profile of the people who buy, follow and care about Online games in United States — modelled from more than twelve digital signal sources. Online games has an estimated audience of 47,188,587 people in United States.

#4among Gaming genre in United States#321among Topic in United States#8in Games

The average Online games fan in United States is 37.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include CrazyGames, Mobile game, Twitch, with strongest over-indexing on CrazyGames (3.21× the country average).

Demographically, the Online games audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online games fan in United States is balanced, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CrazyGames.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online games profile in United States.

Audience size
47.2M
in United States
Gender
45.6%♀
54.4% male
Age
37.7
average years
Country rank
#443
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online games fans

45.6% are female, 54.4% are male, average age 37.7.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Online games audience in United States
MetricValue
Female45.6%
Male54.4%
Average age37.7
Estimated audience size47,188,587
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Online games audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4918%
50+19%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Online games audience comes from United States.

Worldwide audience distribution share by country for Online games
CountryShare
United States16.9%
India4.9%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online games audience in United States is strongest.

Fig. 05

Top regions by affinity

Online games fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~1M1.96×
02Louisiana~1M1.59×
03South Dakota~200K1.40×
04North Dakota~100K1.36×
05Alabama~900K1.33×
06Oklahoma~700K1.31×
07Mississippi~500K1.27×
08Georgia~2M1.25×
09Arkansas~500K1.23×
10Iowa~400K1.16×
11Kansas~400K1.16×
12Idaho~300K1.12×
13North Carolina~1.5M1.08×
14Texas~4.5M1.07×
15Missouri~800K1.07×
16Nebraska~300K1.06×
17Virginia~1M1.03×
18West Virginia~200K1.03×
19Illinois~1.5M1.02×
20Indiana~900K1.02×
21Hawaii~200K1.00×
22New York~2.5M0.99×
23Nevada~500K0.99×
24Tennessee~900K0.98×
25Ohio~1.5M0.96×
26Michigan~1M0.95×
27Minnesota~600K0.95×
28Utah~400K0.93×
29Florida~3M0.92×
30Washington~900K0.92×
31Maryland~700K0.92×
32Maine~200K0.92×
33Montana~100K0.92×
34Pennsylvania~1.5M0.91×
35South Carolina~600K0.90×
36Delaware~100K0.90×
37Alaska~90K0.90×
38Oregon~500K0.86×
39Connecticut~400K0.86×
40New Jersey~1M0.84×
41New Mexico~200K0.84×
42Wisconsin~600K0.81×
43Vermont~70K0.81×
44California~4M0.80×
45Massachusetts~700K0.80×
46Arizona~800K0.78×
47New Hampshire~100K0.76×
48Washington, District of Columbia~100K0.74×
49Colorado~500K0.71×
50Rhode Island~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Online games, United States
0.68×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online games audience
#·InterestCategoryAffinity×
01CrazyGamesGames3.21×
02Massively multiplayer online role-playing gamesGames3.13×
03Pokémon (video game series)Games3.08×
04World of WarcraftGames2.92×
05PC gameGames2.90×
06Massively multiplayer online gamesGames2.80×
07TwitchGames2.60×
08OtakuLiterature2.58×
09Anime and manga fandomLiterature2.45×
10FortniteGames2.42×
11Anime conventionLiterature2.37×
12Natural skin careBeauty & Wellness2.37×
13NBA playoffsSports2.23×
14Mobile gameGames2.19×
15GamerGames2.11×
16MangaLiterature1.90×
17Game consolesTechnology & Electronics1.88×
18NBA FinalsSports1.82×
19IKEAHome & Garden1.73×
20Popeyes Louisiana KitchenFood & Beverages1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online games audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.10×
Sports ActivityPOWER1.06×
Luxury OrientationPREMIUM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online games audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
SpiritualityBALANCE0.65×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online games have in United States?

Online games has an estimated audience of 47,188,587 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Online games fans?

45.6% of Online games fans are female, 54.4% are male, with an average age of 37.7 years.

03

Which brands do Online games fans like most?

Online games fans show strongest brand affinity for CrazyGames (3.21×), Mobile game (2.19×), and Twitch (2.6×) over the country average.

04

Where do Online games fans live in United States?

Online games fans in United States are most concentrated in Texas (reach ~4.5M), California (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Online games fans also like?

Beyond Online games itself, the audience over-indexes on Mobile game (2.19×), Twitch (2.6×), NBA playoffs (2.23×), and Pokémon (video game series) (3.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Online games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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