Online games Audience in United States

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Online games has an estimated audience of 47,188,587 people in United States. 45.6% are female, 54.4% are male, average age 37.7. Top regions: Texas, California, Florida. Top brand affinities: CrazyGames, Mobile game, Twitch, NBA playoffs, Pokémon (video game series).

The average Online games fan in United States is 37.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include CrazyGames, Mobile game, Twitch, with strongest over-indexing on CrazyGames (3.21× the country average). Demographically, the Online games audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Online games fans

Demographic split for Online games audience in United States
MetricValue
Female45.6%
Male54.4%
Average age37.7
Estimated audience size47,188,587

Audience persona

The typical Online games fan in United States is balanced, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for CrazyGames.

Top regions in United States

Top regions ranked by reach for Online games in United States
RegionReachAffinity
Texas4,579,2871.13×
California4,532,4320.87×
Florida3,512,9771.1×
New York2,667,8421.01×
Georgia1,592,2881.1×
Illinois1,558,7800.99×
North Carolina1,519,6771.07×
Pennsylvania1,459,9330.92×
Ohio1,336,6650.92×
Virginia1,316,7901.15×
Michigan1,108,1200.9×
New Jersey1,065,7530.89×
Washington1,043,5351.1×
Tennessee956,9711.01×
Indiana928,6411.08×
Missouri878,7051.16×
Massachusetts845,7750.91×
Arizona840,6140.87×
Louisiana792,1201.3×
Maryland783,3370.97×
South Carolina709,3581×
Alabama691,0591.05×
Minnesota688,5571.02×
Kentucky672,6431.14×
Oklahoma618,3291.18×
Wisconsin609,7760.86×
Colorado594,5320.8×
Oregon518,7430.96×
Mississippi500,7341.29×
Nevada454,9431×
Kansas448,6901.21×
Arkansas442,5861.14×
Utah441,5111.04×
Iowa439,7621.13×
Connecticut425,1540.9×
Idaho274,1901.16×
Nebraska270,0411.14×
West Virginia215,0830.98×
New Mexico197,0520.83×
Hawaii195,2880.96×
Maine161,0120.95×
New Hampshire153,0140.82×
South Dakota135,6731.24×
Montana131,9791.01×
Washington, District of Columbia118,7480.84×
North Dakota115,6101.19×
Rhode Island97,6670.65×
Delaware88,0620.68×
Alaska85,4360.85×
Vermont62,6450.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online games audience
BrandAffinityCategory
CrazyGames3.21×Games
Mobile game2.19×Games
Twitch2.6×Games
NBA playoffs2.23×Sports
Pokémon (video game series)3.08×Games
Massively multiplayer online role-playing games3.13×Games
Anime and manga fandom2.45×Literature
IKEA1.73×Home & Garden
Gamer2.11×Games
PC game2.9×Games
Anime convention2.37×Literature
Game consoles1.88×Technology & Electronics
Natural skin care2.37×Beauty & Wellness
NBA Finals1.82×Sports
Otaku2.58×Literature
Fortnite2.42×Games
Massively multiplayer online games2.8×Games
Manga1.9×Literature
World of Warcraft2.92×Games
Anime movies1.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online games audience
TraitClusterScore
Risk AppetiteTHRILL1.95
Luxury OrientationPREMIUM1.47
LGBTQ+ IdentityOPEN1.32
ExtroversionTHRILL1.29
Social Media UsageJOY1.16
Family OrientationCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Online games
CountryShare
United States16.9%
India4.9%
Japan4.6%

See Online games audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Online games have in United States?

Online games has an estimated audience of 47,188,587 people in United States, concentrated in Texas and California.

What is the gender split and age of Online games fans?

45.6% of Online games fans are female, 54.4% are male, with an average age of 37.7 years.

Which brands do Online games fans like most?

Online games fans show strongest brand affinity for CrazyGames (3.21×), Mobile game (2.19×), and Twitch (2.6×) over the country average.

Where do Online games fans live in United States?

Online games fans in United States are most concentrated in Texas (reach 4,579,287), California (reach 4,532,432), and Florida (reach 3,512,977). These three regions account for the largest share of the active audience.

What other brands do Online games fans also like?

Beyond Online games itself, the audience over-indexes on Mobile game (2.19×), Twitch (2.6×), NBA playoffs (2.23×), and Pokémon (video game series) (3.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.