Rascasse Audience Intelligence

Natural skin care Audience in United States

A data profile of the people who buy, follow and care about Natural skin care in United States — modelled from more than twelve digital signal sources. Natural skin care has an estimated audience of 24,257,887 people in United States.

#4among Skin in United States#872among Topic in United States#26in Beauty & Wellness

The average Natural skin care fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sephora, Anti-aging cream, Organic product, with strongest over-indexing on Sephora (3.27× the country average).

Demographically, the Natural skin care audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural skin care fan in United States is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Sephora.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural skin care profile in United States.

Audience size
24.3M
in United States
Gender
76.9%♀
23.1% male
Age
41.4
average years
Country rank
#1283
Topic in United States
Fig. 01

Search interest · 12-month trend

+175%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural skin care fans

76.9% are female, 23.1% are male, average age 41.4.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Natural skin care audience in United States
MetricValue
Female76.9%
Male23.1%
Average age41.4
Estimated audience size24,257,887
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Natural skin care audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Natural skin care audience comes from United States.

Worldwide audience distribution share by country for Natural skin care
CountryShare
United States15.5%
Japan7.4%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural skin care audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural skin care fans by region: top regions in United States
#RegionReachAffinity×
01Montana~100K1.47×
02Vermont~60K1.45×
03Maine~100K1.28×
04Oregon~300K1.24×
05Idaho~100K1.20×
06New Hampshire~100K1.18×
07Colorado~400K1.17×
08Minnesota~400K1.13×
09Washington~500K1.11×
10Hawaii~100K1.09×
11Massachusetts~500K1.06×
12Alaska~50K1.05×
13North Dakota~50K1.05×
14Tennessee~500K1.04×
15Wisconsin~400K1.04×
16Utah~200K1.03×
17Connecticut~200K1.02×
18New Jersey~600K1.01×
19South Dakota~60K1.01×
20New York~1.5M0.99×
21South Carolina~400K0.99×
22Nebraska~100K0.99×
23Iowa~200K0.98×
24Rhode Island~70K0.97×
25North Carolina~700K0.96×
26Virginia~600K0.95×
27Arizona~500K0.95×
28Ohio~700K0.94×
29Oklahoma~300K0.94×
30Kansas~200K0.94×
31California~2.5M0.93×
32Michigan~600K0.93×
33Indiana~400K0.93×
34Florida~1.5M0.92×
35Pennsylvania~800K0.92×
36Delaware~60K0.92×
37Arkansas~200K0.90×
38Missouri~300K0.89×
39Washington, District of Columbia~70K0.89×
40West Virginia~100K0.88×
41Georgia~700K0.87×
42New Mexico~100K0.86×
43Illinois~700K0.85×
44Alabama~300K0.85×
45Mississippi~200K0.85×
46Louisiana~300K0.84×
47Texas~1.5M0.83×
48Maryland~300K0.83×
49Kentucky~300K0.83×
50Nevada~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Natural skin care, United States
0.82×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural skin care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural skin care audience
#·InterestCategoryAffinity×
01Sol de JaneiroBeauty & Wellness7.83×
02Anti-aging creamBeauty & Wellness5.14×
03Organic productFood & Beverages4.90×
04Hair ExtensionsBeauty & Wellness4.18×
05Makeup TutorialsBeauty & Wellness4.08×
06Long hairBeauty & Wellness3.90×
07Eyelash extensionsBeauty & Wellness3.69×
08ULTA BeautyBeauty & Wellness3.51×
09Curly HairBeauty & Wellness3.48×
10Natural productFood & Beverages3.46×
11SephoraShopping3.27×
12Self-loveHealth3.19×
13Skin careBeauty & Wellness3.10×
14WigBeauty & Wellness2.89×
15Self careHealth2.77×
16Hair productsBeauty & Wellness2.20×
17Old NavyFashion & Accessoires2.08×
18ShoesFashion & Accessoires1.97×
19BeautyBeauty & Wellness1.75×
20SupermanMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural skin care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural skin care audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.06×
ExtroversionTHRILL1.88×
CreativityOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural skin care audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.32×
Need for SecurityCONSERVATISM0.48×
Career OrientationPOWER0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural skin care have in United States?

Natural skin care has an estimated audience of 24,257,887 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Natural skin care fans?

76.9% of Natural skin care fans are female, 23.1% are male, with an average age of 41.4 years.

03

Which brands do Natural skin care fans like most?

Natural skin care fans show strongest brand affinity for Sephora (3.27×), Anti-aging cream (5.14×), and Organic product (4.9×) over the country average.

04

Where do Natural skin care fans live in United States?

Natural skin care fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Natural skin care fans also like?

Beyond Natural skin care itself, the audience over-indexes on Anti-aging cream (5.14×), Organic product (4.9×), Skin care (3.1×), and Hair Extensions (4.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in United States

See Natural skin care audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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