Natural skin care Audience in Germany
Natural skin care has an estimated audience of 4,095,593 people in Germany. 78.4% are female, 21.6% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sol de Janeiro, Anti-aging cream, Makeup &hair, Facial care, Skin care.
The average Natural skin care fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sol de Janeiro, Anti-aging cream, Makeup &hair, with strongest over-indexing on Sol de Janeiro (8.42× the country average). Demographically, the Natural skin care audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Natural skin care fans
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 38.9 |
| Estimated audience size | 4,095,593 |
Audience persona
The typical Natural skin care fan in Germany is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Sol de Janeiro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 483,239 | 0.54× |
| Bayern | 373,746 | 0.57× |
| Baden-Württemberg | 298,311 | 0.53× |
| Hessen | 193,240 | 0.62× |
| Berlin | 192,023 | 1.05× |
| Niedersachsen | 145,929 | 0.37× |
| Sachsen-Anhalt | 127,629 | 1.2× |
| Rheinland-Pfalz | 127,415 | 0.62× |
| Sachsen | 124,727 | 0.62× |
| Thüringen | 119,987 | 1.15× |
| Brandenburg | 108,006 | 0.85× |
| Bremen | 104,745 | 2.99× |
| Mecklenburg-Vorpommern | 102,490 | 1.31× |
| Saarland | 101,885 | 2.03× |
| Schleswig-Holstein | 100,032 | 0.68× |
| Hamburg | 80,785 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sol de Janeiro | 8.42× | Beauty & Wellness |
| Anti-aging cream | 6.01× | Beauty & Wellness |
| Makeup &hair | 8.38× | Beauty & Wellness |
| Facial care | 7.39× | Beauty & Wellness |
| Skin care | 3.54× | Beauty & Wellness |
| Eye liner | 5.95× | Beauty & Wellness |
| Makeup Tutorials | 5.02× | Beauty & Wellness |
| Long Lashes | 6.51× | Beauty & Wellness |
| Beauty Makeup | 6.11× | Beauty & Wellness |
| Health And Beauty | 4.23× | Beauty & Wellness |
| Self-love | 2.55× | Health |
| Eyelash extensions | 4.29× | Beauty & Wellness |
| Makeup Lessons | 5.91× | Beauty & Wellness |
| Self-awareness | 2.59× | Health |
| Nail art | 3.84× | Beauty & Wellness |
| Lip gloss | 4.46× | Beauty & Wellness |
| Makeup brush | 4.74× | Beauty & Wellness |
| Sephora | 3.57× | Shopping |
| Infant clothing | 3.17× | Kids & Family |
| Natural product | 3.48× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Sustainability | BALANCE | 1.4 |
| Sports Activity | POWER | 1.39 |
| Mindfulness | BALANCE | 1.34 |
| Design Affinity | PREMIUM | 1.33 |
| Creativity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| Japan | 7.4% |
| United Kingdom | 4.2% |
See Natural skin care audiences in other countries
More Skin audiences in Germany
- Skin care (8,184,984)
- Skin (7,841,678)
- Anti-aging cream (3,700,639)
- Ageing (2,205,788)
- Lip balm (2,112,429)
Frequently asked questions
How many fans does Natural skin care have in Germany?
Natural skin care has an estimated audience of 4,095,593 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Natural skin care fans?
78.4% of Natural skin care fans are female, 21.6% are male, with an average age of 38.9 years.
Which brands do Natural skin care fans like most?
Natural skin care fans show strongest brand affinity for Sol de Janeiro (8.42×), Anti-aging cream (6.01×), and Makeup &hair (8.38×) over the country average.
Where do Natural skin care fans live in Germany?
Natural skin care fans in Germany are most concentrated in Nordrhein-Westfalen (reach 483,239), Bayern (reach 373,746), and Baden-Württemberg (reach 298,311). These three regions account for the largest share of the active audience.
What other brands do Natural skin care fans also like?
Beyond Natural skin care itself, the audience over-indexes on Anti-aging cream (6.01×), Makeup &hair (8.38×), Facial care (7.39×), and Skin care (3.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.